Most Helpful Customer Reviews
20 of 23 people found the following review helpful:
5.0 out of 5 stars
This book will help you become a sales super hero!, June 3, 2009
This review is from: How To Sell When Nobody's Buying: (And How to Sell Even More When They Are) (Hardcover)
If you have ever seen Dave speak there is only one way to describe his style and that would be intense. This book fits that mold and then some. It is absolutely packed from beginning to end with valuable and useful information that you can actually use no matter your specialty or your profession.
Right now the question in your head should be "Who is still buying and how do I connect with them?"
Many sales books deliver information on sales and theories but then do not explain how to use the idea or implement it in a way that works. This book not only delivers on ideas but sets a strategy on how to make you an obvious expert.
In an age where the effective sales process changes almost weekly you as a sales person must not only be able to provide the basics in sales but also be able to be the chameleon who can adapt to newer strategies like social media or a video presentation.
The chapter on social media is a wealth of information on how to set your stage for success.
The 7 pages on how Dave has staged a drip process is not just entertaining and informative but also sets the stage for your own creativity to make your own process to get noticed by prospective clients.
If you want to be a top producer or are currently one arm yourself with this book and ideas that will help propel you to superstar or beyond.
The topics covered range from motivational, up sells / down sells, how to effectively sell to a group of decision makers, telling stories, asking effective questions and much more.
The interview with Matt Hoover is amazing and inspirational. What I learned from it was most walls or roadblocks for sales are in your head; by preparing right now you will be ahead of those who are lazy and not prepared. The challenge is to implement what you have read so that you can actually make income from it. It comes down to you and the question if you really will implement the ideas or wish that you did?
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8 of 10 people found the following review helpful:
5.0 out of 5 stars
Dave is a One-Man Stimulus Package..., June 5, 2009
This review is from: How To Sell When Nobody's Buying: (And How to Sell Even More When They Are) (Hardcover)
You CAN prosper in a tough economy. But you have to keep at it.
With this sluggish economy, many people are immobilized by fear...
They are more cautious than ever, and they are buying less and less. I hate to tell you this, but everyone is predicting that it is only going to get worse in the short-term.
You can't just be mediocre and expect to keep bringing in sales every month. As things get tougher, you need to work harder just to stay even.
To get ahead in this economic climate, you need fresh, new, proven techniques... like the ones you'll find in HOW TO SELL WHEN NOBODY'S BUYING.
With fewer opportunities, you need to have a method for finding as many of them as possible, and then maxing out your chances of "sales gold" once you identify them...
Dave Lakhani's book is full of ideas that will help sales pros of all stripes to find their Inner Salesman and let him or her loose on the market. It is full of hard-hitting actionable information and should be read (and then acted on) by every sales pro.
If you believe, as I do, that small business entrepreneurs and sales pros are the twin engines of the global economy, then you will want to do your part to our recovery and BUY THIS BOOK.
You will not be sorry.
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7 of 9 people found the following review helpful:
5.0 out of 5 stars
Brings sales into the 21st Century, June 3, 2009
This review is from: How To Sell When Nobody's Buying: (And How to Sell Even More When They Are) (Hardcover)
Wow, I really loved this book! It's not often I find myself unable to put down a book on selling, but this book is that good. Dave Lakhani's How To Sell When Nobody's Buying: (And How to Sell Even More When They Are) is a needed shot in the arm for anyone in the sales profession, especially in the tough economy we are currently experiencing. This book is required reading for those sales professionals who want to be top producers. I can guarantee that if you implemented the advice and recommendations in this book you would dominate your market and sales force - It's as simple as that.
Having been in the sales profession for over 14 years I've attended many sales training events and read a lot of books, but I still found myself learning new things right from the very first page. The book starts out with a quickstart guide that will literally turbocharge your sales career right from the first day you implement it.
Lakhani's style is built on boldness, working smarter and trying harder. This is not simply intellectual read, although there is plenty of theory, this is an action plan that will produce results. I have used some of the techniques he recommends so I know they work. A lot of the other techniques and strategies detailed were "a-ha" moments for me - so simple in application I can't believe I hadn't thought of them before but devastatingly effective. I will be integrating them into my sales framework.
Lakhani goes into depth on leveraging new technologies and social media to network, make sales and increase our effectiveness. This alone was worth the price of the book. If you've ever wondered how to integrate things like Facebook, Linkedin and Twitter into your sales strategy here it is. This book answered a lot of questions I had on how to use these tools to actually put money in my pocket.
In the interest of brevity I'll keep this review short. Buy this book if you want to make more money, be more successful and dominate your sales market.
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