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How to Sell Anything to Anybody Paperback – February 7, 2006

4.2 out of 5 stars 106 customer reviews

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Editorial Reviews

Review

"Joe Girard is the number-one positive thinker, and can help you. I know, for he helped me."

-- Dr. Norman Vincent Peale, author of The Power of Positive Thinking

"Joe Girard is the Michelangelo and Tiger Woods of sales."

-- Harry Beckwith, author of Selling the Invisible

"The world's greatest salesperson offers the world's greatest selling techniques."

-- Chip R. Bell, coauthor of Beep! Beep! Competing in the Age of the Road Runner

"World's Greatest Salesman"

-- The Guinness Book Of World Records

About the Author

Joe Girard is a consummate salesman, public speaker, and the author of How to Sell Yourself, How to Close Every Sale, and Mastering Your Way to the Top. Girard lives with his family in Grosse Pointe Shores, Michigan.
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Product Details

  • Paperback: 192 pages
  • Publisher: Touchstone; Reprint edition (February 7, 2006)
  • Language: English
  • ISBN-10: 0743273966
  • ISBN-13: 978-0743273961
  • Product Dimensions: 5.5 x 0.4 x 8.4 inches
  • Shipping Weight: 0.3 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (106 customer reviews)
  • Amazon Best Sellers Rank: #35,622 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback
This is a man who had a horrible childhood who at age 37 turned his life around when it came down to the sale to mean that he would be able to buy groceries for his starving family. He has a street wise humor and wisdom, mixed with a millionaire's faith in what sells can do for everyone.
Reading this little book helped me take on a saleperson's identity in that he seemed to understand hesitations that I had that had prevented me from closing deals as a self-employed person. Also, his "birddog system," where he teaches you to easily receive referrals from others, even if you have not done business with them.
Read this book no matter how many books you have read on this subject. You will become more confident, creative and wealthy.
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Format: Paperback Verified Purchase
As a business owner that has developed hundreds of websites for more than a decade, I'm always looking for ways to improve sales for my clients and for myself. Over the phone, in person, and online. So this review will be geared more towards how the book applies to making sales in an internet age.

Despite being written in 1977, many ideas in this book are as true today as they were then. Girard's "Law of 250" explains how the treatment of even one customer can have a significant impact on your future sales. Now that business complaints can be aired through Twitter, Facebook, blogs and message boards, the time has never been better to heed Girard's warnings.

The author appropriately suggests that you're more likely to land a sale if you can connect with the prospect in some way, and this is generally true for people calling the sales line on a website. Girard's ideas about frequent mailouts can also be applied to how efficient subscription based emails and newsletters can be.

The book offers insight on the power of referrals, especially when it involves paying a fee for the favor. In 2011, we know from psychological studies how powerful "social proof" is, and how we're more likely to get a sale when someone vouches for a particular product or business. Girard's "birddogging" ideas certainly fit in with affiliate advertising, and promotion through social networking sites.

Chapter 15, titled "Selling the Smell", suggests that the best way to convert a prospect is to sell them on experiences. Based on what we know about writing benefits-based sales copy on websites, his idea certainly holds true.

Girard's suggestions on cold-calling are no longer as effective thanks to "do not call" lists.
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By Blair S. on December 21, 2001
Format: Paperback
First, this book is misnamed. It should be called something like "How to build a great sales business." That being said, it is my only real critisism of the book.
He starts off by giving his own personal history, which is interesting reading, but not really what I am here for. He then goes into selling lessons, and for anyone that has built a sales business (and thinks of their selling as running their own business), he really lays out some good stuff. He talks about how to build a referal network, how to brand yourself in the market place, the importance of taking care of your customers and your coworkers, building and maintaing your contact lists, the importance of high activities and many other lessons.
As I sales manager, I would take out some of his chapters and give them to my sales people to read because I thought they were so good. The chapter on "Don't Join the Club" is worth the purchase price of the book if you are an inside sales person or a manager of them.
Easy read, you will knock it out in a couple hours. Highly recommend.
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Format: Audio Cassette
Read this book if you want to learn the single most important quality for success in sales - HABITS. Girard goes over how he became successful through the employment of good habits. He also shows how others waste opportunities at success. This is an old book, but one that will never lose relavence!
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Format: Paperback
J. Girard lays the business out where it should be: Sales is not for the faint of heart and the only way to truly succeed is to win the customer, close the customer, then pay the customer to send you more customers. His best advice: It is better to sell more product with a smaller commission than sell less and have to max out every deal. Also that every sale is really made to 250 people (even though that is less now because people are less connected). The book was funny because the prices on the cars and services was very oudated in my copy.
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Format: Paperback
I cannot reccomend this book more to you, its one of the best reads of self help, If you want to work on yourself, and be the best that you can be....
this is the author, and the book..........I first read this book in the early 80"s........when someone I knew reccomended it to me, well after reading it and doing some soul searching, and reading some of Joe's other books, I began to excell in sales, and have done so ever since, and I have used these principles, to stay at the top of my game, all these years later.........truly a excellent read.........
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Format: Paperback
This book is about selling cars, not ANYTHING. Also, it's not very good about that. It's extremely outdated; things have changed so much since JG was on top that at some points reading this book is like a history lesson.

Also, the info, with a few exceptions is vague filler. I would have rather paid a buck for a 20 page book, which was all that was needed.

The funny thing is that the title sold me, so I guess he was doing something right there.
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