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How to Start a Home-Based Catering Business: *Become the top caterer in your area *Organize menus for parties, corporate events, and weddings *Market ... caterer (Home-Based Business Series) Paperback – January 6, 2010


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How to Start a Home-Based Catering Business: *Become the top caterer in your area *Organize menus for parties, corporate events, and weddings *Market ... caterer (Home-Based Business Series) + Secrets from a Caterer's Kitchen: The Indispensable Guide for Planning a Party + Do It for Less! Parties: Tricks of the Trade from Professional Caterers' Kitchens
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Product Details

  • Series: Home-Based Business Series
  • Paperback: 256 pages
  • Publisher: Globe Pequot Press; Sixth Edition edition (January 6, 2010)
  • Language: English
  • ISBN-10: 076275267X
  • ISBN-13: 978-0762752676
  • Product Dimensions: 9.3 x 7.5 x 0.7 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #401,370 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Everything you need to know to build and run a successful catering business from your home.

Are you passionate about parties? Do you live to cook? Now you can realize your dream of working from home doing something you enjoy. Denise Vivaldo shares her experiences and advice on every aspect of setting up and running a thriving home-based catering business, from estimating your start-up costs and finding clients to outfitting your kitchen and staying profitable. She even offers tips on working green, as well as the latest high-tech help: culinary Web sites, online videos, and computer software designed especially for chefs and caterers.
Whether you want to plan parties, cater corporate events, or specialize in beautiful weddings, How to Start a Home-Based Catering Business can help you experience the satisfaction of building your own home-based business.
It is packed with forms, checklists, and worksheets, including:
Equipment checklists
Sample menu themes
Sample catering contracts
Party budget worksheet
Event planning worksheet

About the Author

Denise Vivaldo is a veteran chef de cuisine with extensive experience teaching and consulting in the hospitality industry. She is the author of How to Start a Home-Based Personal Chef Business (Globe Pequot Press), and the founder of Denise Vivaldo Group, Inc, a firm that offers food styling for photography, TV, and movies.

More About the Author

A seasoned food professional- with over 27 years of experience, Denise Vivaldo has catered more than 10,000 parties and has cooked for such guests as George H.W. Bush, Ronald Reagan, Prince Charles, Bette Midler, Suzanne Somers, Merv Griffin, Cher, Aaron Spelling, Sly Stallone, Arnold Schwarzenegger, and Maria Shriver. She began her culinary training at the Ritz Escoffier and La Varenne in Paris, and then graduated Chef de Cuisine from the California Culinary Academy in San Francisco. Denise spent numerous years as a professor at UCLA's Culinary Program and at her Alma Mater, The California Culinary Academy.

In 1988, Denise founded Food Fanatics, a catering, recipe-development, and food-styling firm based in Los Angeles, California. Since that time, she has catered for such events as the Academy Awards Governor's Ball, Sunset Magazine's Taste of Sunset, and Hollywood wrap parties. She has also styled food for countless local and nationally syndicated television shows such as The Ellen DeGeneres Show, The Tonight Show with Jay Leno, NapaStyle with Michael Chiarello, and Access Hollywood Live with Billy Bush. In 2012, Denise sold the trademark name Food Fanatics. Offering the same services and more, Denise Vivaldo Group, Inc. was launched.

Denise is the author of How to Start a Home-Based Catering Business, which has sold more than 150,000 copies and is in its 6th edition, and How to Start a Home-Based Personal Chef Business. She is also the author of The Food Styling Handbook, Perfect Table Settings, Do It For Less! Parties, Do It For Less! Weddings, and The Entertaining Encyclopedia. In addition to books, Denise is a contributing blogger for the Huffington Post as well as her own blog, Denise Vivaldo Blogs.

Denise is passionate about passing on what she has learned. She founded the Culinary Entrepreneurship Program and she teaches catering and food styling seminars and workshops across the country and internationally.

