Now, for the first time ever, John Locke reveals the marketing system he created to sell more than 1,100,000 eBooks in five months! His Credentials: John is the eigth author in the world-and the first self-published author in history-to have sold 1 million eBooks on Kindle! He is the first self-published author to hit #1 on the Amazon/Kindle Best Seller's List, and the first to hit both #1 and #2 at the same time! He is a New York Times best-selling author! He has been featured in the Wall Street Journal and Entertainment Weekly! He has had 4 of the top 10 books on Amazon/Kindle at the same time, including #1 and #2! He has had 7 books in the top 34 and 8 books in the Top 50 at the same time! These numbers are not positions within a category. They are positions that include all Kindle sales including fiction, non-fiction, magazine subscriptions, and game apps! By the middle of March, 2011, it had been calculated that "every 7 seconds, 24 hours a day, a John Locke novel is downloaded somewhere in the world." ...All this was achieved PART TIME, without an agent, publicist, and at virtually no marketing expense!
How I Sold 1 Million eBooks in 5 Months!
and over one million other books are available for Amazon Kindle. Learn more
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Questions from Readers for John Locke
Q
Hi John. Awesome books. I've gotten anyone who will listen to me hooked on your work as well. Can you add me to your list of people you notify when a new book comes out? Thanks!
Bill
asked
Nov 5, 2012
Hi Bill! Thank you for helping me share the word about my books! I don't have your email address, but if you go to www.SavingRachel.com and click on the Contact Me button, I will be thrilled to add you to the list. New book coming out in about a week, so please sign up! All people on my notification list get to buy my books for 99 cents during the first few weeks after publication. Please tell your friends to sign up, too! --Best wishes, always!
John Locke answered
Nov 6, 2012
Customer Reviews
Most Helpful Customer Reviews
865 of 919 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
There is a key piece of advice crucial to his success that he left out of this book: pay readers to leave fake reviews. In an interview with Locke in today's New York Times, he admitted that he paid for 300 reviewers to heap praise on his books, a sleazy promotional technique that seems to have worked for him. Locke admits to buying reviews because "Reviews are the smallest piece of being successful, but it's a lot easier to buy them than cultivating an audience." I have some advice for Locke on a more honest and ethical approach he might want to try: Actually write good books. That's how to build an audience. You do not gain readers, or recognition, by swindling readers into buying your books with fake praise. It's unethical and shows a startling lack of respect for your reader.
828 of 900 people found the following review helpful
By Shevi
Format:Kindle Edition|Amazon Verified Purchase
This book is fine if you're only interested in reading page after page about the author's own success. I was, however, looking for tips on how to be a successful indie publisher, and there are none here you probably couldn't figure out on your own.
Here's what you will find:lots of ads for John Locke's other books, ads that start even before the first page; lots and lots of bragging interspersed with cries of "I'm not bragging!" (the author doth protest too much); lots of talk about why e-publishing is better than traditional publishing; how he spent $25,000 making mistakes (which might be helpful to the few indie publishers who think paid advertising and the like is worth it); lots and lots of promises that he will tell you how he did it (which never goes beyond the obvious) spread over many pages; stuff like "What? I'm giving you a ten thousand dollar idea in a $4.99 eBook, $9.99 paperback? Yup. And I'm including a wealth of other valuable ideas, too" (sounds like an infomercial, doesn't it?); a question and answer session where he asks himself questions like "Where do you get your confidence? How did you know you were going to be successful as an author?" and "How does it feel to have a best selling book?"; a lot about the target audience he writes for and how he interacts with it; an entire chapter about all the things he says you're doing wrong (because who doesn't like an author who assumes his readers are doing everything wrong?); setting goals and how this relates to the time he spent as an insurance salesman (yup, he was an insurance salesman. You can write your own joke here); join Twitter!; develop a brand!; keep writing books!; create a website!; and lots of other things ending with exclamation points!... Read more ›
