How to Really Start Your Own Business [Paperback]

David E. Gumpert (Author)

Book Description

Publication Date: April 1, 2003 | ISBN-10: 0970118163 | ISBN-13: 978-0970118165 | Edition: 4 Sub

For the estimated 16 million Americans attempting to start businesses, this book serves as an essential launching pad by leading them step-by-step through the start-up process. Addressed are issues such as generating viable launch ideas, locating sources of financing, attracting the best employees on a start-up budget, and improving chances for meeting cash flow projections. Founders of such successful companies as Crate & Barrel, Pizza Hut, and Celestial Seasonings offer real-life guidance and encourage continual assessment of one's readiness to start a business. Included are engaging exercises at the end of each chapter for determining one's preparedness for moving to the next chapter and, thus, the next level of entrepreneurship. Rather than get-rich-quick strategies, these steps result in a well-reasoned and practical approach to business start-ups and emphasize that launching a business is challenging work that requires careful self-examination, commitment, and close attention to details.

Editorial Reviews

Review

"Gumpert's how-to book is simply the best. No would-be entrepreneur should launch a business before reading this book." --William D. Bygrave, professor of entrepreneurship, Babson College

About the Author

David E. Gumpert is the author of How to Really Create a Successful Business Plan and the coauthor of Business Plans That Win $$$. He is the former small business editor of Harvard Business Review and an entrepreneur whose Internet direct marketing company was acquired by a publicly held company in 1999. He lives in Needham, Massachusetts.

Product Details

• Paperback: 238 pages
• Publisher: Lauson Publishing Co.; 4 Sub edition (April 1, 2003)
• Language: English
• ISBN-10: 0970118163
• ISBN-13: 978-0970118165
• Product Dimensions: 9 x 7.3 x 0.3 inches
• Shipping Weight: 13.6 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #764,731 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

18 of 25 people found the following review helpful:

5.0 out of 5 stars Essential to Entrepreneurs, August 26, 2003

By 

vladimir petrov (Aurora, CO United States) - See all my reviews
(REAL NAME)   

This review is from: How to Really Start Your Own Business (Paperback)

This book breaks it all down in small chapters and sections. What helps is that they have succesfull entrepreneurs give you advice as well. The chapters and sections are short and easy to understand.This book basically tells you everything you need to know about starting your own business.