Customer Reviews

How to Mind Read Your Customers

5 star:		(16)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(1)

 

 

Mr. Snyder has done a wonderful service for all of those who have entered the business world with "merely" a College of Arts and Science degree. "How to Mind-Read Your Customer" is definitely a book for the thinking salesperson. It is refreshing to see a perspective where one can apply what they have learned from many of the great thinkers such as Nietzsche, Freud, Jung, and even Joyce; and then apply their knowledge in a system that gives a great service to the customer, and puts income in your pocket. This book is the answer to "What can you do with a Philosophy Major?" The answer: "Sell a ton!"

What the business world needs is to have salespeople who tell their story, first as a better listener, and then speak it with a more effective communication style. Snyder helps develop both of these skills with the familiar DISC system. However, he then takes you to the next step and asks you to develop a value system to which you can be held accountable. Imagine a salesforce with a mission and a moral conscience! A great read.

I have heard about DISC before but have not read through the concept, so this is actually my first DISC book. DISC is a behaviour profiling, based on an old concept of human behaviour. DISC devide people behaviour into 4 types: D (Driven), I (Influce/Sociable), S (Steadfast) and C (Concientious). D and I are extrovert, and S and C are introvert. This is a commercial type of behaviour analysis that is now widely used.
This book use the bahaviour reading of our customer and custom set our way of treating that customer. In short you should treat certain type of people with similar trait of type to influence them into buying your products.
This book is easy to read, and useful to implement, even if you are not a sales person.
If you like popular psychology applied into business life (books like INFLUNCE in your top liked book) than this one is for you. This is the way we use science of psychology into business life.

As a philosopher, I have to read lots of books. Very few are fun and practical. David Snyder has succeeded in writing one that is both. I took this book each day to the gym and read it while I was on the treadmill. It's so well written, I didn't want to stop. I'm now two pounds thinner, thanks to the author.

Snyder offers clear personality profiling as a basis for enhanced communication and persuasiveness in any sales situation. This is a book every salesperson could benefit from reading, and is in fact a book that anyone who deals with other people should read. It's simple and focused, and contains a great deal of useful insight. I recommend it.

The book is all about observing and adapting to other people's learning styles for the sake of better communication and more effective transactions, as well as for longer term relationship building. My only note of caution is that the reader should never think of this as a matter of becoming a chameleon, giving up our own style, or hiding what we are really like, just to make a sale. It is all about removing unnecessary obstacles to real communication and partnership. Viewed in that light, it can be a path to building stronger communities, and not just one more tool of manipulation, an approach all too often taken with such material.

I picked up this book thinking it would offer new and innovative approaches to better understand customers. What a disappointment. It is merely a rehash of what every sales manual preaches--recognize the type of person you're trying to persuade and they will flock to your pitch.

The information is too familiar to be original but it is presented in a nice format. Wait till this one appears in the public library.

Any individual who works with at least one other person will gain valuable insights from this book. Understanding how someone else views what you say and processes information is an invaluable tool for managers, sales people and executives. A fast read that keeps you thinking all the way through.

I thought this was one of the most thought provoking books I read on how to understand and prepare for a sales call. The author does a nice job of giving examples of what to say, how to say it and how it has worked for him and his clients. Most people think you are either born a salesman or not, but this book dispells that and gives hope and guidance to people who are uneasy and minimal experience on how to successfully sell.

This is THE BOOK!!

As a college professor and part-time entrepreneur, I have read many many books to enhance both my educational and business endeavors. This book is by far the most helpful and is surely in a class of its own. David Snyder not only tells you how to "get inside" your customer but he also emphatically tells you how to "get inside" yourself. The clarity with which the material is presented readily convinces the reader that Mr. Snyder is truly a master of his art.

I am amazed at how this distinguished Harvard gradute has so thoroughly presented crucial concepts in such a manner that anyone can implement them immediately. Buy this book now for yourself and your friends.

As a career sales and marketing professional, I was very impressed with the way the subject matter was handled in this book. There are so many sales training books out there and I own most of them but this one gave me some new insights that I was immediately able to put ino practice.

Understanding that different types of customers have different needs and expectations (from YOU) DURING the process of a sale - David Snyder spells it out, and makes it all make sense. He is right on the money when it comes to defining and describing the different types of customers, as well as what makes them "tick", and ultimately "buy". Understanding and meeting their psychological needs is as important if not more important than WHAT you are selling. I would highly recommend this book to anyone who is in sales or customer service of any type.

How to mind read your customer is actually two books in one. David Snyder begins by explaining the psychological concepts and theories critical to knowing and winning customers. Then, he provides excellent easy to understand and apply guidelines for winning customer performance from masters of customer service and customer management. The book is clear, concise, and correct from the academic and real world side of customer interaction. I recommend reading from the front to the back. You can cut to the chase and read from the middle out. Put the practical advice to work and then master the content by reading the book from page one. David Snyder has produced a book that can be used by the business person on and off the job. I recommend applying the guidelines and checklists with all stakeholders (customers, suppliers, co-workers, family, and community). This book can make a positive difference in all facets of your life.