How to Profit from Today's Rapid Changes [Abridged, Audiobook] [Audio Cassette]

Robert Tucker (Author)

Book Description

Publication Date: January 1, 1999

From one of America's leading experts on innovation comes his classic guide -- now updated for the new millennium!

Are you bringing yesterday's attitudes into today's world?

Change is one constant in today's turbulent economic world. Now a leading business futurist and innovation expert has made a study of what it will take to put change to work for you in the coming decade. Crisscrossing the country to find out how the nation's most succesful executives prepare themselves for tomorrow, Robert B. Tucker brings the results to you in this extraordinary audio program. You will learn:

• Little known techniques used by today's leading executives, entrepreneurs and decision-makers to keep them ahead

• How to spot changes and trends before your competitors do

• How to analyze trends and format strategies to profit from them

• How to develop your own "future scan system" to keep you from missing out on important developments

• A proven method for distinguishing between passing fads and the kind of changes that will reshape the world

The difference between understanding tomorrow and today is the difference between success and failure. Robert B. Tucker shows you how to look ahead -- and to get exactly where you want to go!

Editorial Reviews

From Library Journal

Tucker, a futurist and lecturer on how businesses can use major social and economic trends to their advantage, suggests that they be alert to opportunities, seek out information, and consider new possibilities. Reading widely, especially in current magazines and specialized journals. is one of the best ways, he says. A few of the concepts Tucker highlights are the maturing of the baby boomers and greater customer demand for speed, convenience, and customization. There are some good ideas in this tape, though a number of them are predictable. The author narrates his own work and does it well. Appropriate only for libraries with large business collections.AMark Guyer, Stark Cty Dist. Lib., Canton, OH
Copyright 1999 Reed Business Information, Inc.

From AudioFile

Robert B. Tucker offers insights into the future from some of the nation's most innovative and successful executives, entrepreneurs and financiers. Tucker presents a strong program that encourages listeners to develop methods for financial planning and risk-taking. An expert business futurist, Tucker convincingly reveals how to spot changes and trends before the competitors, analyze trends and format strategies, and use methods for distinguishing fads from potentially profitable developments. This profound presentation illustrates the importance of taking advantage of opportunities before it's too late! B.J.P. (c) AudioFile, Portland, Maine

Product Details

• Audio Cassette
• Publisher: Sound Ideas; Abridged edition (January 1, 1999)
• Language: English
• ISBN-10: 0671043234
• ISBN-13: 978-0671043230
• Product Dimensions: 6.8 x 4.2 x 0.8 inches
• Shipping Weight: 3.2 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #7,999,156 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars a real gem!...many valuable expert tips for readers from this book!, February 23, 2007

By 

Lee Say Keng "KNOWLEDGE ADVENTURER/TECHNOLOGY... (Ho Chi Minh City/Singapore) - See all my reviews
(REAL NAME)   

This review is from: How to Profit from Today's Rapid Changes (Audio Cassette)

Winning the Innovation Game
by Robert Tucker & Denis Waitley

How to Profit from Today's Rapid Changes
by Robert Tucker

Innovative Secrets of Success
by Robert Tucker & Denis Waitley

During the late eighties/early nineties, while pursuing my personal interests in understanding 'entrepreneurial opportunity search & recognition' skills, I came across three wonderful books. Two were entitled, 'Opportunities: A Handbook for Opportunity Search' by Edward de Bono, & 'The Innovation Formula' by Michel Robert.

The remaining third book was 'Winning the Innovation Game' by Robert Tucker & Denis Waitley. During the period, both authors were well-known thought leaders, with the former in 'innovation circles' & the latter in 'peak performance.'

'Winning the Innovation Game' captured the pioneering work of the principal author, who had interviewed more than fifty successful & innovative executives, entrepreneurs & financiers during

the eighties. Their 'innovative secrets of success' were sprinkled generously throughout the book, arranged with the following layout of chapters:

- The Innovator Defined;
- Winning Strategy;
- Innovation Self-Inventory;
- Becoming Your Own Trend Spotter;
- Improving Quality of Your Thinking;
- Proven Strategies for Working with Ideas;
- Tapping the Power of Your Informed Intuition;
- Finding Innovative Opportunities of Your Own;
- Discovering Your Breakthrough Idea;
- Building Your Breakthrough Idea;
- Elements of Risk Taking;
- Building Your Team;
- Staying on the Game;

I reckon the most exciting & valuable aspects of the author's interview results in the book were the following revelations:

- how to spot changes & trends before your competitors do;
- how to analyze trends & format strategies to profit from them;
- how to develop your own "future scan system" to keep you from missing out on important developments;
- how to distinguish between passing fads & the kind of changes that will reshape the marketplace;

I have also enjoyed exploring the self-questioning checklist in one of the chapters, which I would like to reproduce as follows:

- what do I really enjoy doing that I'd like to do more of?
- where's the niche that hasn't been developed?
- how can I position myself in a way that is different?
- how can I make a living from doing what to one is fun, challenging & never boring?
- what might my customer group want if it were available?
- what can I offer they (the competitors) aren't offering?
- what would make this process or procedure more convenient?
- where is the market inefficiency?
- what's next for me, inc?
- What would people pay for that isn't available yet?
- how can I do this less expensively?
- how can I add value to the service or product I now produce?

The other titles I have listed above are basically abridged audio versions of the book.

'How to Profit from Today's Rapid Changes' was published in March 1988 by Simon & Schuster, while the other was published in March 1989 by Nightingale-Conant. I believe the audio versions are still available for download from online stores like audible &/or or learnoutloud websites.

Although many of the stuff in the three titles were produced prior to the internet era, most of the strategies revealed in the book were pretty generic & could be applicable in today's context.

In comparison with 'Opportunities' & 'The Innovation Formula' which are more intellectually intense, content-wise, (& which are also written by more established authors), this book has a slight dose of a broad brush. Nevertheless, there are still many valuable expert tips for readers from this book.

Like I have often said in my many reviews, good books on 'entrepreneurial opportunity search & recognition' skills are rare. 'Winning the Innovation Game' is therefore a real gem.

[I recommend readers to read also Robert Tucker's 'Driving Growth through Innovation' & Denis Waitley's 'Empires of the Mind: Lessons to Lead & Succeed in a Knowledge-based World.']