How to Sell Yourself: Winning Techniques for Selling Yourself...Your Ideas...Your Message [Paperback]

Arch Lustberg (Author)

Book Description

Publication Date: February 2002

How many people do you know who have a knack for connecting with others? Very few of us are born with it. The rest of us need to learn it. This book explains in clear, simple, easy-to-understand, common sense terms the skills you need to develop to get your message across in any speaking situation.

The secret of winning communication is "likeability". Some people call it warmth. Some call it charm or charisma. Whatever name you give it, likeability can be learned. If you know how to use it to communicate effectively, it will improve your chances for success in every aspect of your life.

Arch Lustberg, an acclaimed speaker, teacher and coach has filled this book with practical skills. He demonstrates how you can sell yourself, your ideas and your organization. This book is about how to use your mind, your face, your body, and your voice to win, because in the end likeability wins.

Product Details

• Paperback: 208 pages
• Publisher: Career Press (February 2002)
• Language: English
• ISBN-10: 1564145859
• ISBN-13: 978-1564145857
• Product Dimensions: 8.9 x 6 x 0.5 inches
• Shipping Weight: 9.6 ounces
• Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #908,787 in Books (See Top 100 in Books)

More About the Author

Arch Lustberg is one of America's leading performance coaches, Lustberg's client list is a Who's Who of business leaders, elected officials, association executives, and top professionals in every field. He taught Speech and Drama at The Catholic University of America for ten years, and produced both a Grammy Award-winning record and a Tony-nominated Broadway musical. Prior to founding Arch Lustberg Communications, he directed the United States Chamber of Commerce Communicator Workshops. His specialties include coaching for media interviews; delivering presentations; testifying in court or legislative and regulatory hearings; campaigning for office, a job or a promotion; and anything that involves memorably delivering your message.

Customer Reviews

Most Helpful Customer Reviews

31 of 31 people found the following review helpful:

4.0 out of 5 stars Great primer on the basics, April 21, 2002

By 

Harold McFarland (Florida) - See all my reviews
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This review is from: How to Sell Yourself: Winning Techniques for Selling Yourself...Your Ideas...Your Message (Paperback)

Arch Lustberg's book "Hot to Sell Yourself" is a basic text of the most important factors in selling yourself, your ideas, your products or whatever else you need to sell to others. The guidance is solid and the writing style is easy to read. These are the basic ground rules that everyone should know. With sections that cover selling yourself as a speaker, in the classroom, in the job interview, as a product salesperson or even selling yourself in a confrontation or media interview situation, it covers pretty much all the bases.
There are more detailed books on persuasion and influence and using them to sell yourself, but this is arguably the best introductory text to the basics of selling yourself that I have read. If you are new to selling yourself or the need to present yourself as credible in a classroom, court, or other situation then this is the book that you should start with. Most of the books on persuasion and influence start a level above this one and assume that you already know this stuff. Start here if you are trying to change your image or learning to deal effectively with customers, friends, relatives, co-workers or any other group. Then graduate to one of the influence and persuasion books. Even if you are experienced at selling yourself there is probably something here that can help you. For me that would be the detailed section on facial expressions, something that I have not seen covered so well in any other text. If you need to start with the basics to build a strong foundation or need to review the basics, then pick up a copy of this book. You won't regret it.

6 of 8 people found the following review helpful:

5.0 out of 5 stars A must buy if you need to confidently communicate w/people, December 24, 2004

By 

Kristian Weller (Southern California) - See all my reviews

This review is from: How to Sell Yourself: Winning Techniques for Selling Yourself...Your Ideas...Your Message (Paperback)

Arch gives much detailed advice on clever techniques in delivering your message by selling yourself and dealing with people (especially difficult ones). I bought the book to prepare for a int'l pageant interview, but the book offers much more than that (most people probably bought this book for more business reasons; just goes to show how versatile the information from this book is). I especially liked the part where he teaches you how to deal with the media and their relentless questioning. Other areas he focuses on are job interviews, sales, presentations in the classroom or in front of a large audience, giving testimony, leading meetings, and making negotiations. He demonstrates specific steps to help you become more likeable, appear more competent and confident, and convincing your audience of your message. These are things you can't learn from college or socialization. Overall a very smart book and an easy read filled with goodies! I recommend this book to anyone who wants to become a polished communicator.

5.0 out of 5 stars A Must Read for Public Speaking, December 6, 2011

By 

Bryan Chatman - See all my reviews

This review is from: How to Sell Yourself: Winning Techniques for Selling Yourself...Your Ideas...Your Message (Paperback)

As a person who suffers from public speaking anxiety, and a fan of well trained orators, I grew to really appreciate this book. Arch Lustberg's straight forward approach explains everything about public speaking from how to stand, project, make eye contact and most importantly, be likable.

Being likable is a theme throughout 'How to Sell Yourself'. He explains tendencies of ineffective speakers and how mismanagement of audience perception is much more of a critical mistake than mispronouncing words. While he touches on many of the finer points of public speaking, likability is the strongest theme for me.

His explanation of how George H.W. Bush and Al Gore lost elections due to the fact that they were trying to speak to the nation in a way that was unlike how they related to constituents really caught my attention. Whether or not people can relate to you is more important that projecting yourself as an authority figure. Any public speaker or salesman must own this book.