Here's what you will find:lots of ads for John Locke's other books, ads that start even before the first page; lots and lots of bragging interspersed with cries of "I'm not bragging!" (the author doth protest too much); lots of talk about why e-publishing is better than traditional publishing; how he spent $25,000 making mistakes (which might be helpful to the few indie publishers who think paid advertising and the like is worth it); lots and lots of promises that he will tell you how he did it (which never goes beyond the obvious) spread over many pages; stuff like "What? I'm giving you a ten thousand dollar idea in a $4.99 eBook, $9.99 paperback? Yup. And I'm including a wealth of other valuable ideas, too" (sounds like an infomercial, doesn't it?); a question and answer session where he asks himself questions like "Where do you get your confidence? How did you know you were going to be successful as an author?" and "How does it feel to have a best selling book?"; a lot about the target audience he writes for and how he interacts with it; an entire chapter about all the things he says you're doing wrong (because who doesn't like an author who assumes his readers are doing everything wrong?); setting goals and how this relates to the time he spent as an insurance salesman (yup, he was an insurance salesman. You can write your own joke here); join Twitter!; develop a brand!; keep writing books!; create a website!; and lots of other things ending with exclamation points!... Read more ›
277 of 299 people found the following review helpful
Format:Paperback
From the "The Best Book Reviews Money Can Buy", NY Times, August 26th, 2012:
One thing that made a difference is not mentioned in "How I Sold One Million E-Books." That October, Mr. Locke commissioned Mr. Rutherford to order reviews for him, becoming one of the fledgling service's best customers. "I will start with 50 for $1,000, and if it works and if you feel you have enough readers available, I would be glad to order many more," he wrote in an Oct. 13 e-mail to Mr. Rutherford. "I'm ready to roll."
...
In a phone interview from his office in Louisville, Ky., Mr. Locke confirmed the transaction. "I wouldn't hesitate to buy reviews from people that were honest," he said.
--------
Here's the thing, Mr. Locke: paid reviews that don't disclose that fact are NOT honest. They are fraudulent. And your $0.99 empire is apparently built on a foundation of fraud and deception, something you failed to disclose in this lackluster book filled with obvious social media tips.
One thing that made a difference is not mentioned in "How I Sold One Million E-Books." That October, Mr. Locke commissioned Mr. Rutherford to order reviews for him, becoming one of the fledgling service's best customers. "I will start with 50 for $1,000, and if it works and if you feel you have enough readers available, I would be glad to order many more," he wrote in an Oct. 13 e-mail to Mr. Rutherford. "I'm ready to roll."
...
In a phone interview from his office in Louisville, Ky., Mr. Locke confirmed the transaction. "I wouldn't hesitate to buy reviews from people that were honest," he said.
--------
Here's the thing, Mr. Locke: paid reviews that don't disclose that fact are NOT honest. They are fraudulent. And your $0.99 empire is apparently built on a foundation of fraud and deception, something you failed to disclose in this lackluster book filled with obvious social media tips.
58 of 59 people found the following review helpful
By Romper
Format:Paperback|Amazon Verified Purchase
I was disappointed by this book because it has very little content, what is there is vague, and much of it is self-promoting fluff. I feel duped outta $2.99.
77 of 82 people found the following review helpful
By Thomas Pluck
Format:Kindle Edition|Amazon Verified Purchase
From the "The Best Book Reviews Money Can Buy", NY Times, August 26th, 2012:
One thing that made a difference is not mentioned in "How I Sold One Million E-Books." That October, Mr. Locke commissioned Mr. Rutherford to order reviews for him, becoming one of the fledgling service's best customers. "I will start with 50 for $1,000, and if it works and if you feel you have enough readers available, I would be glad to order many more," he wrote in an Oct. 13 e-mail to Mr. Rutherford. "I'm ready to roll."
...
In a phone interview from his office in Louisville, Ky., Mr. Locke confirmed the transaction. "I wouldn't hesitate to buy reviews from people that were honest," he said.
