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How Much Should I Charge? Paperback – March 24, 2011
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Top Customer Reviews
In "How Much Should I Charge" Ellen Rohr explains the folly of setting a price for your professional services based on the going rate (what others are charging for similar services).
Quoting business sage Frank Blau, she makes the point that being "Busy is easy. Profitability is difficult. And there is only one way to be profitable. Charge more for your services than it costs to create them."
Yeah, it's a basic point, but do you know what YOUR break-even cost per hour is? I didn't either, and that's a common problem in the service trades. If you don't know your costs of being in business, how can you determine a realistic price for your services? A price that allows you to get ahead, not just tread water.
In this book Ellen tells you how to create a selling price based on real numbers. She explains things like overhead and budgets and profit and billable hours and all of that. And the really commendable thing about it is that she manages to present all of this information in an entertaining, easy-to-read maner. There is a lot of rock solid common sense and fundamental business wisdom here and it's not boring or hard to follow like in so many other business books.
You can't read this book without being challenged to reevaluate the approach you take to pricing your services. For most service professionals, that's a reevaluation that is sorely needed.Read more ›
After eight years of part-time home business, I have missed grasping the difference between billable hours, overhead costs, and profit. I am most grateful that I had the sense to pick this book up at the library ("doing what you love" caught my eye) and now I am here buying it, and its companion. It took no time at all to read How Much Should I Charge, and perhaps buying it is a waste of money. I get the concept now.
However, I have spent a lot of time not understanding the concept, and I won't be surprised if the finer points evaporate before I complete all the price-development exercises. I can make $30 back in one adjusted price on a piece of art.
I am envious, perhaps, of people who intuitively understand the relationship between effort and costs and pricing. Those people will waste their time and money with this book. I'm almost tempted, however, to buy in bulk and give copies away as project-end gifts to a number of contractors I know who, like me, flail when it comes to understanding the connection between their work and their income. Their rates may go up, but they will be more likely to stay in business...
Most Recent Customer Reviews
Ellen is a very bright woman who has years of experience to prove it in the plumbing industry especially on the service side. She is a great asset to small business owners. Read morePublished 15 months ago by William Ryan
Ellen is very successful in business, so you are getting practical knowledge, a how to, from someone who has actually been successful in business. Read morePublished 22 months ago by Crystal A. Thompson
This book is awesome in terms of fundamentals. Business is about the numbers- it's a game played with dollars and cents as 'points'. Read morePublished on October 6, 2007 by Paul Strauss
I was recommended this book and now I'm recommending it.
This book gives simple guidelines on how to determing what your actual selling figures should be based upon your... Read more
This book is mediocre. The layout is fine, quite attractive. But the contents are obvious. One can hardly believe that somebody needed to write a book about it. Read morePublished on May 30, 2003