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How to Select a Network Marketing Company: Six Keys to Scrutinizing, Comparing, and Selecting a Million Dollar Home-Based Business (Volume 1) Paperback – April 10, 2012
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"I've known Daren for many years even before he began serving on the MLMIA Board of Directors. I always value his opinions and consider him a true leader and professional."
"Daren and I see eye to eye on many issues related to network marketing companies. I recommend every aspiring MLM leader read this book before selecting a company."
"Daren Falter brings several perspectives from different facets of direct sales to bear on his new book. These perspectives offer in-depth insights into one of the most important decisions you'll ever make in direct sales: picking the right MLM company. Anyone considering a direct sales or network marketing opportunity should read this book first."
"How to Select a Network Marketing Company is the best tool available for determining if you are with a good company or for picking the right company. It will save you years of struggle. It's a must read for anyone who still hasn't hit it big in network marketing."
From the Author
First, I'm tired of reading and listening to self-proclaimed network marketing gurus review moneymaking opportunities. These so-called experts generally have strong opinions founded on nothing but their own personal experience, or worse, opinions. Most of these experts have done very little research, and many have little or no background in business or in building a successful long-term network marketing business. I'm committed to telling the truth about how to scrutinize and select a winning network marketing company. I'm committed to taking a closer look at the criteria for selecting the best companies. I'm committed to keeping my sleeves rolled up and staying in the trenches, actively building my next successful MLM while still maintaining total objectivity when reviewing business ideas and opportunities for others. To validate my research and conclusions, I have quoted some of network marketing's most universally respected authorities throughout the book.
Second, I feel that too many people are selecting business opportunities without doing enough of their own research. Most people simply don't have the time or the resources to effectively evaluate and compare many ventures. So they accept and follow the advice of someone not qualified to give it, like a fellow employee or even an inexperienced friend or family member. Or they follow the first charismatic mentor or business coach they meet, without really scrutinizing their backgrounds or character. I decided to do most of the research myself and then provide an objective resource for my readers so you won't have to spend months, or even years, selecting a top home-based business.
"Too many people are selecting business opportunities
without doing enough of their own research"
And finally, I have a passion for helping people succeed in business. This book allows me to share the information that I have gathered over the past decade with others who have the potential to be great in network marketing but are striving to find a good company and system. By following the principles and criteria outlined in this book, I have been able to make excellent, informed choices that have truly paid off for me. Every time I've failed to apply these principles (and believe it or not, sometimes I have failed to follow my own advice) I've failed to select a good business vehicle. Now it's your turn to do your due diligence (or diligently research something on your own). Find out if my strategy for selecting a business opportunity makes sense to you. If it does, jump on board, hold on tight, and prepare for the ride of your life as we explore the secrets to selecting a million-dollar network marketing company.
For the MLM Veterans
The rest of these introductory comments are targeted specifically to those who are not beginners to network marketing, but have been around the block a few times. Are you among the beaten, and the battle scarred? Are you one of those distributors who never really earned a check that reflects your true potential, but you never gave up trying? You may be like I was before I applied the principles in this book. The knowledge I gained in the process of researching and writing this book changed my life. I know it can change yours if you let it.
This book is designed to teach you how to make money in network marketing - a lot of money. It's designed to teach you how to keep that income for a very long time. I make no apologies for its contents. This book was mainly written for those who are choosing network marketing as a career or as a life-long source of substantial residual income. If you're only looking for a few hundred extra dollars every month, just about any network marketing company will do as long as it stays in business. But if you're like me, you probably won't be satisfied until you're creating substantial monthly cash flow. For the big buck, you need the best company. Learn to just say "no" to the good, or even the great, to say "yes" to the best.
Ego vs. Income
The opinions and recommendations I share in these pages are designed to teach you how to become wealthy in network marketing. You can have all the best intentions in the world, but if you don't agree with the information and choose not to do what is recommended, you'll be horribly disadvantaged in your MLM business and you probably will never be successful. But if you want the best chance at achieving massive success, I'd recommend that you get rid of your ego and all of the things you think you know about network marketing, and study every word with an open mind.
