Providing readers the tools and information they need to reap profits in the lucrative mail-order market, this guide has been expanded and brought up to date to take account of the latest opportunities and techniques of the 1990s. Whether the reader is a newcomer starting from scratch on a shoestring budget, or an established business person looking to cash in on the mail-order boom, Julian Simon's book provides A-Z coverage of how to plan, execute and maintain a successful mail order operation, from selecting the right products, through promoting them effectively, to creating ads and copy that sell, and more. The book reports on today's trends and developments in this fast-changing field, showing how to use computers, databases and desktop publishing to simplify and enhance operations; take advantage of the emerging opportunities in international direct marketing; benefit from insider advice from the field's biggest success stories; deal with postal increases, legal requirements, cash flow, competition, and potential pitfalls; and make smart tactical decisions about customer service, mailing lists, trial offers, selling a business, and more.
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Most Helpful Customer Reviews
17 of 19 people found the following review helpful:
5.0 out of 5 stars
One of the best "full overview" mail order books available.,
By A Customer
This review is from: How to Start and Operate a Mail-Order Business (Hardcover)
While no one book can teach you everything about mail order marketing, How to Start and Operate a Mail Order Business gives the reader a good overview of the many things that a person will come across when in the Mail Order Business. If this is your first venture in mail order it is a very good starting point.
John Schulte
Chairman
National Mail Order Association
5.0 out of 5 stars
Great Book!,
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Amazon Verified Purchase(What's this?)
This review is from: How to Start and Operate a Mail-Order Business (Hardcover)
If you are pursuing or thinking of adventuring into the mail-order business, then this is a very thorough and complete book (I say this from a novice standpoint). I have been reading other mail-order topic books, but none have compared to this one. This book offers inspiration, the disadvantages & advantages of the business and everything from A-Z regarding the business. Great book, worth the buy! You won't be dissapointed.
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