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How to Say It to Sell It: Key Words, Phrases, and Strategies to Build Relationships, Boost Revenue, and Beat the Competition Paperback – January 2, 2008
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?I?ve spent my life in sales, and I can tell you, everyone can learn something new from Sue. Practical, useful, and adaptable advice?a must-read for anyone who values communication with customers.?
? Harvey Mackay, nationally syndicated columnist and author of the "New York Times" #1 bestseller "Swim with the Sharks without Being Eaten Alive."
?Sue Hershkowitz-Coore is the master teacher of high impact communication techniques. But don?t be misled. This isn?t a book just for sales professionals and those that aspire to be. This is a success guide for everyone who realizes that building rapport and persuasive communication are the keys to satisfying careers no matter what the field of specialization. As a strategist, my best advice is to buy it, l
About the Author
Sue Hershkowitz-Coore is an internationally recognized communications expert. Sue is the author of Power Sales Writing and the coauthor of Writing with Influence. She has been designated a Platinum speaker by the 20,500-member organization, Meeting Professionals International.
More About the Author
Quick facts about Sue Hershkowitz-Coore:
*Has spoken before more than a million people across the USA and in seven international venues.
* Earned a fellowship sponsored by the University of California at Berkeley and a Masters degree in Counseling (Arizona State University -- Go Sun Devils!)
* Authored 2 books: Power Sales Writing (McGraw-Hill, now in its SECOND EDITION!) ranked 5 stars on Amazon.com and translated into 3 languages, and How to Say It to Sell It! (Prentice Hall/Penguin books)
*Published Dog Tales for the Heart, contributed to The Best on Success and The Best of Customer Service anthologies
*Elected to 2 terms as a Board member and officer of the National Speakers Association Board of Directors
*Appointed as a founding member of the 24,000 member Meeting Professionals International association's Women's Leadership Initiative Committee
*Served the meetings industry as a member of the Meeting Professionals Advisory Committee and on the Meeting News Advisory Council.
*Co-founded the Arizona Meetings Industry Council, served two terms as president of the *AZ chapter of the National Speakers Association.
*Appointed chair of National Speakers Association's Strategic Initiative Council 2004-05.
*Designated an MPI "Platinum" speaker for 9 consecutive years - since the inception of the honor
*Named "Best in Class - 2010-2012" by Professional Convention Management Association
*Received the NSA's President's Award for Distinguished Service 2006-07
*Lives in Scottsdale, Arizona, with her husband, Bill. Sue's son, Michael, is earning his degree in Fire Science and is the best manager (mom's opinion!) at The Outback Steakhouse.
*Holds two yellow belts in the martial art of Aikido, has run four 1/2 marathons in the past 5 years, is a happy MacBook Pro user, enjoys elite Platinum status with both American and US Airways airlines (her second home is seat 2B), and is a member in good standing of the National Speakers Association and Meeting Professionals International.
Sue's motivational keynotes have contributed to the success of many, many thousands of people. She blends funny personal stories and motivational messages, with universal principles of success and practical proven research. Join her many clients that not only invite her back more than a dozen times each year, but invite her back year after year, after year!
Learn more about scheduling Sue.
Top Customer Reviews
"I love your new book, How To Say It To Sell It" (which you graciously autographed for me when you were here in Wisconsin!). I took your advice from the chapter on voice mails, and recently changed my outgoing voicemail to say that our hotel is now under new management and just completed a $5 million dollar renovation. I've had several people calling with inquiries on business who later told me when I returned their call that they had no idea about our renovation until they heard it in my voicemail. :o)
Thanks so much for the great idea!
Sue Lidstrom, Madison, WI.
We all sell, all the time, and this book provides a roadmap for more successful sales conversations. You'll enjoy the author's enthusiasm for selling and helping others succeed, too.
Pop!: Stand Out in Any Crowd
Most Recent Customer Reviews
Amazing book that covers everything from phone conversations to voicemails to presentations on how to sell. Where has this book been all my life??Published 14 months ago by Mary Huang
Great book very helpful. I am a sales Rep for Chevron and I love it. Several other people on my team have read the book as well. Great read!Published on October 29, 2013 by Heather McDowell