Customer Reviews

How to Start and Run a Commercial Art Gallery (How to Start & Run a)

5 star:		(7)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

I recently opened a photography/art gallery and ordered this book. I am very pleased with it. There are some really great ideas given. Also, not only does the author talk about his own experience running a gallery, but he brings in many examples from other gallery owners that he knows.
He covers in great detail everything from planning, design, opening, marketing, and selling.
I highly recommend this book for anyone who has plans or even just the desire to open an art gallery. I suggest you read this book FIRST.

Visual artists who are looking for gallery representation will learn a lot about how to or how not to approach a gallery. Useful tips all around.

Aspiring and new art gallery owners will find much to value in the basics covered in How to Start and Run a Commercial Art Gallery, a survey of everything from locating start-up capital and developing a business plan to growing a new business and attracting artists and clients alike. Lighting, location, build-out issues and more are specific to the art gallery world and provide a satisfying set of insights.

This is not rocket science - no wait - it really is. A gallery is one of the most complicated and hands-on intense projects anyone can begin. This book will help you in all fronts and steer you in the directions that it does not (due to professional constraints) cover, law, state and fed regs, etc. A service has been done and we all ought to owe Mr. W some thanks for sharing what he learned the hard way. Buy it - read it - and open a gallery. I did.

If you are seriously interested in opening an art gallery then a lot of what this book is teaching you, you may already know. It does however confirm ideas you had as being the correct thing to do. Worth buying but don't expect any great revelations.

As an artist Ed Winkleman's book has been a valuable insight for me into the business of art and art galleries. I highly recommend that any artist looking to forge a relationship with a commercial art gallery--get a copy of this book.

I love art, just about any kind of art. I also love real estate and am the broker owner of Weaver Realtors. In a trip to Jackson Hole WY., I saw a real estate brokerage and a fine art gallery sharing the same commercial space. Light Bulb! combine two of my favorite things. Researching the commercial gallery ins and outs resulted in a number of articles recommending this book so I bought it. I also looked at a lot of other books, many were too technical - really written (I felt) for a museum type gallery). I narrowed the books down to this one and it has not disappointed me. It is well written even for a novice opening a gallery. It not only expanded my thinking about how this could grow into a great dual business but it gave me a lot of ideas on how to begin. I am well under way, our 1st artist exhibit is coming fast - June 17th. Vickie McLead an Iowa photographer will be our first artist.

I just finished reading this book today, September 14, 2010. Even though I am not opening my own commercial gallery, I found it a very beneficial read for myself as an artist interested in increasing my gallery representation.

It is written in a very easy to understand way and I felt like Mr. Winkleman and myself were having a conversation and not a lecture. It helps to understand all of the background information of having a gallery, promoting artists, and finding and keeping collectors interested.

The information about primary and secondary market galleries was also very informative and I recommend this book for both potential gallery owners as well as artists that are interested in approaching a gallery for representation. As an artist, you will have a better understanding of the behind the scenes things that happen and the gallery owner does to help keep you in the studio making art.

Well written and highly informative. Mr. Winkleman can be a writer if he decides to give up art dealing, heaven forbid. The author is very concise in describing what is involved in running a gallery and being an art dealer. Read between the lines from the view point of being informed as an artist, this book gives vital up to date information unlike that offered elswhere that I have yet to discover.

Dan
andre-studio.com