How to Sell Anything to Anybody [Paperback]

Joe Girard (Author), Stanley H. Brown (Contributor)

Book Description

Publication Date: January 3, 2006

"Salesmen are made, not born. If I did it, you can do it."

-- Joe Girard

In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did.

This bestselling classic has helped millions of readers meet their goals -- and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can:

TURN ONE SALE INTO 250 MORE

CREATE A WINNING GAME PLAN FROM LOSING SALES

KNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER

MOVE PAST THE CUSTOMER'S LAST HURDLE TO CLOSE THE SALE

SELL AT A LOSS AND MAKE A FURTUNE

Editorial Reviews

Review

"Joe Girard is the number-one positive thinker, and can help you. I know, for he helped me."

-- Dr. Norman Vincent Peale, author of The Power of Positive Thinking

"Joe Girard is the Michelangelo and Tiger Woods of sales."

-- Harry Beckwith, author of Selling the Invisible

"The world's greatest salesperson offers the world's greatest selling techniques."

-- Chip R. Bell, coauthor of Beep! Beep! Competing in the Age of the Road Runner

"World's Greatest Salesman"

-- The Guinness Book Of World Records

About the Author

Joe Girard is a consummate salesman, public speaker, and the author of How to Sell Yourself, How to Close Every Sale, and Mastering Your Way to the Top. Girard lives with his family in Grosse Pointe Shores, Michigan.

See all Editorial Reviews

Product Details

• Paperback: 192 pages
• Publisher: Touchstone; First Fireside Edition edition (January 3, 2006)
• Language: English
• ISBN-10: 0743273966
• ISBN-13: 978-0743273961
• Product Dimensions: 8.7 x 5.4 x 0.5 inches
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (39 customer reviews)
• Amazon Best Sellers Rank: #49,445 in Books (See Top 100 in Books)

More About the Author

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Customer Reviews

Most Helpful Customer Reviews

17 of 19 people found the following review helpful:

5.0 out of 5 stars How to Sell Anything to Anybody, December 1, 1999

By 

Richard Quadrini (Albany, New York) - See all my reviews

This review is from: How to Sell Anything to Anybody (Audio Cassette)

Read this book if you want to learn the single most important quality for success in sales - HABITS. Girard goes over how he became successful through the employment of good habits. He also shows how others waste opportunities at success. This is an old book, but one that will never lose relavence!

11 of 12 people found the following review helpful:

5.0 out of 5 stars Sell The Sizzle, June 26, 2001

By 

Carmen Matthews "The Serene Samurai" (San Diego, California) - See all my reviews
(REAL NAME)   

This review is from: How to Sell Anything to Anybody (Paperback)

This is a man who had a horrible childhood who at age 37 turned his life around when it came down to the sale to mean that he would be able to buy groceries for his starving family. He has a street wise humor and wisdom, mixed with a millionaire's faith in what sells can do for everyone.

Reading this little book helped me take on a saleperson's identity in that he seemed to understand hesitations that I had that had prevented me from closing deals as a self-employed person. Also, his "birddog system," where he teaches you to easily receive referrals from others, even if you have not done business with them.

Read this book no matter how many books you have read on this subject. You will become more confident, creative and wealthy.

18 of 22 people found the following review helpful:

4.0 out of 5 stars Fun Guide, December 21, 2001

By 

J. B. Smith "smithjb23" (Raleigh, NC, United States) - See all my reviews
(REAL NAME)   

This review is from: How to Sell Anything to Anybody (Paperback)

First, this book is misnamed. It should be called something like "How to build a great sales business." That being said, it is my only real critisism of the book.

He starts off by giving his own personal history, which is interesting reading, but not really what I am here for. He then goes into selling lessons, and for anyone that has built a sales business (and thinks of their selling as running their own business), he really lays out some good stuff. He talks about how to build a referal network, how to brand yourself in the market place, the importance of taking care of your customers and your coworkers, building and maintaing your contact lists, the importance of high activities and many other lessons.

As I sales manager, I would take out some of his chapters and give them to my sales people to read because I thought they were so good. The chapter on "Don't Join the Club" is worth the purchase price of the book if you are an inside sales person or a manager of them.

Easy read, you will knock it out in a couple hours. Highly recommend.