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How to Self-Promote without Being a Jerk [Kindle Edition]

Bruce Kasanoff
4.6 out of 5 stars  See all reviews (124 customer reviews)

Kindle Price: $4.95
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  • Length: 95 pages (estimated)
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Book Description

"An entertaining, practical guide to navigating one of the most important challenges of our time. Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately."
-- Adam Grant, Wharton professor and bestselling author of Give and Take

Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world.

The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

Editorial Reviews

About the Author

Bruce Kasanoff is a ghostwriter for entrepreneurs, executives, and social innovators.

He is a LinkedIn Influencer with over 130,000 followers who read his regular columns on that site. Bruce also posts highly visual works on Slideshare, where seven of his posts have been the #1 most popular presentation of the week.

Kasanoff's article "The Best Talent Is Bringing Out Talent in Others" was recognized as the article that mattered most to LinkedIn readers in 2013.

Product Details

  • File Size: 3929 KB
  • Print Length: 95 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Now Possible (January 24, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00I2F190U
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #55,092 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
19 of 20 people found the following review helpful
4.0 out of 5 stars Quick, simple and a useful reminder January 27, 2014
Format:Kindle Edition
In the spirit of full disclosure, I've been a follower Bruce's common sense and motivational blogs and LinkedIn entries. As a long time follower, I received an advance review copy. This is fairly standard practice, but I always believe it's useful for prospective buyers to know the context of the reviewer and what brought them to their conclusions.

With that, the first thing I can say is I'm buying a few copies to gift to other people who will benefit by the very conversational, real-speak found in this 97 page book. So it's worth the price of entry a few times over for me.

Next, it's a quick, easy read with bite-sized nuggets of wisdom that challenge the reader to think about themselves through the frame of helping other people. True to Bruce's ego-less and frequent gifts of useful information and advice on his blogs and profiles, this book is congruent with that theme. Help yourself by helping others. It's a simple but profound message and if more of us chose to live that way, we'd all be in a much better place personally, professionally, spiritually.

The "make ONE point" chapter was one I specifically needed to hear. As you may tell from this review, I tend to be verbose and feel like I need to cram every detail into my initial contact. Some people call that "thorough"; but even more call it being a "pain in the ***". His finger wag to the famous "Seven Habits" was not lost on me and his take was a great counter balance to that somewhat aged franchise. Ok, so I'll cut to the quick..

If you're looking to improve your ability to get more business, get a job, or just assert yourself more clearly this year, "How to Self-Promote" should be on your 2014 short list!
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11 of 11 people found the following review helpful
5.0 out of 5 stars Not Just For Self-Promotion; So Much More January 27, 2014
Format:Kindle Edition
The first thing I want to say about this book, is that every person graduating college should get a copy of this, along with a diploma. This is not just a guide about self-promotion, it is a lot more. It is a book about how to be successful, with the over-arching theme, that if you are a successful human being, you will be a success in business because those same traits carry over. Then it gives the proper advice about how to "self-promote."

I believe what the book says because I have been living it and subscribe to all its principles. Everything in this book is spot on. It does not say "Be nice and great things will happen." It does tell you the discipline, hard work, mentality and value set that will make you a success in business, with people who are like minded. You will attract what you put out. Bruce tells you what short-cuts to avoid, and that is gold, because you will lose a lot of time, ground and reputation if you take those short-cuts (even if you are well-meaning). The book is pro-active and also a confirmation. It confirms high-road behaviors but you need to know how to harness your values to become successful. Success in business is not "if-then;" it is a strategic series of behaviors, manifesting in actions and habits. He really covers it all. If I had to subtitle it, I would call it "How to be a Mensch and ensure you will have business success from being that way." Of course, that's not a title, but it how I felt reading the book.

For younger folks, it is a great road map. However, this book is also great for people already in the workforce! It will recalibrate you, remind you and refocus you, if you are already working.
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6 of 6 people found the following review helpful
5.0 out of 5 stars Great common sense book January 31, 2014
Format:Kindle Edition
I have been following Bruce for some time on LinkedIn through his posts. In full disclosure I was given an advance copy of the book.

