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How to Say It to Sell It: Key Words, Phrases, and Strategies to Build Relationships, Boost Revenue, and Beat the Competition Paperback – January 2, 2008

4.7 out of 5 stars 15 customer reviews

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$13.00 FREE Shipping on orders over $35. Only 17 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

  • How to Say It to Sell It: Key Words, Phrases, and Strategies to Build Relationships, Boost Revenue, and Beat the Competition
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  • Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients
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  • Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
Total price: $37.49
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Editorial Reviews

Review

"This book is both what you say and how you say it! Buy it and study the strategies-your customers will love you, and your competition will hate you." -Jeffrey Gitomer, bestselling author of "The Little Red Book of Selling"
?I?ve spent my life in sales, and I can tell you, everyone can learn something new from Sue. Practical, useful, and adaptable advice?a must-read for anyone who values communication with customers.?
? Harvey Mackay, nationally syndicated columnist and author of the "New York Times" #1 bestseller "Swim with the Sharks without Being Eaten Alive."
?Sue Hershkowitz-Coore is the master teacher of high impact communication techniques. But don?t be misled. This isn?t a book just for sales professionals and those that aspire to be. This is a success guide for everyone who realizes that building rapport and persuasive communication are the keys to satisfying careers no matter what the field of specialization. As a strategist, my best advice is to buy it, l

About the Author

Sue Hershkowitz-Coore is an internationally recognized communications expert. Sue is the author of Power Sales Writing and the coauthor of Writing with Influence. She has been designated a Platinum speaker by the 20,500-member organization, Meeting Professionals International.

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Product Details

  • Paperback: 224 pages
  • Publisher: Prentice Hall Press (January 2, 2008)
  • Language: English
  • ISBN-10: 0735204268
  • ISBN-13: 978-0735204263
  • Product Dimensions: 4.6 x 0.6 x 7.5 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #89,545 in Books (See Top 100 in Books)

More About the Author

Internationally recognized communications expert with multiple degrees and honors from prestigious universities, Sue helps audiences increase their profitability, professionalism and productivity through improved communications. Sue has authored Power Sales Writing (McGraw-Hill) and How to Say It to Sell It! (Prentice Hall/Penguin) and has been quoted in USAToday, CEO Insights and Selling Power. Sue is a past officer and board member of the National Speakers Association, a founding member of Meeting Professionals International's Women's Leadership Initiative, has been designated an MPI "Platinum" speaker for 9 consecutive years and was named "Best in Class - 2010-2012" by the Professional Convention Management Association.

Quick facts about Sue Hershkowitz-Coore:

*Has spoken before more than a million people across the USA and in seven international venues.
* Earned a fellowship sponsored by the University of California at Berkeley and a Masters degree in Counseling (Arizona State University -- Go Sun Devils!)
* Authored 2 books: Power Sales Writing (McGraw-Hill, now in its SECOND EDITION!) ranked 5 stars on Amazon.com and translated into 3 languages, and How to Say It to Sell It! (Prentice Hall/Penguin books)
*Published Dog Tales for the Heart, contributed to The Best on Success and The Best of Customer Service anthologies
*Elected to 2 terms as a Board member and officer of the National Speakers Association Board of Directors
*Appointed as a founding member of the 24,000 member Meeting Professionals International association's Women's Leadership Initiative Committee
*Served the meetings industry as a member of the Meeting Professionals Advisory Committee and on the Meeting News Advisory Council.
*Co-founded the Arizona Meetings Industry Council, served two terms as president of the *AZ chapter of the National Speakers Association.
*Appointed chair of National Speakers Association's Strategic Initiative Council 2004-05.
*Designated an MPI "Platinum" speaker for 9 consecutive years - since the inception of the honor
*Named "Best in Class - 2010-2012" by Professional Convention Management Association
*Received the NSA's President's Award for Distinguished Service 2006-07
*Lives in Scottsdale, Arizona, with her husband, Bill. Sue's son, Michael, is earning his degree in Fire Science and is the best manager (mom's opinion!) at The Outback Steakhouse.
*Holds two yellow belts in the martial art of Aikido, has run four 1/2 marathons in the past 5 years, is a happy MacBook Pro user, enjoys elite Platinum status with both American and US Airways airlines (her second home is seat 2B), and is a member in good standing of the National Speakers Association and Meeting Professionals International.

Sue's motivational keynotes have contributed to the success of many, many thousands of people. She blends funny personal stories and motivational messages, with universal principles of success and practical proven research. Join her many clients that not only invite her back more than a dozen times each year, but invite her back year after year, after year!

Learn more about scheduling Sue.

Customer Reviews

Top Customer Reviews

Format: Paperback
This book makes it 'easier' to make those sales. When I bought it, I was hoping for great scripts. Instead, these phrases made it easy for me to write my own. I'm now building great relationships and making more sales because of how I communicate with my prospects.
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Format: Paperback
How to Say It to Sell It: Key Words, Phrases, and Strategies to Build Relationships, Boost Revenue, andBeat the Competition

"I love your new book, How To Say It To Sell It" (which you graciously autographed for me when you were here in Wisconsin!). I took your advice from the chapter on voice mails, and recently changed my outgoing voicemail to say that our hotel is now under new management and just completed a $5 million dollar renovation. I've had several people calling with inquiries on business who later told me when I returned their call that they had no idea about our renovation until they heard it in my voicemail. :o)

Thanks so much for the great idea!
Sue Lidstrom, Madison, WI.
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Format: Paperback
I carry this book with me everywhere! Truly!
We all sell, all the time, and this book provides a roadmap for more successful sales conversations. You'll enjoy the author's enthusiasm for selling and helping others succeed, too.
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Format: Paperback
The praise that this book received says it all and I agree with Warren Greshes's comments: "Sue supplies you with the perfect words or phrases for every situation: even the ones you'd like to avoid." Warren says that he has been selling for 35 years and profited from this book. I've been selling for 32 years and agree. Great investment!
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Format: Paperback
How timely! Just in time for implementing my business plan this year. This book covers it ALL! It will definitely make an impact on both business and personal relationships. This book is for anyone & everyone...that can talk! What a great gift idea too.
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Format: Paperback Verified Purchase
great bookgreat book great book, great book, great book, great book great book great book, great book, great book, great book great book great book, great book, great book, great bookgreat book great book, great book, great book, great book great book great book, great book, great book, great book great book great book, great book, great book, great bookgreat bookgreat book great bookgreat book great book, great book, great book, great book great book great book, great book, great book, great book great book great book, great book, great book, great bookgreat book great book, great book, great book, great book great book great book, great book, great book, great book great book great book, great book, great book, great bookgreat bookgreat book great book, great book, great book, great book great book great book, great book, great book, great book great book great book, great book, great book, great bookgreat book great book, great book, great book, great book great book great book, great book, great book, great book great book great book, great book, great book, great book
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Format: Paperback
Sue has written an excellent book loaded with practical strategies to boost sales. It's easy to relate to her specific examples about getting and keeping the customer's attention. Her unique, customer-focused approach -- and her real-world ideas to apply it -- are great. Each of the three sections -- communication skills, presentation skills, and email and sales writing -- offer great new ideas for moving the sales process forward.
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Format: Paperback
Kudos to the author for writing such an immediately useful book. Sue doesn't waste time on abstract theories that don't work in the real world. Her book stands out because it focuses on exactly what to say and do to win buy-in for what you have to say and sell. Read it and reap.

Pop!: Stand Out in Any Crowd
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