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How to See : A Guide to Reading Our Man-Made Environment Paperback – 2003

4.2 out of 5 stars 5 customer reviews

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Product Details

  • Paperback: 140 pages
  • Publisher: Design Within Reach (2003)
  • Language: English
  • ISBN-10: 0974491802
  • ISBN-13: 978-0974491806
  • Product Dimensions: 9 x 8.5 x 0.6 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #538,534 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback
George Nelson was not only a creative artistic talent, he was also a commercial genius (just like Picasso was). These two talents provided his secret for success that would reward him throughout his life. This book is an actual reprint from the original edition. It documents in detail how George Nelson thought and designed. The attention is clearly on his biography, this is not a coffee table book filled with an overdose of pictures. A wonderful biography about a designer that was the founding father of American Modern Design. I also suggest to visit the wonderful online archive about George Nelson at WWW.GEORGENELSON.ORG.
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Format: Paperback Verified Purchase
The author helps the reader to see beyond our immediate and obvious environment. This will change your experience and perception of the daily encounters we all have with buildings, furniture, signs, advertising, font styles, shapes, designs, dimension and color. While this may not appeal to everyone I find it fascinating!
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Format: Paperback Verified Purchase
I was expecting some great insights from a design visionary. However, after a few initial essays (which were forgettable) the famed author proceeds to go through a slide-show of his photo collection, matching by common traits. Even THAT would be acceptable if coupled with a designer's perspective on "how to see" those images in such a way that it leads to some greater insight about design or aesthetics. No ... sometimes the observations are quite pedantic.
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Format: Paperback Verified Purchase
Must read for anyone interested in visual design by the most important American designer AND theorist of the 20th century.
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Format: Paperback
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