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Why ezines are easier and cheaper than print newsletters
Where to find compelling content
Examples of award-winning ezines
How to build your all-important list
Fun ways to keep readers coming back
Places to advertise your ezine for free
Clever ways to soft-pedal your products
Tips to help you sell, sell, sell
If you haven’t heard by now that electronic newsletters are one of the most profitable ways to sell your products and services, you’re probably still banging away on an old Underwood typewriter.
More commonly known as ezines (pronounced é-zeens), they let you offer helpful advice, position yourself as an expert, market to a global audience, communicate easily with thousands of people as often as you wish, and promote what you’re selling. All that without expensive postage or printing costs, an advertising budget, keeping track of subscription renewals, or other tasks associated with print newsletters.
The reason ezines can be so profitable is relatively simple to understand. You supply compelling, helpful content on a particular topic to anyone who wants to subscribe for free. In return, you have the right to pitch your products and services, or things you can sell for other people on commission. If your readers love your ezine, some of them will buy your products and eventually turn into lifetime customers. The bigger your subscription list, the more you sell. You can build your subscriber base far quicker than you can with a paid-subscription print newsletter simply because you have no or little distribution costs, no printing costs, and you can market to the entire world using the Internet.
Here’s a handy guide on how to incorporate ezines into your own PR campaign, or those of your clients.
