Customer Reviews

How to Sell Yourself: Winning Techniques for Selling Yourself...Your Ideas...Your Message

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Arch Lustberg's book "Hot to Sell Yourself" is a basic text of the most important factors in selling yourself, your ideas, your products or whatever else you need to sell to others. The guidance is solid and the writing style is easy to read. These are the basic ground rules that everyone should know. With sections that cover selling yourself as a speaker, in the classroom, in the job interview, as a product salesperson or even selling yourself in a confrontation or media interview situation, it covers pretty much all the bases.
There are more detailed books on persuasion and influence and using them to sell yourself, but this is arguably the best introductory text to the basics of selling yourself that I have read. If you are new to selling yourself or the need to present yourself as credible in a classroom, court, or other situation then this is the book that you should start with. Most of the books on persuasion and influence start a level above this one and assume that you already know this stuff. Start here if you are trying to change your image or learning to deal effectively with customers, friends, relatives, co-workers or any other group. Then graduate to one of the influence and persuasion books. Even if you are experienced at selling yourself there is probably something here that can help you. For me that would be the detailed section on facial expressions, something that I have not seen covered so well in any other text. If you need to start with the basics to build a strong foundation or need to review the basics, then pick up a copy of this book. You won't regret it.

Arch gives much detailed advice on clever techniques in delivering your message by selling yourself and dealing with people (especially difficult ones). I bought the book to prepare for a int'l pageant interview, but the book offers much more than that (most people probably bought this book for more business reasons; just goes to show how versatile the information from this book is). I especially liked the part where he teaches you how to deal with the media and their relentless questioning. Other areas he focuses on are job interviews, sales, presentations in the classroom or in front of a large audience, giving testimony, leading meetings, and making negotiations. He demonstrates specific steps to help you become more likeable, appear more competent and confident, and convincing your audience of your message. These are things you can't learn from college or socialization. Overall a very smart book and an easy read filled with goodies! I recommend this book to anyone who wants to become a polished communicator.

As a person who suffers from public speaking anxiety, and a fan of well trained orators, I grew to really appreciate this book. Arch Lustberg's straight forward approach explains everything about public speaking from how to stand, project, make eye contact and most importantly, be likable.

Being likable is a theme throughout 'How to Sell Yourself'. He explains tendencies of ineffective speakers and how mismanagement of audience perception is much more of a critical mistake than mispronouncing words. While he touches on many of the finer points of public speaking, likability is the strongest theme for me.

His explanation of how George H.W. Bush and Al Gore lost elections due to the fact that they were trying to speak to the nation in a way that was unlike how they related to constituents really caught my attention. Whether or not people can relate to you is more important that projecting yourself as an authority figure. Any public speaker or salesman must own this book.

Arch Lustberg's "How to Sell Yourself" is a book that all readers should read. The author does a great job in engaging the readers attention throughout the book. The author uses photo examples to explain several topics that he discuss. Great Book!

Yes!! it did help me a lot, I'm making a comeback to the world of sales, and found this book realy helpfull for me to regain confidence, y jump right to the chapter of selling your self in a job interview, it did help me thats for sure, then I read it the hole book in just a week.

Very easy reading, nice anecdotes, very realistic concepts, and the most, very helpfull. Good concepts that can be applied everyday, everytime.

There is a strong focuse on comunication, and of couse it worth taking the time to read it, again, it did help me.