How to Sell Anything to Anybody [Abridged, Audiobook, Unabridged] [Audio Cassette]

Joe Girard (Author, Reader)

Book Description

Publication Date: November 9, 1990

Joe Girard went from being a failure -- thrown out of high school, fired from over forty jobs, lasting only 97 days in the U.S. Army -- to being named in the Guinness Book of Records as "the world's greatest retail salesman" for 12 consecutive years.

Now he shares the winning techniques that helped him become "the world's greatest retail salesman." In this step-by-step guide, he teaches listeners how to:

read a customer like a book and keep that customer for life

Change people reluctant to buy by selling them the right way

develop priceless information from a two-minute phone call

make word-of-mouth your most successful tool

close a deal and make a friend

One of America's most sought-after speakers, Joe Girard appears before civic groups, religious organizations, and sales conventions of many major corporations, including General Motors, K-Mart, and IBM.

Editorial Reviews

Review

"World's Greatest Salesman"

-- The Guinness Book Of World Records --This text refers to the Kindle Edition edition.

About the Author

Joe Girard was voted the World's Greatest Salesman for twelve years in a row by the Guinness Book of Records. He is the author of a number of books, including How to Close Every Sale, Can't Lose Sales Tips from the World's Greatest Salesman, and How to Sell Anything to Anybody.On this audio he share his tips for selling your most important product -- yourself.

See all Editorial Reviews

Product Details

• Audio Cassette
• Publisher: HarperAudio; Unabridged edition (November 9, 1990)
• Language: English
• ISBN-10: 1559942711
• ISBN-13: 978-1559942713
• Product Dimensions: 7 x 4.4 x 0.8 inches
• Shipping Weight: 2.2 ounces
• Average Customer Review: 4.2 out of 5 stars  See all reviews (39 customer reviews)
• Amazon Best Sellers Rank: #1,501,981 in Books (See Top 100 in Books)
  • #25 in Books > Books on Cassette > Business > Sales
  • #64 in Books > Books on Cassette > Business > General

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Customer Reviews

Most Helpful Customer Reviews

17 of 19 people found the following review helpful:

5.0 out of 5 stars How to Sell Anything to Anybody, December 1, 1999

By 

Richard Quadrini (Albany, New York) - See all my reviews

This review is from: How to Sell Anything to Anybody (Audio Cassette)

Read this book if you want to learn the single most important quality for success in sales - HABITS. Girard goes over how he became successful through the employment of good habits. He also shows how others waste opportunities at success. This is an old book, but one that will never lose relavence!

11 of 12 people found the following review helpful:

5.0 out of 5 stars Sell The Sizzle, June 26, 2001

By 

Carmen Matthews "The Serene Samurai" (San Diego, California) - See all my reviews
(REAL NAME)   

This review is from: How to Sell Anything to Anybody (Paperback)

This is a man who had a horrible childhood who at age 37 turned his life around when it came down to the sale to mean that he would be able to buy groceries for his starving family. He has a street wise humor and wisdom, mixed with a millionaire's faith in what sells can do for everyone.

Reading this little book helped me take on a saleperson's identity in that he seemed to understand hesitations that I had that had prevented me from closing deals as a self-employed person. Also, his "birddog system," where he teaches you to easily receive referrals from others, even if you have not done business with them.

Read this book no matter how many books you have read on this subject. You will become more confident, creative and wealthy.

18 of 22 people found the following review helpful:

4.0 out of 5 stars Fun Guide, December 21, 2001

By 

J. B. Smith "smithjb23" (Raleigh, NC, United States) - See all my reviews
(REAL NAME)   

This review is from: How to Sell Anything to Anybody (Paperback)

First, this book is misnamed. It should be called something like "How to build a great sales business." That being said, it is my only real critisism of the book.

He starts off by giving his own personal history, which is interesting reading, but not really what I am here for. He then goes into selling lessons, and for anyone that has built a sales business (and thinks of their selling as running their own business), he really lays out some good stuff. He talks about how to build a referal network, how to brand yourself in the market place, the importance of taking care of your customers and your coworkers, building and maintaing your contact lists, the importance of high activities and many other lessons.

As I sales manager, I would take out some of his chapters and give them to my sales people to read because I thought they were so good. The chapter on "Don't Join the Club" is worth the purchase price of the book if you are an inside sales person or a manager of them.

Easy read, you will knock it out in a couple hours. Highly recommend.