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How Much Should I Charge?: Pricing Basics for Making Money Doing What You Love Paperback – May, 1999

10 customer reviews

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Product Details

  • Series: MAXROHR Business Basics
  • Paperback: 99 pages
  • Publisher: Maxrohr; 1 edition (May 1999)
  • Language: English
  • ISBN-10: 0966571916
  • ISBN-13: 978-0966571912
  • Product Dimensions: 11 x 8.6 x 0.4 inches
  • Shipping Weight: 8 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #1,531,664 in Books (See Top 100 in Books)

More About the Author

Ellen started Bare Bones Biz, a venture capital and consulting company in 1995 to help folks of all ages turn their big ideas into successful businesses. Ellen is also a successful franchisor, helping launch a plumbing franchise to 47 locations and $40 million in sales in under 2 years. Now, she is the president of Zoom Drain and Sewer, LLC. She is a columnist for Huffington Post, PHC News, and a contributor to many business journals and trade magazines. She provides "in the trenches" insight that business owners can relate to.

Customer Reviews

Most Helpful Customer Reviews

59 of 60 people found the following review helpful By H.K. on March 11, 2000
Format: Paperback
I've been a self emplyed remodeling contractor for 10 years. I've read lots of business books. This one is, in my humble opinion, one of the best.
In "How Much Should I Charge" Ellen Rohr explains the folly of setting a price for your professional services based on the going rate (what others are charging for similar services).
Quoting business sage Frank Blau, she makes the point that being "Busy is easy. Profitability is difficult. And there is only one way to be profitable. Charge more for your services than it costs to create them."
Yeah, it's a basic point, but do you know what YOUR break-even cost per hour is? I didn't either, and that's a common problem in the service trades. If you don't know your costs of being in business, how can you determine a realistic price for your services? A price that allows you to get ahead, not just tread water.
In this book Ellen tells you how to create a selling price based on real numbers. She explains things like overhead and budgets and profit and billable hours and all of that. And the really commendable thing about it is that she manages to present all of this information in an entertaining, easy-to-read maner. There is a lot of rock solid common sense and fundamental business wisdom here and it's not boring or hard to follow like in so many other business books.
You can't read this book without being challenged to reevaluate the approach you take to pricing your services. For most service professionals, that's a reevaluation that is sorely needed.
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22 of 23 people found the following review helpful By J&G on January 28, 2001
Format: Paperback Verified Purchase
I have been reading several books on the science/art of pricing products and services. I actually ordered this book by mistake. (Sorry Ellen!) The cover made me think it was too goofy, to "entry level" for me. After all, I have been in the consulting business for years. But, I could not put the book down. It took me less than a day to get through the book and the exercises Ms. Rohr included. The manner in which this book is written, a story of a lady interested in starting a business and talking with her business savvy friend, is fantastic. By the time I was done my jaw was on the floor. I was astonished to see the true cost of running my business laid out before me. Figuring out my "break-even point" was a real eye opener and has drastically affected the rates I now charge for my services. The value of this book to anyone struggling to effectively price their goods or services will far outway the cost. The information Ms. Rohr provides can be applied to any industry / business.
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2 of 2 people found the following review helpful By G. Sellers on August 3, 2004
Format: Paperback
Wow !! Finally a helpful book. Being a potter and making each item by hand has always caused me to ask "How much should I charge?". After years of searching for help in this area I came across this wonderful book. Those with MBA's may not need this book, but those of us with BFA's, MFA"s and just plain creative talents will find this book very educational. Ellen's easy reading style and logical approach to pricing makes this book a "must have". Many myths about pricing are pointed out, like charging what every one else does or what the market will bear. If I am to make a living creating handmade items it is important to identify my customer and realize I am not competing with mass produced products. Thank you Ellen for putting me on the road to profitablity.
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2 of 2 people found the following review helpful By Sarah Casebier on August 4, 2004
Format: Paperback
As a small business owner I was looking for a book that would assist us in our pricing. "How Much Should I Charge" did just that and more. This book is an excellent tool that brought up expenses we would have never thought of including in our selling price.
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2 of 2 people found the following review helpful By Jack Stone on August 5, 2004
Format: Paperback
If you're new into business or a veteran, this book will answer the question of pricing. So many of us work hard at the wrong price. A clear and understandable method for charging the right price. Thanks!!
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