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How to Get on the News without Committing Murder Paperback – March 3, 2012
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Top Customer Reviews
In Beverly's book, she shares countless tips on how to present your business to the media at little or no cost. This book is an easy read and is packed full of resources to help launch your business in the PR world.
When I first opened the book, I immediately wanted to jump to Killer Tip Bonus: Controversy Sells! but I made myself read the book from the beginning. I absolutely loved the introduction which made me want to read more. I followed Killer Tip #1 about promoting age & experience by not dying my hair anymore to let my grays shine through. I look very young for my age and want to look like a 'seasoned' accountant. One woman was excited to know I was older because she did not want to "hang" with a youngster!
Beverly shares her experience to help you not make mistakes when contacting the media and talking to reporters and how to properly behave in interviews. She even lists key people to contact, instead of writing to the generic "editor". She also guides you how to create a killer press release. One of her tips is to follow journalists on Twitter, and in her book she lists a handful of websites to view to pick who you want to follow. I would never have thought about doing that.
For tips on seminars and workshops, Beverly points out some useful places to host a class, host a teleseminar, and which sites to use to promote your event. In her section about being the Media, Beverly tells about different avenues you can use to tell your story to promote yourself using the Internet.
Beverly's final Killer Tip inspires you to make it Your Time to Shine!!
The first two : " Use your age and experience as advantages" and "Create a buzz" are pretty basic. The next two "Build media relationships" and "Learn how to write a dynamic press release" are dated and don't reflect internet based realities.
Killer Tips 5 and 6 are "Be where the newsmakers are" and "Host seminars and workshops" are simplistic, while the remaining 2 tips - "Be the media" and "Re-do, re-new, re-create, re-invent" are too vague and not particularly actionable.
I will donate this sixty-odd page book to my local library and don't understand some of the other rave reviews posted.
Most Recent Customer Reviews
I liked Beverly's book because it put things right out there in short steps, but with lots of information. Her style was fun, quirky, which made the book easy to read. Read morePublished on September 11, 2012 by Jillian
Beverly confirmed something in me and that is, in order to get the attention you so desire, you must create a buzz. Read morePublished on August 1, 2012 by Regina Baker
This is a very practical book that teaches baby boomers how to get the attention of the news media without getting on the wrong side of the law.
Love the title. Read more