How to Sell Your Home in 5 Days: Third Edition (Paperback)

by Bill G. Effros (Author) "People frequently say that pricing a home is the hardest part of selling it..." (more)
Key Phrases: sell your home, initial bidding sheet, three real buyers, Quick Description, Are You Ready, Bottom Feeders (more...)

Editorial Reviews

Product Description
The proof is in the testimonials that have arrived by the thousands: "This is a really great book. It's simple. It's straightforward. We read it. We ran our ad. We got over 100 telephone calls. We sold our home."—John Henke, Boise, ID. "Our real estate broker was green with envy. In 5 days we got 24 bids higher than the highest bid she got us in 11 1/2 years. You're our hero!"—Elizabeth & Tim Hunter, South Berwick, ME. "I had a business opportunity I couldn't take advantage of unless I sold my home immediately. I saw your book in a bookstore and sold my home the next weekend. Thanks!"—Doug Walker, Salt Lake City, UT. "Thanks to your system I sold my home in 5 days at $1.26 million. You saved me $78,000 in real estate commission!"—V., Potomac, MD.

Now in its third edition and timed perfectly to address a challenging real estate market, How to Sell Your Home in 5 Days turns the conventional on its head to present an innovative, practical, and foolproof alternative that makes the market work for you, the seller. Based on the one basic truth of free enterprise—that your home is worth exactly what the highest bidder will pay for it— this step-by-step plan shows exactly how to price your home attractively; make a timetable; write an effective ad; use buyer psychology, price points, and magic numbers to get the best price; and conduct round-robin bidding. It includes new information on the Internet—including a supporting website, www.5-day.com—the most recent testimonials, and updates to every phase of the process, from whether or not to renovate a kitchen before selling to the ins and outs of transferring ownership. Homes sold through the five-day plan sell for an average of 5% more than through conventional sales, plus, the seller doesn't have to pay a broker's fee—making this book among the best deals of the century.

From the Back Cover
Say Good-Bye to Real Estate "Business-As-Usual"

It's time to change the way you think about selling your home. How to Sell Your Home in 5 Days is an innovative alternative that makes the market work for you, whether you're selling a house, a condominium, or a co-op apartment, whether in a seller's market or a buyer's market. Follow the 5-Day Method and take charge of your real estate future—Sell your home in 5 days, Get the best possible price, Save thousands of dollars in broker's fees and commissions, and Spare yourself months—if not years—of costly aggravation, disruption, and disappointment.

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Product Details

• Paperback: 309 pages
• Publisher: Workman Publishing Company; 3rd edition (March 1, 2007)
• Language: English
• ISBN-10: 0761146814
• ISBN-13: 978-0761146810
• Product Dimensions: 8.6 x 8.4 x 1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars See all reviews (18 customer reviews)
• Amazon.com Sales Rank: #43,718 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

12 of 13 people found the following review helpful:

5.0 out of 5 stars Auctioned a home I could sell., May 9, 2007

By	Rags (San Antonio) - See all my reviews

I hehab houses and finished one TOO nice in a run down area. On the market for six months and had tried everything including a Realtor listing! Everyone liked it but we could get no one in that araa that could qualify for a mortgage.
The 5 day auction raised interest, brought in lots more prospects, and we close the sale next week!!!

6 of 7 people found the following review helpful:

5.0 out of 5 stars Worked like a charm, January 18, 2008

By	Larry Colgrove Jr. (Texas) - See all my reviews (REAL NAME)

I bought this book in 2003 and used it to sell a rental house. At the time there were 5 or 6 other homes for sale on the same small street. I sold mine in 5 days while the others languished on the market (because they were over-priced) for months. Definitely recommended reading.

2 of 2 people found the following review helpful:

3.0 out of 5 stars Underprice the home as a strategy?, May 11, 2009

By	Barry Arthur "Barry" (San Diego, CA) - See all my reviews (REAL NAME)

While this book is an easy read and has some good information in it, one of the primary concepts the author, Effros, uses to try to get a home sold is the "auction" effect. Basically, WAY underprice the home and hope that several people realize that the price is very low and everybody bids the price up to a reasonable level.

I have seen this work in strong, hot markets. When you're located in slow market in the country where foreclosures and short sales are ruling the day, this method is a waste of time. I've read several other reviews glorifying how it works, but too many buyers have an expectation that the home should be low and so I don't believe this is a viable strategy for the market.

Again, well written book, I just don't think the material is applicable. I actually recommend How to Sell Your Home in Any Market by Loren Keim. Another strong read but better information.