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How to Prepare for a New Competitor


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$44.96
$44.96 & FREE Shipping. Details Temporarily out of stock. Order now and we'll deliver when available. We'll e-mail you with an estimated delivery date as soon as we have more information. Your account will only be charged when we ship the item. Ships from and sold by Amazon.com. Gift-wrap available.


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Product Description

How to Prepare for a New Competitor in the Marketplace provides a roadmap on how established health/fitness facilities can respond to a situation that involves a tough, new competitor. The DVD uses case studies to detail examples of how some clubs have successfully converted commercial adversaries, particularly from large national chains, in their particular geographic area. In each instance the DVD reviews the action plan of the clubs for dealing with a new competitor and discusses how well the plan worked out. The DVD also offers ten proven strategies that clubs can employ to help them handle competitors.

Among topics covered:

What to expect from a national chain
Five real world case studies
Fitness center trends and directions
Ten ways to minimize the damage

About the Actor

The Medical Fitness Association (MFA) is a member-driven, nonprofit organization. Its mission is to foster opportunities for the development and operational success of medically integrated fitness centers. MFA provides industry standards, educational programs, benchmarks, outcome measurements, professional development and networking opportunities for the medical fitness industry.

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