Now, for the first time ever, John Locke reveals the marketing system he created to sell more than 1,100,000 eBooks in five months! His Credentials: John is the eigth author in the world-and the first self-published author in history-to have sold 1 million eBooks on Kindle! He is the first self-published author to hit #1 on the Amazon/Kindle Best Seller's List, and the first to hit both #1 and #2 at the same time! He is a New York Times best-selling author! He has been featured in the Wall Street Journal and Entertainment Weekly! He has had 4 of the top 10 books on Amazon/Kindle at the same time, including #1 and #2! He has had 7 books in the top 34 and 8 books in the Top 50 at the same time! These numbers are not positions within a category. They are positions that include all Kindle sales including fiction, non-fiction, magazine subscriptions, and game apps! By the middle of March, 2011, it had been calculated that "every 7 seconds, 24 hours a day, a John Locke novel is downloaded somewhere in the world." ...All this was achieved PART TIME, without an agent, publicist, and at virtually no marketing expense!
How I Sold 1 Million eBooks in 5 Months!
and over one million other books are available for Amazon Kindle. Learn more
| |||||||||||||||
Book Description
Frequently Bought Together
Product Details
Would you like to update product info or give feedback on images? |
More About the Author
Questions from Readers for John Locke
Q
Hi John. Awesome books. I've gotten anyone who will listen to me hooked on your work as well. Can you add me to your list of people you notify when a new book comes out? Thanks!
Bill
asked
Nov 5, 2012
Hi Bill! Thank you for helping me share the word about my books! I don't have your email address, but if you go to www.SavingRachel.com and click on the Contact Me button, I will be thrilled to add you to the list. New book coming out in about a week, so please sign up! All people on my notification list get to buy my books for 99 cents during the first few weeks after publication. Please tell your friends to sign up, too! --Best wishes, always!
John Locke answered
Nov 6, 2012
Customer Reviews
Most Helpful Customer Reviews
841 of 894 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
There is a key piece of advice crucial to his success that he left out of this book: pay readers to leave fake reviews. In an interview with Locke in today's New York Times, he admitted that he paid for 300 reviewers to heap praise on his books, a sleazy promotional technique that seems to have worked for him. Locke admits to buying reviews because "Reviews are the smallest piece of being successful, but it's a lot easier to buy them than cultivating an audience." I have some advice for Locke on a more honest and ethical approach he might want to try: Actually write good books. That's how to build an audience. You do not gain readers, or recognition, by swindling readers into buying your books with fake praise. It's unethical and shows a startling lack of respect for your reader.
817 of 889 people found the following review helpful
By Shevi
Format:Kindle Edition|Amazon Verified Purchase
This book is fine if you're only interested in reading page after page about the author's own success. I was, however, looking for tips on how to be a successful indie publisher, and there are none here you probably couldn't figure out on your own.
Here's what you will find:lots of ads for John Locke's other books, ads that start even before the first page; lots and lots of bragging interspersed with cries of "I'm not bragging!" (the author doth protest too much); lots of talk about why e-publishing is better than traditional publishing; how he spent $25,000 making mistakes (which might be helpful to the few indie publishers who think paid advertising and the like is worth it); lots and lots of promises that he will tell you how he did it (which never goes beyond the obvious) spread over many pages; stuff like "What? I'm giving you a ten thousand dollar idea in a $4.99 eBook, $9.99 paperback? Yup. And I'm including a wealth of other valuable ideas, too" (sounds like an infomercial, doesn't it?); a question and answer session where he asks himself questions like "Where do you get your confidence? How did you know you were going to be successful as an author?" and "How does it feel to have a best selling book?"; a lot about the target audience he writes for and how he interacts with it; an entire chapter about all the things he says you're doing wrong (because who doesn't like an author who assumes his readers are doing everything wrong?); setting goals and how this relates to the time he spent as an insurance salesman (yup, he was an insurance salesman. You can write your own joke here); join Twitter!; develop a brand!; keep writing books!; create a website!; and lots of other things ending with exclamation points!
So don't make the mistake I made, and don't waste your money on this book. Instead, check out J.A. Konrath's blog, A Newbie's Guide to Publishing, and Zoe Winter's hype-free book on the same topic:Smart Self-Publishing: Becoming an Indie Author.
