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How to Select & Buy an Elite Domain Name Paperback – November 11, 2002


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Product Details

  • Paperback: 48 pages
  • Publisher: EEENI Inc. (November 11, 2002)
  • ISBN-10: 0971930619
  • ISBN-13: 978-0971930612
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #13,271,707 in Books (See Top 100 in Books)

Editorial Reviews

Review

Recommended book. -- DrName.com, December 2002

About the Author

Steve Baba has a Ph.D. in Economics from the University of Maryland at College Park. Steve also has a B.S. in Computer Science and a B.S. in Business. He is the founder and CEO of Seemly.com, which provides consulting services to businesses. Steve can be reached at Seemly.com, where additional domain name information can be found.

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Customer Reviews

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5 of 6 people found the following review helpful By A Customer on January 10, 2003
Format: Paperback
How To Select & Buy an Elite Domain Name was first written as a printable ebook with two pages on each side of an 8.5 by 11 sheet of paper - in case anyone didn't know. Such information and sample chapters are available at their website. I rank this book a 5 star book because the insights/examples provided far outweigh any concerns/problems I found with the book. This book caused me to look at domain names from a different perspective.
The book is segmented into four different sections. They are: Quality Naming Styles, Inferior Naming Styles (to avoid), How to buy from speculators/at auctions/brokers and miscellaneous topics at the end. Each section has approximately 20, one or two page subsections explaining the topic. What it does offer is quick, easy to read "business nuggets" that are a page or so in length.
I loved How To Select & Buy an Elite Domain Name for the following reasons:
1. It flat out states the importance of marketing & branding in choosing a business domain name. A brand or name is in the mind of the prospect. If you can build a powerful name brand, you will have a powerful marketing program. If you can't, then all the advertising, fancy graphics, sales promotion and public relations in the world won't help you achieve your objective.
2. Excellent examples of business/domain naming stupidity/effectiveness are provided. These insights, in my opinion, are quite on the nose, and he brings up good points.
3. He talks about the plethora of websites that are produced each year and the need to be memorable.
4. He discusses how names must get inside a consumer's mind.

5. The book was very easy to read - short, with examples.
I disliked How To Select & Buy an Elite Domain Name for the following reasons:
1.
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3 of 4 people found the following review helpful By A Customer on November 21, 2002
Format: Paperback
I found "How to Select & Buy an Elite Domain Name" a quick read that thoroughly covers selecting, valuing, and purchasing a domain name. The book is short, but it is packed with information and examples. It is well organized and easy to read.
If you are choosing a new domain name for the first time, this book will help you avoid many common mistakes like using numbers and words that sound alike. If the name you want is already registered, this book will help you with strategies to find an alternative and probably better domain name.
The book is definitely worth the price if you are planning on buying a domain name from a cybersquatter or speculator. After reading this book, I was able to confidently and logically negotiate a fair price from a speculator for the domain name I wanted.
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0 of 1 people found the following review helpful By "joe33175" on February 17, 2003
Format: Paperback
The author bought Shrewd.com for his domain consulting firm for $1,400 and tells how to buy elite domain names cheap.
Want a free name? Tells how to choose the best free name.
The book may contain thousands of dollars of consulting advice and increase your sales by thousands, but expensive for a book. Lose one star for price.
This is a marketing/branding book. Not a technical DNS book.
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