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2 of 2 people found the following review helpful:
5.0 out of 5 stars
Great Book, Very Useful,
This review is from: How Smart Small Businesses Grow: The Five Keys To Marketing (Paperback)
I found this book to be very broad, well organized and helpful. I think most marketing books are superficial, and confuse marketing with "PR" or advertising. This book points out that marketing is about communicating with your customers, knowing their needs, and finding a niche that will serve them. It really covers the bases and tells you how to implement a whole strategy, and check in to make sure your strategy is working.I read the book cover to cover in about a day, so it's no too difficult, just good practical marketing info. |
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How Smart Small Businesses Grow: The Five Keys To Marketing by Elaine Schneider (Paperback - July 25, 2007)
$16.95
In Stock | |
 
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