I was thrilled to see that he released this book. It is very true to its title. It is a very quick read and unlike many business books, it is very practical in its approach. The book is full of great ideas presented in a clear concise manner. Each section is very short, but full of great practical ideas, based on Bruce's experiences. Unlike many books on self-promotion it does not drone on endlessly with a lot of "positive thought" nonsense that has no practical use in the real world. The book also offers excellent examples of Bruce's points without belaboring the point to fill up pages.

I highly recommend this book for anyone interested in increasing their personal network, their online presence, or better utilize social networking such as LinkedIn.

This is a book that I intend to give to my sales team at the office, and any friend that is in sales or in business for themselves.
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3 of 3 people found the following review helpful
Format:Kindle Edition
Ah, self promotion... the fear of most introverts and few extroverts, I being one of "Those" introverts really enjoyed reading this book. It is simple and easy to read, but as other have mentioned, one that you will come back to as a refresher. It easily helps those of us who aren't rabid self-promoters to still be seen.

While not complicated, Bruce sets forth with a single sentence what drives his practice and life and one that interweaves so many different values and business ethics that it produces a web of connections that tie in with each other. The sentence itself proves to touch on so many areas of business and in life that each word has and will continue to be a book on its own - "Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present." - Following these items will help bring about positive recognition.

I will be sharing this book with my children who are in their senior year at high school and a junior in college, as I am a firm believer of the principles that Bruce has provided.
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Most Recent Customer Reviews
5.0 out of 5 stars this provides a great framework and mindset for how to do it the ...
For anyone who has something to say online, this is a must read. Of course we all want to know how to get more people to read or listen to our work, this provides a great... Read more
Published 6 days ago by Derek R Loudermilk
3.0 out of 5 stars Nice reminder
This short book summarizes what most of us know after a few years of working experience. The interest of the book is that it reminds you basic guidelines inspired by common sense. Read more
Published 10 days ago by Blue Radar
5.0 out of 5 stars Excellent Guidebook
Bruce hits the nail on the head without hitting you over the head with it. There is a lot of obvious information here, however, my big take away from "How To Self-Promote... Read more
Published 1 month ago by Philip Quintas
2.0 out of 5 stars Bad choice
I bought this in spite of a number of unfavorable reviews, thinking, "for the price, what the heck". I wish I hadn't. Read more
Published 1 month ago by Richard H. Wells
1.0 out of 5 stars basic
Pretty basic stuff. I wouldn't spend any money on this book. Get the same advice in the tedious 10 things lists you see all over the net.
Published 2 months ago by Wes Stone
1.0 out of 5 stars One Star
The book doesn't have any information on the title whatsoever.
Published 2 months ago by Craig
5.0 out of 5 stars easily digestible book
If you follow Bruce on LinkedIn, you will be familiar with many of the themes and ideas he puts forth in this short, easily digestible book: Give Away Ideas, Promote Others, The... Read more
Published 2 months ago by John herzig
5.0 out of 5 stars Lots of useful info in a concise book!
Loved how brief and to the point the insight was in the book. I learned volumes in what was a very quick read.
Published 2 months ago by M. Elsberry
5.0 out of 5 stars This quick read gives some excellent points of view to keep in mind...
This quick read gives some excellent points of view to keep in mind when interacting with others as you work to advance your career, business, or just personal relationships. Read more
Published 2 months ago by Charles Hall
5.0 out of 5 stars Thank you for the great information in this book
Simple and straight to the point. Thank you for the great information in this book.
Published 2 months ago by Mrs. Darla A. Batchler
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More About the Author

Bruce Kasanoff is a storyteller who highlights the human side of business. He is a relentlessly positive voice on behalf of givers, those who genuinely care about the needs of others. Kasanoff is a LinkedIn Influencer with a wide audience of followers who appreciate his common sense guidance.

The Chartered Institute of Marketing - the largest organization of marketing professionals in the world - cited Bruce among their inaugural listing of the 50 most influential thinkers in marketing and business today. He likes to think of himself as one of the gentler and more creative Wharton MBAs you are likely to meet.


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