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How to be a Presentation God: Build, Design, and Deliver Presentations that Dominate [Kindle Edition]

Scott Schwertly
3.0 out of 5 stars  See all reviews (14 customer reviews)

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Book Description

How to build, design, and deliver a fire-breathing, wing-flapping, roar-bellowing behemoth of a presentation

Unlike most presentation books that say the same things regarding presentation design and delivery (less is more, get rid of bullets and use images, emulate Steve Jobs, and so on), How to Be a Presentation God actually divulges step-by-step secrets for how to build, design, and deliver blockbuster presentations.

By providing entertaining and clever presentation insights, veteran presenter Scott Schwertly gives you the in's and out's for presenting yourself, your business, and your cause with an easy-to-implement approach.

  • Focuses on content, design, and delivery
  • Author is a regular speaker at national and regional industry conferences such as PowerPoint Live and Presentation Camps, and is the founder of the award-winning Ethos3 Communications
  • Author is the creator of an app, Present, that landed in the top-20 iPhone apps in the Business category on iTunes

How to be a Presentation God will ensure that your presentations reach a new level of effectiveness.

Editorial Reviews

From the Back Cover

Praise for How to Be a Presentation God

"Please take my word for it. As the book's title says, if you want to be a presentation god, you simply must buy this book."

—Richard Matsumoto, Head of Global Business Development, Global Managed Services Division, Fujitsu Ltd.

"At the heart of every presentation is a story begging to be told in an engaging way . . . Scott and his team get this and have a unique talent for transforming the boring into the meaningful."

—Carlos Roldan, Creative Media Manager, Trade Marketing and Sales Communications, Carnival Cruise Lines

"At a time when everyone is increasingly bombarded with messages, Scott's book provides wonderful perspectives and tools for each of us to stand out from the crowd—connect with our audience—and become more effective storytellers. The best communicators are almost always the best storytellers!"

—Mike DuBoise, Sr. Vice President, Customer Marketing and Category Management, Universal Studios Home Entertainment

"The brilliance of How to Be a Presentation God is that it inspires you to rethink the way you approach creating and giving presentations moving forward."

—Chuck Dietrich, CEO, SlideRocket

"In typical Ethos3 fashion, this book provides you loads of presentation wisdom, while maintaining a fun, whimsical, and irreverent tone."

—Michael Port, New York Times bestselling author of Book Yourself Solid and The Think Big Manifesto

"Scott is a presentation genius. I am constantly amazed by how he can take an idea and turn it into a compelling presentation."

—Rashmi Sinha, CEO, SlideShare

About the Author

SCOTT SCHWERTLY is founder of Ethos3 Communications, a presentation design and training firm with a client list that includes companies like Google and Pepsi, as well as successful speakers like Guy Kawasaki. And it's no wonder, since Ethos3 placed first in the business category at SlideShare's World's Best Presentation contest. Learn more at

Product Details

  • File Size: 2318 KB
  • Print Length: 224 pages
  • Publisher: Wiley; 1 edition (January 19, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #48,188 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?.

Customer Reviews

Most Helpful Customer Reviews
16 of 16 people found the following review helpful
2.0 out of 5 stars Not sure I'm even a demi-god after this book. June 18, 2011
Format:Hardcover|Verified Purchase
There's a lot of superfluous text in this book. That might be to your liking in which case you'll enjoy reading this: there are countless little 'whimsical' bits to keep you entertained as you wait for the promised apotheosis. I hit somewhere around page 60 before I felt the book had really started to get to its core message - what had come before might well be Mr Schwertly's style on stage (and I guess it *might* be entertaining in that context) but here it just seems to be unnecessarily wordy.

There is value in this book: there is a summary of the various types of presentation styles in use (Godin, Takahashi, Lessis) and a core message about the 3 requirements for a great presentation (Content, Design, Delivery) and I found some interest in reading such sections but, again, it was too little and far too late. For example: Design is important. If you're not good at design then perhaps hire some outside talent. I guess that's good advice (and he does mention a website or two that discusses design) but it's nowhere near enough given that this book stretches to some 240 pages. Content? Find your message in 3 "bullets" - something that I think has been covered before (for example, "Beyond Bullet Points") and better elsewhere.

While this is not an expensive book, I would recommend, in its place, other titles that simply deliver more useful content. Given the focus on Content, Design and Delivery, I would propose:

Content: Weissman's "Presenting to Win." Excellent. It also includes more on design than here.
Design: Reynold's "Presentation Zen."
Delivery: There are countless of these available and it depends upon perceived areas of need which mechanism might work best. But there is better elsewhere than here with a full chapter (!!) dedicated to 'being a chatterbox' as part of the persona of deliver.

From a (still) lowly mortal.
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11 of 11 people found the following review helpful
3.0 out of 5 stars Same old stuff. July 5, 2011
All of us, at one point or another, have something to sell.

For some, it is a daily requirement: if they don't make so many sales calls every day and sell so many widgets, they will be out of a job. For others, It is a situation that may arise only a few times a year or even on just a few occasions in a lifetime.

And when the need to sell something, whether it be a widget or an idea or whatever, people reach for PowerPoint.

The net result is millions upon millions of boring PowerPoint presentations - and countless millions of lost opportunities to sell whatever it is being sold.

Scott Schwertly wants to help you "Build, Design, and Deliver Presentations that Dominate".