Here's what you will find:lots of ads for John Locke's other books, ads that start even before the first page; lots and lots of bragging interspersed with cries of "I'm not bragging!" (the author doth protest too much); lots of talk about why e-publishing is better than traditional publishing; how he spent $25,000 making mistakes (which might be helpful to the few indie publishers who think paid advertising and the like is worth it); lots and lots of promises that he will tell you how he did it (which never goes beyond the obvious) spread over many pages; stuff like "What? I'm giving you a ten thousand dollar idea in a $4.99 eBook, $9.99 paperback? Yup. And I'm including a wealth of other valuable ideas, too" (sounds like an infomercial, doesn't it?); a question and answer session where he asks himself questions like "Where do you get your confidence? How did you know you were going to be successful as an author?" and "How does it feel to have a best selling book?"; a lot about the target audience he writes for and how he interacts with it; an entire chapter about all the things he says you're doing wrong (because who doesn't like an author who assumes his readers are doing everything wrong?); setting goals and how this relates to the time he spent as an insurance salesman (yup, he was an insurance salesman. You can write your own joke here); join Twitter!; develop a brand!; keep writing books!; create a website!; and lots of other things ending with exclamation points!
So don't make the mistake I made, and don't waste your money on this book. Instead, check out J.A. Konrath's blog, A Newbie's Guide to Publishing, and Zoe Winter's hype-free book on the same topic:Smart Self-Publishing: Becoming an Indie Author.
270 of 291 people found the following review helpful
Format:Paperback
From the "The Best Book Reviews Money Can Buy", NY Times, August 26th, 2012:
One thing that made a difference is not mentioned in "How I Sold One Million E-Books." That October, Mr. Locke commissioned Mr. Rutherford to order reviews for him, becoming one of the fledgling service's best customers. "I will start with 50 for $1,000, and if it works and if you feel you have enough readers available, I would be glad to order many more," he wrote in an Oct. 13 e-mail to Mr. Rutherford. "I'm ready to roll."
...
In a phone interview from his office in Louisville, Ky., Mr. Locke confirmed the transaction. "I wouldn't hesitate to buy reviews from people that were honest," he said.
--------
Here's the thing, Mr. Locke: paid reviews that don't disclose that fact are NOT honest. They are fraudulent. And your $0.99 empire is apparently built on a foundation of fraud and deception, something you failed to disclose in this lackluster book filled with obvious social media tips.
One thing that made a difference is not mentioned in "How I Sold One Million E-Books." That October, Mr. Locke commissioned Mr. Rutherford to order reviews for him, becoming one of the fledgling service's best customers. "I will start with 50 for $1,000, and if it works and if you feel you have enough readers available, I would be glad to order many more," he wrote in an Oct. 13 e-mail to Mr. Rutherford. "I'm ready to roll."
...
In a phone interview from his office in Louisville, Ky., Mr. Locke confirmed the transaction. "I wouldn't hesitate to buy reviews from people that were honest," he said.
--------
Here's the thing, Mr. Locke: paid reviews that don't disclose that fact are NOT honest. They are fraudulent. And your $0.99 empire is apparently built on a foundation of fraud and deception, something you failed to disclose in this lackluster book filled with obvious social media tips.
Most Recent Customer Reviews
5.0 out of 5 stars
great!
this was a very helpful book thank you for writing this! I have learned a lot from you in this very honest and very real book.
Published 4 days ago by K.M. Rose
5.0 out of 5 stars
Gives hope to new writers
This book gives a lot of great ideas for new aspiring authors like me who want to make a name for ourselves and possibly make a buck or two in the process. Read more
Published 4 days ago by Myo Myaing
5.0 out of 5 stars
very informative
I really enjoyed this informative read. I have published an Ebook, Hoodwinked by Brandon Thompson. I feel John's writing style is similar to mine, but what I've been missing is the... Read more
Published 4 days ago by Mr Reader
5.0 out of 5 stars
Good for any writer!
Any writer who has a book out, should read this. Whether you are traditionally published or self-published, most writers have to market themselves and their books. Read more
Published 9 days ago by Tina Foster
5.0 out of 5 stars
An Inspiring story coupled with practical advice
I love this book. John Locke starts out the book by telling his story ... how he released his first book, then hired an expensive PR firm to promote it, and did everything that... Read more
Published 10 days ago by Cynthia Kocialski
3.0 out of 5 stars
Detailed presentation of how Locke sold millions of self published...
Very detailed step by step process of independently marketing self published books. Probably a difficult process to follow. Provides an awareness of use of social media.
Published 10 days ago by John J. Moroney
5.0 out of 5 stars
Great Info
I loved the story. Great information. I recommend others to buy and read, and re-read. Smart ideas and worth the price.
Published 12 days ago by Lady Kay
5.0 out of 5 stars
Target Market Focus
This book was ally terrific in helping me identify my target audience. Mr. Locke applies this to ebooks, but the process was easy to apply to my field of training, workshops and... Read more
Published 14 days ago by Michael Harris
4.0 out of 5 stars
Definately readable!
I loved his clarity and the demonstration of how to connect with readers as "one of us". Thank you John, I will apply what you teach!
Published 16 days ago by Robin Collins
4.0 out of 5 stars
Good advice
Great book if you would like to get some ideas on how to market your book. Not really for you if you are a solid Internet Marketer and know about selling on Amazon already.
Published 25 days ago by Ouajih Azzabi