Denise has been a featured guest on a variety of television networks and shows including Good Day L.A., At Home with Lisa Quinn on Live Well Network, ABC Morning News, the Japanese Drama Channel, The Food Network, Home & Garden Network, TV Guide Channel, SoapNet, Lifetime TV, and TV Land.

As a consultant, Denise assists companies to better their products. Clients include The Meyer Corporation, Hamilton Beach, QVC, Hunt-Wesson/ConAgra, Euro Direct, Hy-vee, Capital Brands, and Future Kitchen Technologies.

Denise has helped many people with their cookbooks, including: Skinny Bitch by Kim Barnouin; Mariel's Healthy Kitchen by Mariel Hemmingway; The Date Night Cookbook by Meredith Phillips; Somersize Fast and Easy Cookbook, Somersize Desserts, Somersize Chocolate, and Eat, Cheat and Melt the Fat Away, by Suzanne Somers; The Food Mover Cookbook and Steam Away the Pounds! by Richard Simmons; The Calorie Countdown Cookbook by Juan-Carlos Cruz; Eat, Taste, Heal by Dr. Tom Yarema; The 3-Hour Diet Cookbook by Jorge Cruise; and Hey, Mom! I'm Hungry! by Susan Powter.


Visit Denise's websites for more information:

www.DeniseVivaldo.com Culinary consulting services

www.DeniseVivaldoGroup.com Food styling, recipe testing, cookbook consulting, and more!

www.CulinaryEntrepreneurship.com Food styling classes

www.DeniseVivaldoBlogs.com Denise's culinary blog

Customer Reviews

3.3 out of 5 stars
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Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Graham on July 8, 2011
Format: Paperback
I've used How To Start A Home-Based Catering Business as a resource
for the past three years. As a culinary professional, I've referenced
it at every turn as I grow my business. I never read the title
thinking I would run my food business out of my home, mostly because I
already knew that I couldn't cook commercially from my home kitchen
due to state law. The term "home-based" to me meant that I would run
my own business as an entrepreneur, keep my own books, do my own
marketing, etc...not that I would physically cook in my kitchen. This
is the most user-friendly and informative book I've found on catering,
and for me and my success, it's been priceless!
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4 of 4 people found the following review helpful By Dounutqueen on January 5, 2012
Format: Paperback Verified Purchase
This book truly helped me in starting my catering business. The samples of forms etc. were perfect for someone just starting out. Since I purchased the book I have been hired for three professional events ranging from 40 to 170 guest! Each event has been a success due to all the preparation this book afforded me and profitable! Thank you Denise!
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2 of 2 people found the following review helpful By Ignatius Narval on February 7, 2012
Format: Paperback Verified Purchase
This book has many answers to questions I had. I believe it will help people who are planing to start a catering service business. Gives good tips, it does not give too many details though. I consider it was a good investment.
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1 of 1 people found the following review helpful By Crystal D. on July 1, 2013
Format: Paperback Verified Purchase
It is hard to know if a book is good until you've opened it up and see for yourself. When I received it and started reading, first found that the pages in the first sections were not in order. That has to do with the printer. It made for very difficult reading. But besides that, I felt it was not the information that I was looking for. I suppose it would be good if you are wanting to know more about the business aspect and how to make money, but as far as practical information on operating a catering business--it fell short. There was not enough information on things like: how to set up a buffet table properly or in creative ways, and other things. I guess I am more interested in the service part of catering and how to go about it. Have not found a good book to help in that respect.
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By Wail Al hunaidi on May 29, 2014
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This book is a great resource for anyone interested in starting a food business. It covers all of the basics thoroughly by someone who has been in the business and knows what talking about. Great starter guide, gives good guidance.
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By The Zolars on May 12, 2014
Format: Paperback Verified Purchase
This offers wonderful information on set-up and great tips on how to get into the field without killing yourself or your budget.
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By chewy62002 on April 10, 2013
Format: Paperback Verified Purchase
love this product , wont be disappointed by it been having it for a while now couldnt be happier . fast service
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