Why am I so confident in my content? Two reasons:
1. Most of this is not my material. I didn't dream up the contents of this book and then write it out on paper. Although I feel some portions of it are inspired, it did not come to me in a vision. My recommendations are the result of interviewing dozens and dozens of network marketers who make between $300,000 and $3,000,000 per year in network marketing. This book is an extensive compilation of their recommendations. I don't pretend to be the world's greatest authority on network marketing success; I just have a passion for interviewing people who are proven leaders and top money-earners in this business. In this book, I humbly present to you multi-million dollar advice offered by those highly qualified to give it. And keep in mind that if you disagree with the philosophies in this book, you're not just disagreeing with me. You're disagreeing with most of the top authorities in the network marketing industry.
2. As I learned how to shed my ego and forsake my own crazy ideas, I gained the knowledge and wisdom that I desperately needed from these top authorities in network marketing. I started applying these principles myself, and now I'm among these top earners. I feel I have now earned the right to at least contribute to the commentary. I also stopped reading books written by phony networkers, broke networkers, or network marketers who don't have what it takes to maintain large, successful organizations. Again, I implore you, from this day forward you must only take advice from people who are qualified to give it.
Are You a Career Network Marketer?
If you consider network marketing to be your career of choice and the only occupation you're interested in pursuing for the rest of your life, then we're on the same page, literally, and you qualify to keep reading all of the pages in this book. After all, why wouldn't you want to be a pro networker? If you knew what I knew about the incredible lifestyle, relationships, growth opportunities, travel, and other perks associated with a successful networking career, you'd be just as enthusiastic as I am. However, if you have reservations about starting a network marketing distributorship, I'm afraid that this book may not help you feel any better about participating. It's not designed to. There has been concern expressed by some of my editing staff that this attitude of exclusivity could hurt sales of this book. I'm not concerned. According to the Direct Selling Association, network marketing is a thirty billion dollar per year industry just in the US alone. The industry continues to grow annually unhindered by the rise or decline of the economy. I'm confident that millions of people who have never heard of it before will be turning to network marketing soon. But it's important to gain a belief in network marketing as a viable and honorable business model before this book will have a profound impact on you. For those still wondering if network marketing is for them, try seeking books that will help you build your belief in MLM first. Consider this book a sequel.
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Top Customer Reviews
I've been in Network Marketing since 1961. If I'd had this book I could have avoided many of the pitfalls I've experienced through the years. Now, this book is helping me to help others to avoid similar mistakes. And, I'm patting myself on the back, because last year, before I'd even read this book, I joined the company which is on the top of Daren Falter's list in this 5th Printing. I was lucky, because finally, after all these years, I knew a really good company when I found it. But, even with all my Network Marketing experience, I've still learned a lot from this book which is extremely valuable to my current business. I can't recommend this book highly enough --to anyone just beginning their career, and/or for "old pro's", as well!
As the physical job market is scarce, more people are turning to the internet as a place of employment and finding legit businesses is a test at times. But this book gave me all the right information and got me headed in the right direction. I learned exactly what to look for and more important what to avoid. It is written using straight fore ward words and is easy to understand. The charts and graphs were a huge help in understanding the whole concept and the links were like a lifeline.
We are in charge of our destinies and most of us have to work hard for what we want, this book makes that hard work doable and possible. But you have to be dedicated, serious and ready to pick yourself up if you fail. It is trial and error but with the guidance of this book you have an advantage to lessen error.
Clearly an immense amount of time and research went into this book and I personally want to thank the author for sharing his own experiences and for the sound solid advice. I am feeling empowered to do this and I am actually looking forward to trying the strategies. I recommend this book highly. It will change your life.
Most Recent Customer Reviews
I have spent considerable amount of time researching the Web and reading several books on the subject including fairly good ones. Read morePublished on April 5, 2010 by Mikhail Portnov
What a fantastic source of information on wide variety of what different Network Marketing companies bring to the table. Read morePublished on May 9, 2008 by Timothy P. Plamann
This book is a must read for anyone contemplating becoming a multilevel marketer. The book is well researched and clearly written, for the most part. Read morePublished on December 31, 2007 by A. Rodriguez