Customer Reviews

How Not to Come Second: The Art of Winning Business Pitches

5 star:		(3)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

The only book i have read so far that took the blur off the always subjective pitch techniques and gave rationales and systematic approach making pitch teams understand the essence of how to come first. It became a must-read in our agency. Buying this book will change your pitch record!

Very helpful. Down to basics. No long complicated paraphrasing. Simply: "Do this - then you'll achieve that!"
Of course not every rule can be applied in every situation. This book is a BIG HELPER for all involved in client contacts, not only in direct sales.
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Tiny book that helps every communication professional. Packed with examples and cases it provides also great checklist for the winning the pitches.It's open, so you can adapt the approaches described in it.