How to Succeed in the Incredible Ice Cream Business [Paperback]

Malcolm Stogo (Author)

Book Description

Publication Date: August 2001

HOW TO SUCCEED IN THE INCREDIBLE ICE CREAM BUSINESS is a new comprehensive professional retail ice cream "how to" book that will immensely help anyone wanting to enter the ice cream business as well as others who want to expand their knowledge of the business.

Written by well known ice cream author Malcolm Stogo, this street-smart, "how to" book leads an individual down the road from the conceptual idea of wanting to enter the retail ice cream store business through implementation. It offers easy-to-read chapters on how to write a business plan, look for the right location, get the store built to concrete marketing ideas and, finally the importance of offering good customerfrom day one.

Also, in this book are chapters on the preparation of ice cream cakes, toppings, sundaes, milk shakes and floats, plus other 200 of the newest most creative recipes for ice cream, gelato, sorbet and Italian ices.

Editorial Reviews

Review

"A tremendous resourse book for ice cream retailers." -- Bob Bryson, New England Ice Cream Association

"In one week I have read this book three times. Just tremendous." -- Stan Zafran, Denise's Ice Cream, Somerville, MA

"This 'how to' book is the best book you have ever written." -- Mark Leictman, Vice President, Maggie Moo's

From the Author

This new book was written as a new up-to-date companion book to my book, ICE CREAM AND FROZEN DESSERTS, A COMMERCIAL GUIDE TO PRODUCTION AND MARKETING. It is a very hands-on book written specifically to help anyone having an idea or thinking of an conceptual idea of what their first steps should be in entering the ice cream business, specifically about writing a business plan and picking a retail location.

See all Editorial Reviews

Product Details

• Paperback: 276 pages
• Publisher: Malcolm Stogo Assoc (August 2001)
• Language: English
• ISBN-10: 0971270309
• ISBN-13: 978-0971270305
• Product Dimensions: 8.9 x 6.5 x 0.6 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 3.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,699,318 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

24 of 24 people found the following review helpful:

2.0 out of 5 stars Overall disappointing, March 11, 2003

By A Customer

This review is from: How to Succeed in the Incredible Ice Cream Business (Paperback)

After reading Stogo's first book, I thought this one would be just as good. Boy, was I disappointed. This book is extremely sloppy -- the editing is atrocious, and there are conflicting statements, sometimes in consecutive sections.

His understanding of standard startup accounting principles is pretty weak -- my SBA advisor (a retired accountant) laughed at some of the startup cost itemizations.

Overall, I *did* learn some good info from this book, but I was happy I bought it used on Amazon, rather than paying the ridiculous list price of this one.

19 of 19 people found the following review helpful:

4.0 out of 5 stars Good Book, December 4, 2002

By A Customer

This review is from: How to Succeed in the Incredible Ice Cream Business (Paperback)

In general, I think it is a good book and worth the cost if you are going into the business. I would also recommend a website called turnkeyparlor; they provide necessary information on important stuff like profitability, site selection, etc.

16 of 17 people found the following review helpful:

2.0 out of 5 stars SOME GOOD STUFF...SOME NOT SO HELP FULL, January 23, 2002

By A Customer

Amazon Verified Purchase

This review is from: How to Succeed in the Incredible Ice Cream Business (Paperback)

FOR THE PRICE, I FOUND THIS BOOK A BIT FILLED WITH THE AUTHORS PERSONAL IDEAS ON HOW TO CONVINCE A BANK TO FINANCE AN ICE CREAM SHOP, RATHER THAN JUST GIVE ME THE NUTS AND BOLTS INFORMATION I SOUGHT TO MAKE ICE CREAM AND RUN A SUCCESSFULL SHOP, AND ALLOW ME TO WORRY ABOUT IT'S FINANCING. ALSO THERE IS NO MENTION OF ANY SOFT SERVE ICE CREAM PRODUCTS OR IT'S PROFITABILTY. ALL IN ALL I WAS DISSAPOINTED FOR THE MONEY. I REALLY BELEIVE I DID NOT BENEFIT GREATLY BEYOND THE COMMON SENSE KNOWLEDGE I ALLREADY HAD, EXCEPT FOR THE GENERAL ENCOURAGEMENT THE BOOK LENDS TO VENTURING INTO THE ICE CREAM BUISINESS IN GENERAL.