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How to Say It: Business to Business Selling: Power Words and Strategies from the World's Top Sales Experts [Paperback]

Geoffrey James
4.6 out of 5 stars  See all reviews (11 customer reviews)

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Book Description

December 6, 2011 How to Say It...

There are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. They know as well as anyone that selling to other businesses is not the same as selling to consumers. Businesses have different budgets, needs, demands, and expectations from those of general consumers. That means an entirely different skill set is required of business to business sales reps.

How to Say It: Business to Business Selling is the only book of its kind that caters exclusively to business to business sales professionals. Its short chapters provide tips and strategies tailored especially for the unique business to business selling process. You'll learn how to:

Motivate Yourself to Sell
Craft an Elevator Pitch
Find Hot Sales Leads
Make a Cold Call
Use Voicemail to Sell
Give a Sales Presentation
Write a Sales Proposal
Give a Product Demo
Negotiate the Best Deal
Close a Sale
Create a Powerful Sales Process
Sell to Top Executives
Build Sales Partnerships
Get a Customer Referral
Accelerate Your Sales Cycle

With How to Say It: Business to Business Selling you can sell business to business like a seasoned pro.


Frequently Bought Together

How to Say It: Business to Business Selling: Power Words and Strategies from the World's Top Sales Experts + Selling to Big Companies
Price for both: $26.92

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  • Selling to Big Companies $11.75


Editorial Reviews

About the Author

Geoffrey James is the primary sales training writer for Selling Power magazine, and since 2007, he has authored Sales Machine on CBS Interactive's BNET website, a sales-oriented blog that has won prestigious awards from the Society of American Business Editors and Writers and the American Society of Business Publication Editors.

Product Details

  • Paperback: 208 pages
  • Publisher: Prentice Hall Press; Original edition (December 6, 2011)
  • Language: English
  • ISBN-10: 0735204586
  • ISBN-13: 978-0735204584
  • Product Dimensions: 7.4 x 0.5 x 9.1 inches
  • Shipping Weight: 11.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #29,837 in Books (See Top 100 in Books)

More About the Author

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Customer Reviews

4.6 out of 5 stars
(11)
4.6 out of 5 stars
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It is extremely clear, concise and well written. Reg Nordman  |  7 reviewers made a similar statement
I would recommend it to both seasoned sales pro's and people new to sales. Julia  |  5 reviewers made a similar statement
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Excellent! January 27, 2012
Format:Paperback|Amazon Verified Purchase
This is a great book. Very honest and full of practical information. I've been selling for 20+ years, and found this to be a welcome change of pace. Gets to attitude, sales process, personal motivation, and other critical topics written in easy to read style. Like having a sales coach sitting next to you.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Words make all the difference . . . . November 22, 2012
Format:Kindle Edition|Amazon Verified Purchase
We may be great, our company may be, our product and service may be ... but in the beginning, when we sales people are trying to persuade people to talk with us and try us, we have nothing except . . . . . words.

Geoffrey does a brilliant job of explaining the structure of word building and then sharing excellent examples along the way. It is a very logical approach to building an arsenal of great words along with the reasons and rational as to why.
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2 of 2 people found the following review helpful
5.0 out of 5 stars An opportunity not to be missed February 15, 2012
Format:Paperback|Amazon Verified Purchase
A must read and required reading for all sales professionals.

Every day we are selling, whether it be to look for the next job or improve our careers.

How to say it: Business to Business Selling offers valuable advice for all levels of Sales.

Geoffrey James cuts through the mystery of the sales process with a clear message of understanding that can be applied in all areas of business.

There is no better recommendation for selling today than Business to Business Selling.
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Most Recent Customer Reviews
1.0 out of 5 stars How to say it-business to business selling
Pretty much should of been business to business sales 101. Did not gain any knowledge or value.....

I am always trying to be self motivating, could not find anything... Read more
Published 6 months ago by Lizzie
5.0 out of 5 stars How to Say It: Business to Business Selling: Power Words and...
I have written several new cold call scripts with the help of this book. I especially like the tip to drop the business jargon and make clear descriptions of what is being... Read more
Published 8 months ago by Vicki Dee
5.0 out of 5 stars Geoffrey James: Best Writer in B2B Sales!
Salespeople learn differently from the rest of us. They don't want fluff, B.S., or yet another book that describes what worked for some author when they sold fax machines to... Read more
Published 11 months ago by Dave Stein (CEO of ES Research Group, Inc.)
5.0 out of 5 stars Great Resource for BTB Sales Pros
I admit to being a fan of James, having first read his blogs on BNET a few years ago. Those blogs were entertaining and informative. Read more
Published 15 months ago by DataDoctor
5.0 out of 5 stars Buy, read and review - everyone in Sales
This is a desktop book that every salesman and sales manager needs to have. It is extremely clear, concise and well written. Each chapter is a treasure trove of useful nuggets. Read more
Published 16 months ago by Reg Nordman
5.0 out of 5 stars Very user friendly advice
Having come from a service background and asked to step into a sales managers role, I spent a long time reading many different books on the subject in order to increase my... Read more
Published 16 months ago by Julia
5.0 out of 5 stars The Sales Machine: solid, usable, non-fluffy sales advice
When Geoffrey was writing Sales Machine, it was one of only 3 blogs of which I read every post. When I saw that he was writing a book, I bought it pre-sale... Read more
Published 17 months ago by Kyle Porter
5.0 out of 5 stars Spot On!
I could hardly wait for this book to become available as I had been a fan of Geoffrey James' Sales Machine blog for about a year and I knew from the blog articles that this would... Read more
Published 17 months ago by Just the facts, Maam
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