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21 of 24 people found the following review helpful
5.0 out of 5 stars The founding father of American Modern Design
George Nelson was not only a creative artistic talent, he was also a commercial genius (just like Picasso was). These two talents provided his secret for success that would reward him throughout his life. This book is an actual reprint from the original edition. It documents in detail how George Nelson thought and designed. The attention is clearly on his biography,...
Published on January 14, 2006 by Availar James

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5 of 7 people found the following review helpful
2.0 out of 5 stars Overrated
I was expecting some great insights from a design visionary. However, after a few initial essays (which were forgettable) the famed author proceeds to go through a slide-show of his photo collection, matching by common traits. Even THAT would be acceptable if coupled with a designer's perspective on "how to see" those images in such a way that it leads to some greater...
Published on January 26, 2010 by Robert T. Tabor


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21 of 24 people found the following review helpful
5.0 out of 5 stars The founding father of American Modern Design, January 14, 2006
George Nelson was not only a creative artistic talent, he was also a commercial genius (just like Picasso was). These two talents provided his secret for success that would reward him throughout his life. This book is an actual reprint from the original edition. It documents in detail how George Nelson thought and designed. The attention is clearly on his biography, this is not a coffee table book filled with an overdose of pictures. A wonderful biography about a designer that was the founding father of American Modern Design. I also suggest to visit the wonderful online archive about George Nelson at WWW.GEORGENELSON.ORG.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Open your eyes, March 2, 2013
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The author helps the reader to see beyond our immediate and obvious environment. This will change your experience and perception of the daily encounters we all have with buildings, furniture, signs, advertising, font styles, shapes, designs, dimension and color. While this may not appeal to everyone I find it fascinating!
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5 of 7 people found the following review helpful
2.0 out of 5 stars Overrated, January 26, 2010
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I was expecting some great insights from a design visionary. However, after a few initial essays (which were forgettable) the famed author proceeds to go through a slide-show of his photo collection, matching by common traits. Even THAT would be acceptable if coupled with a designer's perspective on "how to see" those images in such a way that it leads to some greater insight about design or aesthetics. No ... sometimes the observations are quite pedantic.
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5.0 out of 5 stars Five Stars, August 26, 2014
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How to See: A Guide to Reading Our Man-Made Environment
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