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How Not to Look Old: Fast and Effortless Ways to Look 10 Years Younger, 10 Pounds Lighter, 10 Times Better Paperback – May 1, 2009

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How Not to Look Old: Fast and Effortless Ways to Look 10 Years Younger, 10 Pounds Lighter, 10 Times Better + How to Never Look Fat Again: Over 1,000 Ways to Dress Thinner--Without Dieting! + Staging Your Comeback: A Complete Beauty Revival for Women Over 45
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Editorial Reviews

From Publishers Weekly

Krupp, style expert for the Today Show and former beauty director for Glamour, offers easy-to-follow, tried-and-true fashion advice for women well beyond their 20s. Presented in eye-catching, highly skimmable, fashion-magazine style, here's how to trade in the things that scream old lady (simply OL in the book) for a look that's younger and hipper (Y&H). Krupp is straightforward about the physical shortcomings of older age. Aptly (and sometimes rather brutally) she steers readers away from these OL pitfalls. She is quick to point out that fashion that works on 20-somethings looks ridiculous on older women (i.e., bare midriffs, go-go boots and tattoos). As much about what to do as what not to do, some of the tips are as easy as wearing pink lipstick, a bra that fits properly and hair with bangs. Others take more thought, time and money—like Botox shots, chemical peels and hair extensions. Whether high or low maintenance about their beauty routine, women of a certain age who want to compete in our youth-obsessed culture will treat this easy read with interest. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.


"Dashing, fun and informative, the book is an spirit-lifting tonic for any woman with a case of the gravity blahs."―New York Times

"The book also resonates because, to its credit, much of Krupp's fast fix advice makes common sense. The author's main mantra is a call to simple, unfussy elegance: loose hair, lighter makeup, restraint of embellishment."―Mary Elizabeth Williams,

"Charla knows how to inspire people. This book is every girl's new best friend."―Issac Mizrahi

"It's the little black book for the gray-is-the-new-blond set! At our age we are evolved enough to understand that wrinkles don't matter...But who needs 'em? Buy this book and glow old gracefully!"―Christie Brinkley

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Product Details

  • Paperback: 232 pages
  • Publisher: Grand Central Life & Style; 1 edition (May 1, 2009)
  • Language: English
  • ISBN-10: 0446699977
  • ISBN-13: 978-0446699976
  • Product Dimensions: 7.6 x 0.6 x 9.2 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (429 customer reviews)
  • Amazon Best Sellers Rank: #74,508 in Books (See Top 100 in Books)

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More About the Author

Charla Krupp is the best-selling author of the two style bibles: HOW TO NEVER LOOK FAT AGAIN: Over 1000 Ways to Dress Thinner Without Dieting and HOW NOT TO LOOK OLD: Fast and Effortless Ways to Look Ten Years Younger, Ten Pounds Lighter, Ten Times Better. The two books together spent 22 weeks on the New York Times best-seller list, and were Amazon's best-selling beauty and fashion titles for the years, 2008, 2009 and 2010 and are hot sellers the world over--UK, France, Australia, The Netherlands, China, Greece, Czech Republic, Turkey, Hungary, Korea and Russia. Charla is currently a contributing editor to Time Inc's successful spin-off, People Style Watch.

Charla was an award-winning magazine journalist before bringing her accessible "real woman's" approach to fashion and beauty to television and the Internet. For ten years, she was a contributor to NBC's Today show and appeared in over 130 style segments covering the gamut of style from Beauty and Fashion Makeovers to Wedding Style, Beach Style, Baby Style even Pet Style. Charla is widely recognized as the first fashion magazine editor to have a monthly TV style segment. She has also done many woman-on-the-street style segments for Oprah and appeared on many national shows such as CBS Early Show, Good Morning America, Dateline, Rachel Ray, Wendy Williams, The View, Tyra, Entertainment Tonight, Extra, Access Hollywood and more. She also conceived and co-hosted E's first Academy Awards fashion review, The Golden Hanger Awards and delivered weekly pop culture commentary on E's The Gossip Show.

As an award-winning magazine journalist, Charla spent 15 years as the entertainment editor for Glamour Magazine, where she created the magazine's "Women of the Year Awards." She moved to Time Inc.'s new style magazine, In Style helping to create mega-successful franchises for that publishing phenomenon such as Getting Gorgeous. She returned to Glamour to become the magazine's beauty director, and later served as executive editor of Hearst's innovative magazine, Shop Etc. As a contributing editor to More Magazine, Charla wrote the monthly column "Fashion for Grown-Ups." She has also written for Time Magazine, The New York Times, Town & Country, Cosmopolitan, The Chicago Tribune, USA Today Weekend,,, and many others.

Charla started her journalism career with the American Society of Magazine Editors and the Mademoiselle Guest Editorship. She graduated at the top of her class at the University of Illinois College of Communications where she currently serves on the Dean's Advisory Board, and recently returned to give the commencement speech. Her husband, Richard Zoglin, is a Time Magazine editor, also its theater critic, and author of Comedy at the Edge: How the Stand-Ups of the '70s Changed America. She now lives in New York City and Sagaponack, New York.

