How Smart Small Businesses Grow: The Five Keys To Marketing [Paperback]

Elaine Schneider (Author)

Book Description

Publication Date: July 25, 2007

How Smart Small Businesses Grow will show you how to generate more business from customers, uncover profitable niche markets and develop products and services that can't be duplicated by the competition. You will also learn how to create the kind of credibility that makes the selling process effortless. Best of all, it usually requires a minimal investment of money.The key is to create a marketing infrastructure. By implementing the five-step formula outlined in this book, you will develop a marketing infrastructure that will also produce a 'fly-wheel' effect in your business.This will enable you to uncover what you can do better than anyone else and develop products and services that solve the limitations of current product offerings. The net result is a set of customers willing to pay a premium for your products and services. If you must drop everything to sell more business every few months or you are so distracted by delivery issues that you are disconnected from customers, these are common signs of a business that does not have a marketing infrastructure. This means selling will get harder and the competition will get smarter. To determine if you need to develop a marketing infrastructure in your business...Take This Test If you answer 'No' to one or more questions, this book will help you.1. Does your lead system generate a consistent set of leads? yes no2. Do you know what your business can do better than anyone else? yes no3. Do you know the key pains of your customers? yes no4. Have you recently created a new product or service that solves the limitations of current offerings? yes no5. Have customers funded any of your products or services? yes no

Editorial Reviews

Review

"Most CEOs I've talked to readily admit they don't know the key business pains of their customers. To their credit, they recognize that it's a problem; however, they don't proactively create a system for talking to customers. I believe there are three key reasons for this: lack of time and resources, fear of what they will find out, and the natural tendency to take customers for granted. Engaging customers is the most elemental requirement of growing a business." From "How Smart Small Businesses Grow: The Five Keys to Marketing" By Elaine Schneider AuthorHouse; 2007 -- The Cincinnati Enquirer, October 10, 2007 Bookshelf

From the Author

My inspiration for this book came from observing the common patterns that keep some companies from growing. The most frequent is that many small business owners don't understand the difference between sales and marketing. They think marketing is about selling and promoting. Without a marketing compass, they don't know how to create things like a consistent lead system or how to develop the kind of credibility that makes the selling process effortless.

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Product Details

• Paperback: 220 pages
• Publisher: AuthorHouse (July 25, 2007)
• Language: English
• ISBN-10: 1434306062
• ISBN-13: 978-1434306067
• Product Dimensions: 9 x 6 x 0.5 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,314,936 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Great Book, Very Useful, January 8, 2008

By 

Midwest Mike - See all my reviews

This review is from: How Smart Small Businesses Grow: The Five Keys To Marketing (Paperback)

I found this book to be very broad, well organized and helpful. I think most marketing books are superficial, and confuse marketing with "PR" or advertising. This book points out that marketing is about communicating with your customers, knowing their needs, and finding a niche that will serve them. It really covers the bases and tells you how to implement a whole strategy, and check in to make sure your strategy is working.

I read the book cover to cover in about a day, so it's no too difficult, just good practical marketing info.