How to Sell What You Make: The Business of Marketing Crafts, Revised and Updated (How-To Guides) [Paperback]

Paul Gerhards (Author)

Book Description

Series: How-To Guides | Publication Date: January 1, 1996

Updated edition of a best seller. Strategies for selling at shops and shows and advice on pricing, exhibiting, and bookkeeping.

Editorial Reviews

From Library Journal

"With all the emphasis on business and professionalism, the inescapable fact is that crafts is foremost a culture, a life-style, and a legacy," says Gerhards. In this book, however, he focuses more on the business of crafts--how to sell them at crafts fairs, galleries, and trade shows. Over half the book is devoted to the ins and outs of trade shows; as these shows are a very lucrative and often ignored vehicle for marketing and selling crafts, this book is an invaluable source for all artisans. The last section covers the basic paperwork aspects of a small business as well, and four appendixes cover trade show promoters; a calendar of trade shows; publications; and organizations. A succinct, bargain-priced volume.
- Susan C. Awe, Northern Arizona Univ., Flagstaff
Copyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 160 pages
• Publisher: Stackpole Books; Rev Upd edition (January 1, 1996)
• Language: English
• ISBN-10: 0811724360
• ISBN-13: 978-0811724364
• Product Dimensions: 8.1 x 5.5 x 0.5 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,473,521 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

38 of 38 people found the following review helpful:

3.0 out of 5 stars Don't let the title mislead you, December 20, 2002

By 

M. King (Georgia) - See all my reviews

This review is from: How to Sell What You Make (Paperback)

The title of this book suggests that it is directed towards the crafter just starting out, but the wholesale trade shows it focuses on are out of reach for me. I recommend it for anyone interested in mass production for wholesale buyers, but if beginning crafteres are anything like me, shows like this are completely out of reach at this point. I was hoping for a book that would help with the issues I'm dealing with on a day to day baisis - like trying to start my business from scratch with no capital except from pieces I sell here and there; most of which must go into supplies for the next piece I'll sell, business cards, a good camera . . . etc. It's a bit outdated as well, and someone should inform the author that some of us do in fact remember macrame. (like the millions of hemp artists out there)