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How Much Should I Charge? Paperback – March 24, 2011

4.4 out of 5 stars 12 customer reviews

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Editorial Reviews

About the Author

Ellen Rohr nearly sank her family business! Then, she learned how to energize a simple business plan and make lots of money! She is a columnist for lots of trade magazines – providing “in the trenches” insight that business owners can relate to. As president of Benjamin Franklin Plumbing, a home service franchise company, Ellen helped the company grow from zero to $40 million in sales, 47 locations, in less than 2 years. Ellen is the author of The Weekend Biz Plan, and three other books: The Bare Bones Biz Plan, Where Did the Money Go? and How Much Should I Charge?
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Product Details

  • Paperback: 114 pages
  • Publisher: Bare Bones Biz, Inc. (March 24, 2011)
  • Language: English
  • ISBN-10: 0984587624
  • ISBN-13: 978-0984587629
  • Product Dimensions: 8 x 0.3 x 10 inches
  • Shipping Weight: 11 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #250,272 in Books (See Top 100 in Books)

More About the Author

Ellen started Bare Bones Biz, a venture capital and consulting company in 1995 to help folks of all ages turn their big ideas into successful businesses. Ellen is also a successful franchisor, helping launch a plumbing franchise to 47 locations and $40 million in sales in under 2 years. Now, she is the president of Zoom Drain and Sewer, LLC. She is a columnist for Huffington Post, PHC News, and a contributor to many business journals and trade magazines. She provides "in the trenches" insight that business owners can relate to.

Customer Reviews

Top Customer Reviews

Format: Paperback
I've been a self emplyed remodeling contractor for 10 years. I've read lots of business books. This one is, in my humble opinion, one of the best.
In "How Much Should I Charge" Ellen Rohr explains the folly of setting a price for your professional services based on the going rate (what others are charging for similar services).
Quoting business sage Frank Blau, she makes the point that being "Busy is easy. Profitability is difficult. And there is only one way to be profitable. Charge more for your services than it costs to create them."
Yeah, it's a basic point, but do you know what YOUR break-even cost per hour is? I didn't either, and that's a common problem in the service trades. If you don't know your costs of being in business, how can you determine a realistic price for your services? A price that allows you to get ahead, not just tread water.
In this book Ellen tells you how to create a selling price based on real numbers. She explains things like overhead and budgets and profit and billable hours and all of that. And the really commendable thing about it is that she manages to present all of this information in an entertaining, easy-to-read maner. There is a lot of rock solid common sense and fundamental business wisdom here and it's not boring or hard to follow like in so many other business books.
You can't read this book without being challenged to reevaluate the approach you take to pricing your services. For most service professionals, that's a reevaluation that is sorely needed.
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Format: Paperback Verified Purchase
I have been reading several books on the science/art of pricing products and services. I actually ordered this book by mistake. (Sorry Ellen!) The cover made me think it was too goofy, to "entry level" for me. After all, I have been in the consulting business for years. But, I could not put the book down. It took me less than a day to get through the book and the exercises Ms. Rohr included. The manner in which this book is written, a story of a lady interested in starting a business and talking with her business savvy friend, is fantastic. By the time I was done my jaw was on the floor. I was astonished to see the true cost of running my business laid out before me. Figuring out my "break-even point" was a real eye opener and has drastically affected the rates I now charge for my services. The value of this book to anyone struggling to effectively price their goods or services will far outway the cost. The information Ms. Rohr provides can be applied to any industry / business.
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Format: Paperback
Wow !! Finally a helpful book. Being a potter and making each item by hand has always caused me to ask "How much should I charge?". After years of searching for help in this area I came across this wonderful book. Those with MBA's may not need this book, but those of us with BFA's, MFA"s and just plain creative talents will find this book very educational. Ellen's easy reading style and logical approach to pricing makes this book a "must have". Many myths about pricing are pointed out, like charging what every one else does or what the market will bear. If I am to make a living creating handmade items it is important to identify my customer and realize I am not competing with mass produced products. Thank you Ellen for putting me on the road to profitablity.
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Format: Paperback
As a small business owner I was looking for a book that would assist us in our pricing. "How Much Should I Charge" did just that and more. This book is an excellent tool that brought up expenses we would have never thought of including in our selling price.
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Format: Paperback
If you're new into business or a veteran, this book will answer the question of pricing. So many of us work hard at the wrong price. A clear and understandable method for charging the right price. Thanks!!
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Format: Paperback Verified Purchase
Writing this review in part to respond to the person who said the 5-star people must be family members. Not at all. Simply people who perhaps didn't take a business course in high school (do they have those courses now?), or didn't understand accounting as it was presented in college, or never thought they would be considering self-employment after 20 years of picking up a paycheck.

After eight years of part-time home business, I have missed grasping the difference between billable hours, overhead costs, and profit. I am most grateful that I had the sense to pick this book up at the library ("doing what you love" caught my eye) and now I am here buying it, and its companion. It took no time at all to read How Much Should I Charge, and perhaps buying it is a waste of money. I get the concept now.

However, I have spent a lot of time not understanding the concept, and I won't be surprised if the finer points evaporate before I complete all the price-development exercises. I can make $30 back in one adjusted price on a piece of art.

I am envious, perhaps, of people who intuitively understand the relationship between effort and costs and pricing. Those people will waste their time and money with this book. I'm almost tempted, however, to buy in bulk and give copies away as project-end gifts to a number of contractors I know who, like me, flail when it comes to understanding the connection between their work and their income. Their rates may go up, but they will be more likely to stay in business...
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