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Customer Reviews

Most Helpful Customer Reviews

1,094 of 1,124 people found the following review helpful By Tiger Lily on January 22, 2008
Format: Hardcover
You know 40 is the new 30 when Diane Keaton, Annie Hall herself, is photographed wearing skin tight jeans and a big black leather belt. So the rest of us better be on alert.

That said, I have very mixed feelings about this book. I've read at least a dozen beauty/style books, I'm 38 and I'm no slouch in the maintenance department. I subscribe to More magazine, which is how I learned about the author. After buying this book, I've learned a little more about Mrs. Krupp: namely, she spending thousands and thousands of dollars on her appearance. For example, she's spent $1,200 on a pair of eyeglasses. She considers you "low maintenance" if you do not get Botox. Gee, thanks. I can see how this might make a reader doubt her hard won self esteem.

While she does hit the mark about what potentially looks aging, it's a one size fits all approach. She says dark hair always adds on the years, so lighten your hair two shades. What if we're Asian or simply don't want to be blonde? (Note the author's hair shade.) Some of her suggestions are downright odd: don't wear ballet flats. And contradicted: don't wear Uggs. Okay, so what are her models wearing on the back page? Uggs. And annoying: the goal is to be "Y&H" (Young and Hip). Individuality, anyone?...anyone? Plus, most of the models are barely 21 and perfect. Not helpful.

But I did get some good tips: don't wear red fingernail polish, don't let your skirts get too long or baggy, how to shop for the right pair of dark wash jeans, try bangs and highlights, plastic eyeglass frames are more youthful than wire, etc.

So give this book a try but also give yourself a break.
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371 of 382 people found the following review helpful By Petra on March 5, 2008
Format: Hardcover
I am very happy with this book. There are so many useful, smart and once you consider it, obvious ways to improve and most importantly, update your look. I'm a 39-year old brunette and as much as I am determined to age gracefully and above all with dignity, I would also like to continue to possess some style and a certain current hipness. I have read the reviews for this book and was a little surprised by some of the comments. Krupps's recommendation to lighten-up your hair shade after a certain ago is actually good advice. I have seen the results on my sister and it was quite dramatic. I believe the choice to lighten your entire hair base shade should be made based on the condition of your skin. My sister has fair skin, blue eyes and far more wrinkles than I so the lighter hair very definitely softened her look. Her dark hair shade looked too harsh next to her aging skin. She didn't go blond mind you, only lightened her base shade 2 shades to a copper brown and had a few highlights added around her face. For me, as a dark brunette with a pale olive complexion and brown eyes, I can wait a few more years. Once I'm ready, I'll try some highlighting around the face for softening. Krupp does not advocate everyone going blond as one reviewer remarked.

Off the top of my head, immediately useful tips: getting rid of frumpy shaped tops and blouses, anything not tailored. Some I merely tossed while others I tailored myself or had tailored like one of my suits (I took up the skirt hem to just above the knee and had the suit jacket fitted. I tossed all my long ankle skirts which, although easy to wear, do look frumpy even though I'm barely 15 pounds overweight. I tossed out all apparel with any shoulder pads. I tossed all my dark and medium lipsticks (best choice ever).
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687 of 714 people found the following review helpful By Theresa Reed on December 25, 2007
Format: Hardcover Verified Purchase
There are plenty of fashion books and magazines on the market but very few are specifically geared towards the over 40 set. But today's aging baby boomer population is looking better and younger than ever - and authors are beginning to take notice. Books such as Bobbi Brown's "Living Beauty" dispense sage advice on how to age gracefully and still look slick despite a few wrinkles or gray hairs.

Charla Krupp's newest offering "How Not To Look Old" is one of the best (if not the best!) books for women who are aging but don't want to hang up the jeans and become a frump in elastic pants and helmet hairdos. Written in a friendly and conversational tone, Krupp points out all the little things that can make one look old and dated but then kindly shows you how to hide the flaws and look "up to the minute" but not like you are "trying too hard". There are suggestions for hair (grow it out, get some bangs, etc.), teeth (whiten them, veneers, flossing, etc.), makeup (lighten up the foundation, switch to cream blush, etc.), clothing (skirts should hit just below the knee, avoid high rise jeans, etc.) and more! At the end of each chapter, she lists favorite products, designers, and stylists. It's a brilliant book and Krupp sure knows her stuff - she's been in the beauty industry for years and writes an excellent column for "More" magazine, which is written for women who are mature and savvy.

I'm going to put a few of her suggestions to use - specifically cutting my waist length gray hair (parted in the middle!) into something chicer and less "old hippie". This will be a big scary change for me but after reading this book, I realize how passé and aging it really is. I've already ditched the dark lipstick and the powder blush and have to say, she is right. I am recommending this book to all my friends!

(By the way, this is a book on fashion only - there is no exercise routine, vitamin recommendations, etc.)
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