How to Start a Business Website: Start Up or Expand Into the Marketplace of the Future (The 21st Century Entrepreneur) [Paperback]

Mike Powers (Author)

Book Description

Publication Date: October 1, 1999

Ride The Profit Wave Of The FutureWith millions of people throughout the world spending time on the Internet, online business is growing by leaps and bounds. Whether you have an established business or just a good idea, now is the time to cash in on this burgeoning market. How to Start a Business Website gives you a step-by-step plan for how to create a presence in this global multimillion dollar marketplace -- and how to do it cheaply and wisely. With insider tips from successful cyber-entrepreneurs, you'll find all the know-how you need to profit from the cyber revolution.

* Find your way around cyberspace

* Learn who's online and what they want to buy

* Create the perfect attention-grabbing website

* Make the most of website marketing

* Find customers through newsletters, chat rooms and special-interest sites

* Get your site "noticed" by search engines

* Conduct online financial transactions

* Provide customer service on the Web

* Use enhancements to meet your growing needs

Get Online -- The Fast Track To Business Success!

Editorial Reviews

About the Author

Jacqueline Powers is a "practical business expert" who has written numerous articles and books on personal finance.She lives in Ithaca, New York.

Product Details

• Paperback: 240 pages
• Publisher: Avon Books (October 1, 1999)
• Language: English
• ISBN-10: 0380797135
• ISBN-13: 978-0380797134
• Product Dimensions: 7.9 x 5.2 x 0.7 inches
• Shipping Weight: 8 ounces
• Average Customer Review: 3.1 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #1,686,376 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

76 of 77 people found the following review helpful:

5.0 out of 5 stars An informative, appealing and user friendly book, January 20, 2000

By 

jennifer a.coleman (Napa, California) - See all my reviews

This review is from: How to Start a Business Website: Start Up or Expand Into the Marketplace of the Future (The 21st Century Entrepreneur) (Paperback)

For those persons who are just "getting their feet wet" in researching how to design a website; this book is ideal. The author's book is presented in lay-term language and will suit those who like to read for condensed, no-nonsense, to the point information. This book provides a through overview of what steps must be taken to design a website. There's basic introduction to how the internet works, in addition to clearly outlined detail of the different choices in equipment and connections that are required to power a website. I really appreciate the format of the book in that it's easy to reference for the busy person. This book has proven a valuable tool for me in that it discusses which questions I need to ask ISP's, webhosts and webdesigners before I make any first and final decision concerning the development of my website. Lastly, the author talks about website marketing and promotion enough to give the reader a sound understanding and some good leads and resources for gathering futher information. This book is a confidence builder for anyone new and confused to website development.

17 of 17 people found the following review helpful:

5.0 out of 5 stars Excellent book for those new to the Web. Highly recommended., April 5, 2000

By 

Alan McCarty (United States) - See all my reviews

This review is from: How to Start a Business Website: Start Up or Expand Into the Marketplace of the Future (The 21st Century Entrepreneur) (Paperback)

This is a great book for small business owners who are thinking about putting their businesses online but don't know much about the Web. It's written for the kind of business person the author profiles in the book--someone who sells compact discs or some other specialty item. The information is clear and concise and presented in a very logical sequence. There are also URLs of small online businesses that you can visit in order to study how they have set up their sites. I highly recommend this book.

9 of 9 people found the following review helpful:

2.0 out of 5 stars Not Really..., August 2, 2001

By 

Beeyl "Beeyl" (Portland, ME USA) - See all my reviews

This review is from: How to Start a Business Website: Start Up or Expand Into the Marketplace of the Future (The 21st Century Entrepreneur) (Paperback)

This book had very little useful information for me, a person who's interested in starting his own, personal website that offers a few items or services commercially. Instead, the book tends to wallow in the pop-psychology of "doing business on the Internet." For instance, the author talks about the anxieties some folks (potential customers) have about making electronic purchases on the web... repeatedly... and ends up using a significant portion of the book to express what could just as effectively have been written in a paragraph or two.