And he does that, sort of, by repeating the things other people have written. Not plagiarism, mind you, but just a recycling of the same kind of advice you'd find in dozens of other similar books. Gems such as " [c]ontrolling your presentation, then, is a vital aspect of controlling your message and, more importantly, what people think about it." One nostrum, one old adage after another. The writing style is lively and some may find the illustrations cute, but there is no golden treasure trove of secret knowledge between the covers of this book. But you'll find plenty of chestnuts like "Start making a habit of imagining life from another person's point of view. Your presentations will take on a new level of emotional interaction that is vital to establishing credibility and rapport."

Toward the close of the book, the author shows how to become a Presentation God with an example from the remake of the "Karate Kid" movie. That's right, you can learn how to become a Presentation God by studying the example of fictional characters in a movie.
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17 of 19 people found the following review helpful
1.0 out of 5 stars The most useless book on Presentatios I have read March 4, 2011
Format:Hardcover|Verified Purchase
Choosing a catching title is fine - but that is almost the only positive point I see in this book. What the author mainly does is urge us to use all our presentations as an occasion 'to change the world'. But when it comes to giving concrete advice, this book simply does not deliver on its title. I recommend Chip and Dan Heath 'Made to stick. Why some ideas survive and others die.' instead.
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10 of 12 people found the following review helpful
4.0 out of 5 stars Hilarious but needs more design tips March 28, 2011
You have to approach How to Be a Presentation God with the right expectations. Ethos3 is known for its slick slide design, but this book does not divulge many of their design secrets.

Instead, it's a hilarious romp through familiar territory: rehearse, don't waste your audience's time, keep slide design simple, use storytelling instead of bullet points. But it's told with such unexpected humor it's like watching a Seinfeld show. Sure, it's a show about nothing. But it's a scream!

The more interesting parts of this book cover Scott Schwertly's personal philosophies about developing and delivering a presentation. Some ideas that stood out for me.

1. Design so a 10-year old could understand. This may seem outrageous at first. But really, what parts of your presentation would a 10-year old not understand? Those are the areas that could be simpler, more entertaining or simply removed.

2. Your audience is judging you. Your audience is not your humble servants, ready to raise their faces in glowing admiration of your epic vision. Rather, they are typical human beings, critical of your haircut, perturbed by your hand gestures and vexed by how you constantly mispronounce "expecially". Personal grooming and presentation skills are important.

3. Managing perceptions. It's not enough to be a brilliant expert who has the right answer if you are boring and stammer and have coffee stains on your suit. The world is full of mediocre thinkers who are stars because they create a perception the audience likes. Smart is not enough. Don't underestimate how quickly audiences will forget your brilliant insights if you don't present yourself with some pizzazz.
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Most Recent Customer Reviews
3.0 out of 5 stars Not the best book I've ever read on this topic!
Pretty weak book! Spends most of his book writing about other authors and their presentation styles etc.
Published 2 months ago by W. Serafin
3.0 out of 5 stars Nice try
I'd read several of his articles, before buying the book. There's too much narrative and theory and not enough practical information. Read more
Published 7 months ago by NMB
4.0 out of 5 stars Loved it
Love it....Found it to be 'Elitist' in a good way - meaning that its miles apart from the usual run of the mill same old stuff.

Thank you!
Published 14 months ago by Alice Belisle
5.0 out of 5 stars Outstanding book
Every trainer should read this book to help with your presentation skills. If you want to impact the lives you touch this book will guide you.
Published 15 months ago by Harriett James
5.0 out of 5 stars On My Way to being a Presentation GOD
Amazing book with excellent content...Scott has shared his insights gained from his vast experience in the field with a lot of humor thrown in so as to keep the student of... Read more
Published 18 months ago by HARMONY TIMES COCHIN
4.0 out of 5 stars Some Good Reminders; Wish There Were More
Scott Schwertly knows what he's talking about. He has deep presentation experience and a writing style to match, which amounts to an entertaining, if not always helpful, 260-page... Read more
Published on May 31, 2012 by Philip Vassallo
5.0 out of 5 stars Wish I could give it six stars--it's that good
I wish I could give this book six stars--it's that good. And that essential.

I spent the past 20+ years coaching MBA and other students, managers, executives, military... Read more
Published on April 18, 2012 by Frederick Talbott
1.0 out of 5 stars A total loss of time and money
I've read many books on presentations and I must say this is the worst book ever written on the subject. Read more
Published on January 17, 2012 by El Arte de Presentar
1.0 out of 5 stars A Real Waste Of Time
Out of 254 pages, only a few helpful tips. This guy is a Dennis Miller "Wanna BE" and his never ending attempt to entertain and be a comic completely destroy the communication /... Read more
Published on June 17, 2011 by James Humphries
1.0 out of 5 stars Bunch Of Baloney!! Don't waste your time!!
I just wasted 2 hours of my life. This book offers little more than make-believe ideas. The author wants to assert himself as a guru on presentations, but fails to offer any real... Read more
Published on May 27, 2011 by HungryForKnowledge
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More About the Author

Scott Schwertly (Nashville, TN) is founder of Ethos3 Communications, a presentation firm providing professional presentation design and training. Ethos3 boasts a national and international client list ranging from Fortune 100 companies like Google and Pepsi, to branded individuals like Guy Kawasaki and Tim Ferriss. Among other honors, Ethos3 placed 1st in the Business Category in Slideshare's World's Best Presentation contest. Scott is a regular speaker at national and regional conferences such as PowerPoint Live & Presentation Camps, and has created an iPhone app, Present, that landed in the Top 20 iPhone apps in the Business Category on iTunes.


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