How to Get Rich Selling Cars to Women [Hardcover]

Rebecca Maddox (Author), Marti Smye (Author), Denise Ciencin (Author), Scott Ciencin (Author)

Book Description

Publication Date: February 28, 2003

What’s new under the sun when it comes to selling cars? The answer—lots! In this newest addition to Rebecca Maddox and Marti Smye’s series on selling to women, the automotive sales professional will find no-nonsense, apply-the-next-day tips and tools for selling cars to women. Maddox and Smye deliver well-researched, new data on the women’s market. For those thinking, "So what?" think again. Did you know that 75% of women recently surveyed who were in the market for a car or truck (nationwide) said they would bring a man along to get a better deal? Yet it's women, not men, who are purchasing 65% of all new cars, 53% of used cars, and influencing 95% of all auto purchases. The savvy sales pro doesn't need the rest spelled out—change a woman's perceptions and you win her over. Win her over and you win her business--and her network's, too. This book explains it all, and is a must-read for anyone who wants the facts and the how-to’s for tapping into the lucrative, economically powerful yet grossly under-served, women’s market. Step up and claim your share!

Editorial Reviews

Review

Don't let the title mislead you. This is a book all automotive sales consultants should read. -- Tom Carpenter, President, Saturn of Columbus

Every salesperson in every dealership will benefit from following the guidelines recommended..in How to get rich... -- Aaron Masterton, Vice President and General Manager, Dennis Autopoint

About the Author

Rebecca Maddox, M.B.A., C.P.A., is a founding member of MaddoxSmye, LLC, a consulting firm with a blue chip roster of client companies that delivers strategies on how to sell to the women's market. Her firm has conducted seminars to over 500 car dealerships nationwide with virtually every car brand/manufacturer.

Ms. Maddox had a successful 20-year career in Corporate America, holding executive positions as Senior Vice President of Marketing and Sales with Capital Holding, Citigroup, and Comp-U-Card of America. The best-selling author of Inc. Your Dreams, Ms. Maddox is a much sought after speaker for conventions and major media outlets including CNBC, CNN, The Wall Street Journal, The New York Times, and Business Week.

Ms. Maddox has an M.B.A. in Marketing and Finance from Columbia University, a B.A. from Pennsylvania State University, and a C.P.A. designation from the state of New York. When she is not traveling to dealerships, she resides in Naples, Florida.

Marti Smye, Ph.D., is also a founding member of MaddoxSmye, LLC. A recognized thought leader in managing change, Ms. Smye's accomplishments include founding the largest change management consulting company in Canada, whose clientele included Fortune 500 companies. She currently leads the Coaching and Executive De-velopment Division for Korn/Ferry Internat-ional, the largest executive search firm in the world.

Dr. Smye has written several books on change and career management, and has been seen, heard, and read in countless television, radio, and print interviews including NBC's Today show. Dr. Smye completed the Harvard Business School's Owners, Presidents, and Managers program and received her M.Ed. and Ph.D. from the University of Toronto.

Also contributing to this book’s crackling mystery and powerful how-tos is the husband-and-wife writing team of New York Times best-selling author Scott Ciencin and Denise Ciencin, M.A.

Product Details

• Hardcover: 222 pages
• Publisher: MaddoxSmye. LLC (February 28, 2003)
• Language: English
• ISBN-10: 0972763708
• ISBN-13: 978-0972763707
• Product Dimensions: 8.6 x 5.6 x 1 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 2.9 out of 5 stars  See all reviews (14 customer reviews)
• Amazon Best Sellers Rank: #1,904,832 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 7 people found the following review helpful:

5.0 out of 5 stars Not a place for trash, September 21, 2005

By 

Patrick Davis Associates "Patrick W Davis" (USA) - See all my reviews
(REAL NAME)   

This review is from: How to Get Rich Selling Cars to Women (Hardcover)

My name is Patrick Davis I have written two books on the same subject and have been in the car business for nearly 19 years. In my opinion this is a good book. One of my books has been available on Amazon since 2000. A friend of mine recently called to my attention the reviews that are being posted for books that share a subject category with mine. I am very disappointed that Amazon would allow people to write such distasteful drivel disguised as "reviews" with such titles as "Two Fatties what do they know about cars, trucks maybe?" or "Not Worth the Read, What do Two Old Ladies Know About Selling Cars??, or " Pritch "Pritch"
Get a real job and stop writing these waste of time books", or how about "This Book is a BAD read--I mean really bad, STUPID DUMB POORLY WRITTEN, This book stinks bad ! ! !" Opinions (reviews) are like eyeballs, and elbows everybody has got them. However, when it comes to reviewing sales training books I have more authority than most, and I think this is a good book if your intention is to sell cars to women. Selling cars to women is a smaller niche than I write about. I train salespeople to sell to both genders. However, many principles are the same. It looks to me like another author is using the review section. Most of what I see is what you might expect of bullies on a play ground. I am very disappointed when I see this side of people. I am more disappointed that a company like Amazon would allow this trash to be published under the disguised as "reviews".

2 of 2 people found the following review helpful:

4.0 out of 5 stars Finally, a book on selling, May 27, 2004

By A Customer

This review is from: How to Get Rich Selling Cars to Women (Hardcover)

I liked this book because, it directed me how to actually sell. So many books address how to market to women, but I found the tips here insightful and a real assist in selling more to my women customers.

4 of 5 people found the following review helpful:

5.0 out of 5 stars It's about time!!, April 9, 2003

By 

Marti Barletta "author, Marketing to Women &... (Winnetka, IL United States) - See all my reviews

Amazon Verified Purchase

This review is from: How to Get Rich Selling Cars to Women (Hardcover)

People in the car business need this book - they REALLY need this book. Research shows that women buy 65% of all new cars, and handle 65% of all automotive service calls. Yet, with all the variations there are in women's income, age, family status or preference, there's one thing that most women can agree on: car dealerships don't have Clue One about how to sell to women. Car salesmen (92% of dealership salespeople are men) need help understanding that women in the car market research, shop and buy differently - and that's what this book is designed to give them.

Based on comprehensive industry experience, Rebecca Maddox and Marti Smye have created a truly engaging and highly usable "how to" handbook that lays out EXACTLY how a salesperson can dramatically boost his effectiveness in closing sales with women buyers. Insights are illustrated cleanly and clearly within the parable of a Sherlock Holmes mystery story. And each chapter closes with a concise and articulate summary of the important observations and the key do's and don'ts of each stage of the sales process.

The business opportunity is enormous for people who practice these principles - both men and women, whether selling cars, computers or consumer electronics. As a specialist in the field myself (my book, Marketing to Women, was released in January 2003), I can tell you the insights in this book are essential, the recommendations are simple and effective - and the application of these principles will certainly and substantially improve sales. The automotive world has been waiting for this book - Run out, buy it and read it before the next woman walks into your showroom!