Of course not. First, you have to understand, it's not your fault. You're struggling because the current model for reaching and converting customers is seriously outdated and no longer works. You must develop new skills in a rapidly changing world if you intend to sell. We're in a new economy full of rapidly changing industries—and new sales rules apply. Customers have up-to-the-minute information access, a global reach, a social-networking mindset, a desire for instant gratification, and expectations of more powerful, high-tech experiences. That means you must understand what consumers demand of you before putting products and services in front of them. You need to pick up the tools that connect you to your market, expand your networks, and create a persuasive message that reaches customers where they live. The rules have changed and only those most adaptable to change will survive.
This approach is necessary for everyone in the sales industry. Whether you're a salesperson, a sales manager, are self-employed, or are part of a sales team, How to Sell When Nobody's Buying is the one-stop resource you need to stand out in the marketplace—starting now. A master persuader, marketer, and sales strategist, Dave Lakhani provides the tools and techniques you need to make a difference in your sales numbers and profits immediately, including:
Tough times present real opportunity for forward- thinking sales teams. Lakhani gives you the tools and understanding you need to gain new confidence, create powerful alliances, find great prospects, and drive your profits to unprecedented levels. Whether your specialization is retail, B-to-B, B-to-C, real estate, services, or your own business, you can use these quick-and-easy lessons to instantly create more sales, find greater success, and tap into the potential that's waiting for you in the new economy.
"This amazing book is a one-man stimulus package . . . and should be required reading in both tough times and boom times. This timely book delivers fresh actionable strategies that show sales pros how to grab their clients attention and how to take massive action to build sales momentum to a fever pitch."
—Rob Northrup, President, Advanced Extrusion Solutions (and Field Sales Pro)
"Using the step-by-step daily system in How to Sell When Nobody's Buying, we generated so many leads in the 'worst possible time' that we had to add two new salespeople. Get this book!"
—Stephanie Frank, President, Success IQ University, www.SuccessIQu.com
"Brilliant! After only two days of using Dave Lakhani's success strategies outlined in this groundbreaking new sales bible, I'm in the process of negotiating monthly training contracts with Disney and AOL! Enough said? Buy this book today!"
—Janine Driver, Body Language Contributor, NBC's Today show President, The Institute of Leadership Innovation
This was one of the best books on sales i ever read.
I am excited by all the new possibilities shared in "How to Sell When Nobody is Buying" and know that this is my only sales book I will refer anyone to.
This is a must read if you consider yourself a sales professional, or you are new in sales, or if you are a business owner.
Imagine...... what would happen if your sales doubled...... or even tripled! Would that change your life? Read morePublished 8 months ago by Tom Bice
This was one of the best books on sales i ever read. I read all the books out there like SPIN Selling, Exceptional Selling, Selling To Win etc... Read morePublished 11 months ago by Darren Mc Nelis
I will not waste words here about something that is so practical.
This is by far the simplest and most practical book about increasing sales even during recession I have ever... Read more
This book is very basic and full of obvious strategies and tactics to reaching people in the digital age. It is disappointing. Save your money.Published 21 months ago by highbar139
I enjoyed this book very much. It is full of great ideas on how to create leads, how to work a room when doing a presentation, how to get your foot in the door etc.. Read morePublished on March 21, 2012 by Andrew Hatch
I bought this book because of the reviews. I don't know what these reviewers sees in this book, but there's nothing in this book worth reading about. Read morePublished on February 6, 2012 by EZKramer
But what do you expect from someone who emphasizes throughout the book how he's such a super-salesman wherever he works? Read morePublished on January 24, 2012 by Brian G. Ruschel
Desperate times call for desperate measures, and, when it comes to selling during an economic downturn, the survival of your firm may depend on taking some radical, assertive... Read morePublished on September 3, 2010 by Rolf Dobelli
This book follows the other sales books I have read. The author describes a system of self promotion using the latest IT tool. Read morePublished on February 6, 2010 by Dbl-Hlx