I bought this book, which goes on about the basics of internet and social media marketing. I applauded Mr Locke for his honest blog posts about his own likes and dislikes- instead of talking about writing and selling books, as many writers are wont to do with their blogs. But he left out how he gamed Amazon's algorithms by buying reviews from a paid review site, which no doubt shot his books up the rankings.
I bought this not expecting to make a million, but to learn tried and true methods for marketing without becoming a bullhorn of self-promotion. Instead, it looks like he took advantage of a system that Amazon has since patched. I should have known when his fiction was 99 cents and this was $5 that I was being played for a sucker.
One thing that made a difference is not mentioned in "How I Sold One Million E-Books." That October, Mr. Locke commissioned Mr. Rutherford to order reviews for him, becoming one of the fledgling service's best customers. "I will start with 50 for $1,000, and if it works and if you feel you have enough readers available, I would be glad to order many more," he wrote in an Oct. 13 e-mail to Mr. Rutherford. "I'm ready to roll."
...
In a phone interview from his office in Louisville, Ky., Mr. Locke confirmed the transaction. "I wouldn't hesitate to buy reviews from people that were honest," he said.
I bought this book, which goes on about the basics of internet and social media marketing. I applauded Mr Locke for his honest blog posts about his own likes and dislikes- instead of talking about writing and selling books, as many writers are wont to do with their blogs. But he left out how he gamed Amazon's algorithms by buying reviews from a paid review site, which no doubt shot his books up the rankings.
I bought this not expecting to make a million, but to learn tried and true methods for marketing without becoming a bullhorn of self-promotion. Instead, it looks like he took advantage of a system that Amazon has since patched. I should have known when his fiction was 99 cents and this was $5 that I was being played for a sucker.
Most Recent Customer Reviews
4.0 out of 5 stars
Biggabucks for books
This is a candid account of John Locke's rise to fame and fortune on the back of a cleverly crafted yet essentially trashy set of novels. Read more
Published 20 hours ago by Claudia Saatchi
1.0 out of 5 stars
I wish I knew I could return an ebook
It's a bizarre bit of self-congratulatory nonsense. I wish I knew that I could return it. At least it doesn't take long to read. Read more
Published 9 days ago by Skeptical Shopper
1.0 out of 5 stars
paid for it, but never received it
I ordered it for my iPad and paid for it, but I never got it.
What can I do? Roswitha Mcintosh
What can I do? Roswitha Mcintosh
Published 11 days ago by Roswitha Mcintosh
5.0 out of 5 stars
Appreciate the sharing of a successful method - and am trying it!!
Well written summation of years of work and writing - The author is very sincere and has had obvious success with the method he teaches and it's certainly well worth the cost of... Read more
Published 13 days ago by Jerine P. Watson
4.0 out of 5 stars
oh, that's how you do it.
This book cleared up the "where the heck do I start?" question that was stopping me from starting. Fun and quick read too.
Published 19 days ago by Gail E Moss
4.0 out of 5 stars
Useful and entertaining
Purchased this book not expecting much. I was pleasantly surprised to find it useful, here and there, and definitely entertaining.
Published 22 days ago by Cgiboi
5.0 out of 5 stars
Great :-Nonsense advise!
I rate this book a five star due to John's teaching ability made it a great read and good advice that gets you past start. Read more
Published 24 days ago by Tim Town
3.0 out of 5 stars
All That Glitters is Not Gold
I picked this book almost as soon as it came out and blogged about it abundantly (my post was read by many aspiring author looking for the marketing Graal) and for a while, it... Read more
Published 24 days ago by Claude Nougat
5.0 out of 5 stars
great!
this was a very helpful book thank you for writing this! I have learned a lot from you in this very honest and very real book.
Published 1 month ago by K.M. Rose
5.0 out of 5 stars
Gives hope to new writers
This book gives a lot of great ideas for new aspiring authors like me who want to make a name for ourselves and possibly make a buck or two in the process. Read more
Published 1 month ago by Myo Myaing
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