How to Position Yourself As the Obvious Expert: Turbocharge Your Consulting or Coaching Business Now! [Paperback]

Elsom Eldridge Jr. (Author), Mark L. Eldridge (Author)

Book Description

ISBN-10: 0972094164 | ISBN-13: 978-0972094160 | Publication Date: March 2004 | Edition: 1st

How To Position Yourself As The Obvious Expert!
Finally, the Insider's Proven Plan to Help You Turn Your Income Into Six-Figures or More!

In today's world, creating and managing your business visibility is vital to maximizing your career and earning potential. How To Position Yourself As The Obvious Expert will supercharge your business to ultrasuccess!

Whether you are a consultant, coach or freelancer, you are always under the gun to attract more clients. Thanks to the proven strategies outlined in this book,, now you really can: Get qualified clients to call you, instead of you pursuing them. Be recognized as an expert in your field even before the first call is made. Earn the income you have always known you deserve with this proven plan to more clients and more money!

Editorial Reviews

From the Author

Learn How To Master a handful of absolutely essential marketing skills and techniques that will catapult you to a higher income. Instantly put into use the fastest and surest ways to make your expertise known to future clients. Generate huge returns from networking. Diversify your marketing efforts to create new income sources. Ingeniously create your most important PR project - your own. Profit from niche sources. Use seminars and other educational marketing techniques to position yourself as The Obvious Expert.

About the Author

Spanning two decades, this vibrant and inspirational father and son duo have produced over 10,000 seminars, boot camps and conventions, attracting more than a million participants.

Elsom Eldridge, Jr. - EdM (Harvard University) CPC, CPMC. The Consultant's Consultant - Author of numerous industry-defining texts including, The Consulting Encyclopedia, co-authored with Howard Shenson and Maximum Success in the Consulting Business, co-authored with Dan Kennedy.

Mark L. Eldridge - Executive Director of International Guild of Professional Consultants, CPC, CPMC. Master Builder of leading sales organizations, nationally featured speaker and President of MasterMind Publishing, LLC.

Product Details

• Paperback: 269 pages
• Publisher: MasterMind Publishing, LLC; 1st edition (March 2004)
• Language: English
• ISBN-10: 0972094164
• ISBN-13: 978-0972094160
• Product Dimensions: 8.9 x 7 x 0.6 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (35 customer reviews)
• Amazon Best Sellers Rank: #169,064 in Books (See Top 100 in Books)
  • #73 in Books > Business & Investing > Industries & Professions > Consulting

Customer Reviews

Most Helpful Customer Reviews

73 of 74 people found the following review helpful:

5.0 out of 5 stars The Obvious Expert [in any profession], February 27, 2005

By 

Benjamin Glass "BenGlassLaw" (Fairfax Station, VA USA) - See all my reviews
(REAL NAME)   

This review is from: How to Position Yourself As the Obvious Expert: Turbocharge Your Consulting or Coaching Business Now! (Paperback)

Elsom Eldridge's book is a hidden gem. Some might not buy it becuase the subtitle is "How to Turbo Charge Your Consulting Business." All you have to do is susbtitute your profession for "consulting" and this book is for you.
He emphasizes that writing information for your potential clients/customers in the form of books, pamphlets, free reports and the like is the best thing you can do to let people know you are the obvious expert because just being an expert is not enough--they have to know it.
It's an easy read--he lays a program out step by step. The great thing for those who take the steps necessary to write is that most of your competition is just so lazy that they will never even start.
I would recomend Tom Ross' book on Self Publishing if "Obvious Exert" tickles your writing fancy.
I got through both books and immediately published two books for my prospective clients, "The Five Deadly Sins That Can Wreck Your Virginia Accident Case" and "How to Buy Car Insurance in Virginia--What the Insurance Industry Doesn't Want You to Know."

34 of 36 people found the following review helpful:

5.0 out of 5 stars Excellent Step-by-Step Plan, October 20, 2004

By 

Nick Temple (Louisville, Ky) - See all my reviews
(REAL NAME)   

This review is from: How to Position Yourself As the Obvious Expert: Turbocharge Your Consulting or Coaching Business Now! (Paperback)

Over the last 15 years, I've "stumbled" my way through consulting, finding some of the techniques Elsom suggests by accident. Never before ahve I found - until this book - a complete guide to building, growing and maintaining a successful consulting business all in one place.

In "How to Position Yourself As the Obvious Expert: Turbocharge Your Consulting or Coaching Business Now!", Elsom (with 10's of other experts from various industries) gives you a step-by-step plan to becoming a known expert in your field. The methods translate to any field, not just consulting - with specific examples of the techniques in practice from experts in extremely diverse fields.

What I like most about this book is the way it breaks each large "step" into smaller, immediately actionable tasks that you can start using today. With each task, there is are specific examples from industry experts on exactly how they used the technique in their own field.

At the end of each chapter are exercises to get you started and additional print and online resources at the end of each chapter.

One final note: this book, unlike any other book I've found on similar subject matter - is extremely easy and fun to read.

"Two thumbs up"

29 of 33 people found the following review helpful:

5.0 out of 5 stars The core concept of consulting and coaching in Century 21, May 26, 2004

By 

Kevin Hogan "Author - Psychology of Persuasion" (Minnesota) - See all my reviews
(VINE VOICE)   

Amazon Verified Purchase

This review is from: How to Position Yourself As the Obvious Expert: Turbocharge Your Consulting or Coaching Business Now! (Paperback)

Elsom Eldridge writes with authority and interviews those who have the expertise in their fields. The Obvious Expert is a book that lives up to it's billing. 100 experts give USEFUL and SPECIFIC advice on building a powerhouse of a consulting or coaching practice. All the success stories are here with HOW TO in step by step format. I love it.

Kevin Hogan, Author of The Psychology of Persuasion