Customer Reviews

How To Sell When Nobody's Buying: (And How to Sell Even More When They Are)

5 star:		(30)
4 star:		(1)
3 star:		(1)
2 star:		(2)
1 star:		(3)

 

 

If you have ever seen Dave speak there is only one way to describe his style and that would be intense. This book fits that mold and then some. It is absolutely packed from beginning to end with valuable and useful information that you can actually use no matter your specialty or your profession.

Right now the question in your head should be "Who is still buying and how do I connect with them?"

Many sales books deliver information on sales and theories but then do not explain how to use the idea or implement it in a way that works. This book not only delivers on ideas but sets a strategy on how to make you an obvious expert.

In an age where the effective sales process changes almost weekly you as a sales person must not only be able to provide the basics in sales but also be able to be the chameleon who can adapt to newer strategies like social media or a video presentation.

The chapter on social media is a wealth of information on how to set your stage for success.

The 7 pages on how Dave has staged a drip process is not just entertaining and informative but also sets the stage for your own creativity to make your own process to get noticed by prospective clients.

If you want to be a top producer or are currently one arm yourself with this book and ideas that will help propel you to superstar or beyond.

The topics covered range from motivational, up sells / down sells, how to effectively sell to a group of decision makers, telling stories, asking effective questions and much more.

The interview with Matt Hoover is amazing and inspirational. What I learned from it was most walls or roadblocks for sales are in your head; by preparing right now you will be ahead of those who are lazy and not prepared. The challenge is to implement what you have read so that you can actually make income from it. It comes down to you and the question if you really will implement the ideas or wish that you did?

You CAN prosper in a tough economy. But you have to keep at it.

With this sluggish economy, many people are immobilized by fear...

They are more cautious than ever, and they are buying less and less. I hate to tell you this, but everyone is predicting that it is only going to get worse in the short-term.

You can't just be mediocre and expect to keep bringing in sales every month. As things get tougher, you need to work harder just to stay even.

To get ahead in this economic climate, you need fresh, new, proven techniques... like the ones you'll find in HOW TO SELL WHEN NOBODY'S BUYING.

With fewer opportunities, you need to have a method for finding as many of them as possible, and then maxing out your chances of "sales gold" once you identify them...

Dave Lakhani's book is full of ideas that will help sales pros of all stripes to find their Inner Salesman and let him or her loose on the market. It is full of hard-hitting actionable information and should be read (and then acted on) by every sales pro.

If you believe, as I do, that small business entrepreneurs and sales pros are the twin engines of the global economy, then you will want to do your part to our recovery and BUY THIS BOOK.

You will not be sorry.

Wow, I really loved this book! It's not often I find myself unable to put down a book on selling, but this book is that good. Dave Lakhani's How To Sell When Nobody's Buying: (And How to Sell Even More When They Are) is a needed shot in the arm for anyone in the sales profession, especially in the tough economy we are currently experiencing. This book is required reading for those sales professionals who want to be top producers. I can guarantee that if you implemented the advice and recommendations in this book you would dominate your market and sales force - It's as simple as that.

Having been in the sales profession for over 14 years I've attended many sales training events and read a lot of books, but I still found myself learning new things right from the very first page. The book starts out with a quickstart guide that will literally turbocharge your sales career right from the first day you implement it.

Lakhani's style is built on boldness, working smarter and trying harder. This is not simply intellectual read, although there is plenty of theory, this is an action plan that will produce results. I have used some of the techniques he recommends so I know they work. A lot of the other techniques and strategies detailed were "a-ha" moments for me - so simple in application I can't believe I hadn't thought of them before but devastatingly effective. I will be integrating them into my sales framework.

Lakhani goes into depth on leveraging new technologies and social media to network, make sales and increase our effectiveness. This alone was worth the price of the book. If you've ever wondered how to integrate things like Facebook, Linkedin and Twitter into your sales strategy here it is. This book answered a lot of questions I had on how to use these tools to actually put money in my pocket.

In the interest of brevity I'll keep this review short. Buy this book if you want to make more money, be more successful and dominate your sales market.

I've read many books on selling, and I have to say, not many of them make me want to read from cover to cover without putting the book down. This book did that. I had to force myself to stop reading when I wanted to just continue on.

What makes this book so different from all the rest I've read, it really brings all of "today's" tools and resources into focus and covers how to use today's resources and tools (such as Social Media, etc) in today's selling.

No matter what you're selling, be it cars, homes, or one dollar widgets, this book will help you overcome all the excuses of today's economy and get your sales numbers out of the basement and back to the top floor.

I especially liked the chapters on "Getting Creative: Opening Old Doors New Ways" using a drip campaign, and "Get Visible: You Have to Be Seen to Sell." These were eye openers for me, and I'm in the business of being seen to sell. Great section on building your own personal brand online, and tips on how to get your personal self to the top of search engines... and how failing to build your own personal online bio is a major mistake a lot of people in the sales business fail to do. These are things most selling technique books I've read, just don't cover. I'm already making changes in my own online business to incorporate some of Dave's tips in this book.

Most books cover century old sales techniques re-hashed. This book does anything BUT that. A MUST READ for anyone in the sales industry! I have two sons in the sales business, and this book will be gifts to both of them!

How to Sell When Nobody's Buying begins like few books do.

With *power.*

Immediately the author presents to you technique after technique all of which have specific instructions and "how to's."

That's the first 20 pages, and they are often clever, creative and innovative approaches at getting someone's business.

