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How to Start, Run, and Stay in Business, 2nd Edition
 
 
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How to Start, Run, and Stay in Business, 2nd Edition [Paperback]

Gregory F. Kishel (Author), Patricia Gunter Kishel (Author)
4.2 out of 5 stars  See all reviews (6 customer reviews)


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Paperback, July 27, 1993 --  

Book Description

July 27, 1993 Small Business Series (Book 10)
The best small business guide in America just got better!
* What kind of business is right for me?
* Where do I go for financing?
* How much should I charge?
* How do I find good personnel?
* What kind of bookkeeping system is best for me?
* How much insurance do I need?
For over a decade, more than 100,000 small business owners like you have turned to How to Start, Run, and Stay in Business for answers to these and other crucial business questions. That's because top consultants Greg and Patricia Kishel speak your language, offering down-to-earth advice on every aspect of starting and running a business. Completely updated and revised, this Second Edition now offers three new chapters on making a business plan, managing and motivating your employees, and selling and servicing. Some of the features that have made this guide such a huge success include:
* An interactive handbook format, featuring dozens of check-lists and examples, that takes you step-by-step through all the tough nuts-and-bolts decisions
* Sample forms and statements, including job applications, accounting forms, and inventory cards, to make sure that you're organized from the start
* Budgeting, advertising, and marketing plans that help you outline a strategy for success
* A "Getting Help" directory to pro bono organizations--expert advice, free of charge!


Editorial Reviews

From the Back Cover

A new 25th anniversary update of the entrepreneur's bible

For twenty-five years, entrepreneurs have relied on this friendly, comprehensive guide to the basics of successfully operating a small business. Now, this new Fourth Edition of How to Start, Run & Stay in Business completely updates the bestselling classic for today's entrepreneur. It features all the reliable, straightforward advice readers expect and also includes entirely new information on online business and marketing as well as new Internet resources.

Material on legal and financial issues, international business, customer service, and state and federal tax regulations has been fully revised. Plus, new charts, illustrations, questionnaires, and checklists make the book more practical and useful than ever. Inside, you'll find world-class guidance on every vital aspect of small business success, including:

  • Preparing a business plan
  • Finding the right location
  • Deciding on an ownership structure
  • Record keeping and taxes
  • Financing and capital
  • Inventory and distribution
  • Hiring and staffing
  • Managing and motivating people
  • Marketing and promotions
  • Risk management
  • And much more

In addition, a wealth of helpful resources covers all your outside needs, from attorneys and accountants to trade associations and Web site designers. Whether your business is brick-and-mortar, mom-and-pop, home-based, or online, How to Start, Run & Stay in Business, Fourth Edition provides all the information you need to make your entrepreneurial dream a reality. --This text refers to an alternate Paperback edition.

About the Author

GREGORY F. KISHEL and PATRICIA GUNTER KISHEL are MBAs, business consultants, and coauthors of several Wiley books. They are also the authors of How to Start and Run a Successful Consulting Business; Start, Run, and Profit from Your Own Home-Based Business; and Start and Succeed in Multilevel Marketing. --This text refers to an alternate Paperback edition.

Product Details

  • Paperback: 240 pages
  • Publisher: John Wiley & Sons; 2 edition (July 27, 1993)
  • Language: English
  • ISBN-10: 0471592552
  • ISBN-13: 978-0471592556
  • Product Dimensions: 8.8 x 6 x 0.7 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #3,527,309 in Books (See Top 100 in Books)

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Customer Reviews

6 Reviews
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4 star:
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Average Customer Review
4.2 out of 5 stars (6 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

3 of 3 people found the following review helpful:
3.0 out of 5 stars Business 101, July 17, 2007
By 
The book is well written and laid out well. It is fairly easy to follow and understand. However, I have significant business experience and personally found the information a little too basic. This book does give a good general overview of running a business, but lacks depth.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars What an amazing resource!, July 12, 2011
By 
Anne-marie Held "annemarieh" (San Francisco, CA United States) - See all my reviews
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I already had an earlier version of this book, and chose to buy the upgraded version on the Kindle. I originally got this book as a required text book in college (art school). It's very straight forward and easy to understand (even for an artist mind), and flexible enough to be applied to any business type. If you need a great thorough starter guide, this is the one. I used this as my jumping off reference point, then expanded my needs to other books as necessary.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars A daily reference for my business, June 19, 2008
By 
Without any business experience,I started a business from scratch in 1990. I bought one of these books at that time. I have built it to a $2m company since then. This book helped me a lot when it came to understanding the ratios and the things the bank wanted. The personnel section was helpful. There is a wealth of info in this book about a wide range of business subjects. Yes, it's a bit elementary at times, but often that's what a new business owner needs.
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Inside This Book (learn more)
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First Sentence:
"What's in it for me?" is the first question you should ask yourself. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
marketing research data, recordkeeping system
Key Phrases - Capitalized Phrases (CAPs): (learn more)
State Director, Yellow Pages, United States, Small Business Administration, Department of Commerce, Internal Revenue Service, Federal Trade Commission, Government Printing Office, International Trade Administration, Customs Service, New York, International Programs Center, Patent Office
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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