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How to Self-Promote without Being a Jerk Kindle Edition

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Length: 95 pages Enhanced Typesetting: Enabled

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Editorial Reviews


Wharton Professor Adam Grant, author of GIVE AND TAKE, says, "Thanks to Bruce Kasanoff's engaging writing and sage advice, this is an enjoyable book that's full of new ideas to put into action immediately."

From the Author

When last I checked, LinkedIn had about 380 million members. I've written more articles on LinkedIn than any of them. Here's the important part: I've read nearly every comment ever made in response to one of my articles.

Do the math, and you'll discover that I have read - and thought about - tens of thousands of comments from talented professionals like you. I've also read comments from college students, retired folks, and just about anyone else you can imagine.

My observations don't come from any "wisdom" on my part; they come from listening to others, and genuinely trying to help others. I pay attention to the challenges that professionals face, and then I seek out solutions.

You can't live by what you can't remember, so I strive to create short, memorable suggestions.

If this sounds good, I hope you'll choose to read my books and articles. If it doesn't, I hope you'll tell me why. I'm always trying to learn.

Product Details

  • File Size: 4042 KB
  • Print Length: 95 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Now Possible (January 24, 2014)
  • Publication Date: January 24, 2014
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00I2F190U
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #151,266 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Bruce Kasanoff is a relentlessly positive writer seeking to inject a bit of humanity back into business. His prolific posts on LinkedIn have earned him an enthusiastic following of over 290,000 professionals. An avid skier and mountain biker, Bruce will cross the street to pet a dog.

Customer Reviews

Most Helpful Customer Reviews

29 of 30 people found the following review helpful By K. Jaccaud on January 27, 2014
Format: Kindle Edition
In the spirit of full disclosure, I've been a follower Bruce's common sense and motivational blogs and LinkedIn entries. As a long time follower, I received an advance review copy. This is fairly standard practice, but I always believe it's useful for prospective buyers to know the context of the reviewer and what brought them to their conclusions.

With that, the first thing I can say is I'm buying a few copies to gift to other people who will benefit by the very conversational, real-speak found in this 97 page book. So it's worth the price of entry a few times over for me.

Next, it's a quick, easy read with bite-sized nuggets of wisdom that challenge the reader to think about themselves through the frame of helping other people. True to Bruce's ego-less and frequent gifts of useful information and advice on his blogs and profiles, this book is congruent with that theme. Help yourself by helping others. It's a simple but profound message and if more of us chose to live that way, we'd all be in a much better place personally, professionally, spiritually.

The "make ONE point" chapter was one I specifically needed to hear. As you may tell from this review, I tend to be verbose and feel like I need to cram every detail into my initial contact. Some people call that "thorough"; but even more call it being a "pain in the ***". His finger wag to the famous "Seven Habits" was not lost on me and his take was a great counter balance to that somewhat aged franchise. Ok, so I'll cut to the quick..

If you're looking to improve your ability to get more business, get a job, or just assert yourself more clearly this year, "How to Self-Promote" should be on your 2014 short list!
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16 of 16 people found the following review helpful By Christina Ksoll on January 27, 2014
Format: Kindle Edition
The first thing I want to say about this book, is that every person graduating college should get a copy of this, along with a diploma. This is not just a guide about self-promotion, it is a lot more. It is a book about how to be successful, with the over-arching theme, that if you are a successful human being, you will be a success in business because those same traits carry over. Then it gives the proper advice about how to "self-promote."

I believe what the book says because I have been living it and subscribe to all its principles. Everything in this book is spot on. It does not say "Be nice and great things will happen." It does tell you the discipline, hard work, mentality and value set that will make you a success in business, with people who are like minded. You will attract what you put out. Bruce tells you what short-cuts to avoid, and that is gold, because you will lose a lot of time, ground and reputation if you take those short-cuts (even if you are well-meaning). The book is pro-active and also a confirmation. It confirms high-road behaviors but you need to know how to harness your values to become successful. Success in business is not "if-then;" it is a strategic series of behaviors, manifesting in actions and habits. He really covers it all. If I had to subtitle it, I would call it "How to be a Mensch and ensure you will have business success from being that way." Of course, that's not a title, but it how I felt reading the book.

For younger folks, it is a great road map. However, this book is also great for people already in the workforce! It will recalibrate you, remind you and refocus you, if you are already working.
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7 of 7 people found the following review helpful By M. Atherley on January 31, 2014
Format: Kindle Edition
I have been following Bruce for some time on LinkedIn through his posts. In full disclosure I was given an advance copy of the book.

I was thrilled to see that he released this book. It is very true to its title. It is a very quick read and unlike many business books, it is very practical in its approach. The book is full of great ideas presented in a clear concise manner. Each section is very short, but full of great practical ideas, based on Bruce's experiences. Unlike many books on self-promotion it does not drone on endlessly with a lot of "positive thought" nonsense that has no practical use in the real world. The book also offers excellent examples of Bruce's points without belaboring the point to fill up pages.

I highly recommend this book for anyone interested in increasing their personal network, their online presence, or better utilize social networking such as LinkedIn.

This is a book that I intend to give to my sales team at the office, and any friend that is in sales or in business for themselves.
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5 of 5 people found the following review helpful By David Wilson on January 31, 2014
Format: Kindle Edition
Ah, self promotion... the fear of most introverts and few extroverts, I being one of "Those" introverts really enjoyed reading this book. It is simple and easy to read, but as other have mentioned, one that you will come back to as a refresher. It easily helps those of us who aren't rabid self-promoters to still be seen.

While not complicated, Bruce sets forth with a single sentence what drives his practice and life and one that interweaves so many different values and business ethics that it produces a web of connections that tie in with each other. The sentence itself proves to touch on so many areas of business and in life that each word has and will continue to be a book on its own - "Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present." - Following these items will help bring about positive recognition.

I will be sharing this book with my children who are in their senior year at high school and a junior in college, as I am a firm believer of the principles that Bruce has provided.
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