The next chapter opens up with what I think is a mistake. The author basically says, "you probably bought this book because you are in a slump." OK, half of a mistake. A lot of people will be in sales slumps, but generally I find that people who read in general are better at what they do, more reliable, more intelligent and I submit that people picked this book up because they are familiar with the author and are ready for *more.*

For example, Fearsome Focus, which is dealt with in the book, is the instructions on how to REALLY get things done. How to REALLY make progress. I like the authors 45/15 rule for focus. If the readers does JUST ONE THING after reading this book it is THIS TECHNIQUE that will pay off the most. It's worth the price of the book and 4 zeroes after that price...

This book is fresh. It is a kick in the butt and it is spot on and filled with tools, strategy and technique.

You can't ask for more than that in a book on selling.

This is one of the best I've read.

Kevin Hogan
Author of The Psychology of Persuasion
and
The Science of Influence

I highly recommend Dave Lakhani's new book, How To Sell When Nobody's Buying.

I have been in business-to-business sales for two decades and I have read a lot of sales experts' articles and books; Dave Lakhani has become one of my favorites. He is always looking for new and creative ways to help you learn to improve yourself and your ability to become a better sales and marketing professionals. This book is just another example.

The book is packed full of great information that you can add to improve your sales game immediately. I loved his Chapter 0. Right from the start of the book, he is laying out rock solid ideas. Chapter 0 lays out a five-day sales plan for your next week. He is constantly pushing you to "Just Do It", don't just read his book, "Do" the things he lays out in his book.

Dave lays out many new ideas and some that I had heard before. However, even the ideas you might have heard before, he adds new little insights that will help you apply the ideas more successfully.

I had the honor of being one of numerous sales and marketing professionals he interviewed for this book. Dave knows that no one person can know it all and he is always searching for new ideas from others. He searched for people who were successfully implementing sales and marketing strategies in these tough economic times and shares these new ideas with the readers.

Dave is a realist, he even states in his Final Thoughts, "I know that not everything I shared in this book will work for everyone... The idea is to take what does work and implement that". Dave is passionate about helping you succeed but reminds you again and again, be different from your competition, take action and implement his ideas.

This is the type book that you will read once and then refer back to it again and again as a guide for new ideas.

Although I am not in the sales profession, I realize that truly everyone is in sales. We have to sell ourselves, our ideas, our projects. "How to Sell When Nobody's Buying" is written for everyone who recognizes the need to sell - be it a tangible product or intangible thought or idea. That means all of us!

I found most interesting that the book doesn't start with theory or background; rather, it starts with a five day plan that lays out steps to increase sales before ever getting into the rest of the material. After laying out the five-day plan, the book becomes a primer for how to sell. "How to Sell When Nobody's Buying" is filled with creative ideas for how to bolster your brand, get in front of decision makers, and connect with others. Interviews with Scott Marker, Todd Carlson, and Dwayne Speagle along with contributed essays from Dr. Rachna Jain, Ray Cronise, Mari Smith, and Craig Ernst add additional tips and motivation. I found the interview with Matt Hooper of "The Biggest Loser" fame to be especially insightful and inspiring.

If you are in sales you should have this book. If you are not in sales, you should have this book (because in reality you have to sell). I found ideas throughout this book that will help in my day to day activities of `selling' my ideas - not only to my boss, but to my reports and colleagues. Chapter 9, while aimed at sales managers is especially valid for ALL managers (and all managers would benefit from reading it). "Don't be a doubter - be an implementer and see what happens" (pg.59) is good advice for all of us. A good place to start is by implementing the advice in this book!

This book follows the other sales books I have read. The author describes a system of self promotion using the latest IT tool. Very good Ideas that can be implemented quickly and for small amount of money. Just keep in mind that even if you have the best system, you must continuosly put that system into motion to achieve results.

Thanks

Desperate times call for desperate measures, and, when it comes to selling during an economic downturn, the survival of your firm may depend on taking some radical, assertive action. Speaker, author and trainer Dave Lakhani contends that old-time sales techniques are no longer appropriate. He recommends alternative, innovative selling approaches, including some gutsy - though perhaps clichéd - ploys. Alas, the book is sometimes banal ("The best time to sell more is when people are buying") and very self-referential, and customers may perceive a few of its sales tactics as overly pushy. Nevertheless, getAbstract finds that Lakhani provides interesting recommendations and numerous valuable web resources for salespeople who want to establish or embellish their personal brands, connect with prospects and operate more efficiently. These pointers make the book a worthwhile addition to any sales professional's library.


Read more about this book in the online summary:
http://www.getabstract.com/summary/12547/how-to-sell-when-nobodys-buying.html

I am not a traditional salesperson. I own my own business and let the economy slump influence my marketing strategies. When Dave Lakhani's book arrived in the mail, I started reading it immediately. I could not put it down; I flagged so many pages with post-its that in a strong wind I worry it may take flight! Whether you are a novice or experienced salesperson, this book will help you with fresh strategies and motivation to succeed. I liked the interview style of writing, where Dave uses different case studies to give real-life examples of his action plan strategies. He got my attention in the first Chapter (zero) the Chapter before Chapter one. If you read no farther than Chapter zero and follow his daily action steps, you will see an increase in sales in just seven days. Read on!

Dave takes you by the hand and gives you tips to increase your sales conversions by changing the way you think about buyers in a tough market. He shows how to incorporate new social media methods to strengthen your unique selling proposition. He also shares some of his persuasive selling techniques gleaned from years of successful business endeavors. This is not "just another business book" this book is full of sage advice from one of America's best sales trainers.

Do not loan this book to a friend--you may never see it again!