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How Not to Come Second: The Art of Winning Business Pitches Hardcover – May 28, 2006


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Product Details

  • Hardcover: 192 pages
  • Publisher: Cyan Communications (May 28, 2006)
  • Language: English
  • ISBN-10: 1904879624
  • ISBN-13: 978-1904879626
  • Product Dimensions: 8.5 x 5.8 x 0.9 inches
  • Shipping Weight: 11.4 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #816,016 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful By T. hidvegi on June 19, 2006
Format: Hardcover
The only book i have read so far that took the blur off the always subjective pitch techniques and gave rationales and systematic approach making pitch teams understand the essence of how to come first. It became a must-read in our agency. Buying this book will change your pitch record!
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By OB on November 19, 2006
Format: Hardcover
Very helpful. Down to basics. No long complicated paraphrasing. Simply: "Do this - then you'll achieve that!"
Of course not every rule can be applied in every situation. This book is a BIG HELPER for all involved in client contacts, not only in direct sales.
* * * * *
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By Stefan on July 22, 2006
Format: Hardcover
Tiny book that helps every communication professional. Packed with examples and cases it provides also great checklist for the winning the pitches.It's open, so you can adapt the approaches described in it.
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