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How to Succeed in Commercial Photography: Insights from a Leading Consultant Paperback – October 16, 2007
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"One World Trade Center" by Judith Dupré
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"Reading this exquisitely written guide, you'll suddenly realize that you have in your possession a priceless blueprint for success." -- Alice B. Miller, Editor, Studio Photography magazine
"Selina takes the ever-changing business and marketing of photography and shows you, in detail, how to succeed in it." -- Michael Grecco, photographer; author, Lighting and the Dramatic Portrait; Chairman, Advertising Photographers of America, Los Angeles
"Those smart enough to follow Selina's advice will find all of the answers leading to their own personal and commercial success." -- James Sullivan, www.photoassistant.net
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Top Customer Reviews
What a disappointment.
Within the first few pages of the book, Selina states that her book is not a "How To" book. Why then, Selina, would you slap a "HOW TO" right in the f***in' title? Perhaps to sucker in a few more sales.
This is a self-help book.
I hate self-help books.
You see, I believe that confidence and a positive outlook are acquired through specific knowledge of the industry you're in rather than the general suggestion of reconnecting with one's spirituality, something the book hammers on endlessly. Nothing inspires confidence in a photographer more than knowing exactly what to expect at a meeting with an Art Director, how to submit your book, how to price yourself competitively, how to plan a debut in the industry, etc. And besides, if reconnecting with one's spirituality is the only way to success, does that mean an atheist can never be a successful photographer? What about a Wiccan photographer? Or an agnostic photographer? The whole premise seems silly to me.
If you want a simply awesome book, buy "Advertising Photography - A Straightforward Guide to a Complex Industry" by Lou Lesko. The advice there is much more practical and very easy to read. Other books I'd suggest are "ASMP Professional Business Practices in Photography" and even "Best Business Practices for Photographers" by John Harrington, although this last one is excruciatingly tedious to read through. Still, all three of these books would be far more useful to any photographer than Selina's book.
Maitreya, who is a marketing consultant to assignment photographers, provides a series of essays that are more inspirational then instructive. For example, she tells the assignment photographer that in today's marketplace he or she must provide the client with value and attempts to explain what value is. Perhaps it's my business background, but I always thought that assignment photographers had to provide value if they wanted business, but maybe most don't realize that, or at the very least had never considered that deeply.
The author seems to move from the practical side to the spiritual side. For example, early in the book she tells the photographer that he must have a book (the phrase photographers use to describe the portfolio submitted to customers as part of the effort to influence the client to hire them) that will show the client how hiring the photographer will yield images that enhance the client's campaign. That means showing the client work that is the essence of the photographer, even at the risk of it not being consistent with the client's vision. The author believes that, if the portfolio is essential (my words, not hers) and the photographer keeps marketing, eventually he or she will be successful.Read more ›
As a graphic designer and one who hires photographers, I especially found this book helpful on how and what I should be looking for when hiring a photographer. It has helped me look through the eyes of a photographer and has giving me new tools to work with as a business owner.
Great job Selina!
Most Recent Customer Reviews
The book is clear, concise and focused. Selina really knows her business and even when I'm not in my moment to get a rep nor a consultant, is very useful to have a clear path ahead... Read morePublished on April 7, 2011 by Sandro Franchi
This book is a bunch of essays put together from people working or have worked in the industry, whether it be the buyers, sellers, or the artists themselves. Read morePublished on July 11, 2010 by Jasmin
Selina does a great job of mixing real life examples, with some general step by step instructions to get you thinking differently about building a brand new "image" for your... Read morePublished on September 13, 2009 by J. Klementovich
With so many photographer's books focusing on cameras, digital workflow, shooting and Photoshop, it is so refreshing to find a book that focuses on the Photographer. Read morePublished on July 11, 2009 by Donald E. Giannatti
I am an aspiring photographer and commercial photographer friend of mine called [...] recommend this book. Read morePublished on May 21, 2009 by Michael S
This is the best book for any photographer who wants to bring his career to the top levels.
The book will answer questions you don't even know you have. Read more
Smart and insightful, this book describes, step by step how to achieve the kind of success most dream of but few accomplish. Read morePublished on July 6, 2008 by David A. Wagner
I am re-reading this book again. This book is more than some repeated advice, but it is a book that encourages you to succeed. Read morePublished on January 10, 2008 by Timothy Skipper