How to Survive and Prosper as an Artist: Selling Yourself Without Selling Your Soul [Paperback]

Caroll Michels (Author)

Book Description

Release date: June 9, 2009

The classic handbook for launching and sustaining a career that "explodes the romantic notion of the starving artist," (The New York Times) with a brand-new chapter on Internet art marketing

Now in its sixth edition, How to Survive and Prosper as an Artist is the definitive guide to taking control of your career and making a good living in the art world. Drawing on nearly three decades of experience, Caroll Michels offers a wealth of insider’s information on getting into a gallery, being your own PR agent, and negotiating prices, as well as innovative marketing, exhibition, and sales opportunities for various artistic disciplines. She has also added a new section on digital printmaking and marketing in this emerging field.

Most notably, this sixth edition contains an entirely new chapter: "Art Marketing on the Internet." Michels offers criteria for selecting an ideal Web designer for your online portfolio and for organizing your Web presence, and shares proven methods for attracting curators, dealers, and private clients to your site. She also addresses vital legal concerns in the age of e-commerce, including copyrighting and registering your art, and finally, the appendix of resources, consistently updated online at Michels’s site the Artist Help Network (www.artisthelpnetwork.com), is fully revised.

Editorial Reviews

Review

Praise for the fourth edition:

"Provides the best overview of political and other aspects of the art world that I have ever come across. . . It is a bible that every artist should have." --Shannon Wilkinson, president, Cultural Communications, New York

"This book should be required reading for every exhibiting artist." --Ellen Rixford, Graphic News

"This self-help career book is the pick of the litter." --Donna Marxer, Artists' News

"Michels is filled with energy and ideas. . . Her experience is the reader's bonus." --American Artist

--This text refers to an out of print or unavailable edition of this title.

About the Author

Caroll Michels is a successful sculptor whose artwork has been exhibited in museums worldwide, and she has worked as a career coach on behalf of thousands of artists since 1978. She lives in Sarasota, Florida.

See all Editorial Reviews

Product Details

• Paperback: 400 pages
• Publisher: Holt Paperbacks; 6 edition (June 9, 2009)
• Language: English
• ISBN-10: 0805088482
• ISBN-13: 978-0805088489
• Product Dimensions: 5.4 x 1 x 8 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (72 customer reviews)
• Amazon Best Sellers Rank: #95,123 in Books (See Top 100 in Books)
  • #28 in Books > Arts & Photography > Business of Art

More About the Author

Caroll Michels serves as a career coach and artist-advocate, and has helped thousands of beginning, mid-career and established fine artists launch and sustain their careers.

She was featured in The 12 Secrets of Highly Successful Women: A Portable Life Coach for Creative Women by Gail McMeekin, M.S.W. (Conari Press: August 2011).

Michels served as the chairperson of the Fine Arts Advisory Board of the Fashion Institute of Technology in New York City, and was on the faculty of the New School for Social Research and the Ringling College of Art + Design, Continuing Studies and Special Programs, where she was a keynote speaker for the 2010 "Next Step Career Conference." Michels conducts career management workshops throughout the U.S.A. and in Canada.

Her artwork has been exhibited in museums in the United States and abroad, including the Georges Pompidou Museum in Paris; the Walker Art Center in Minneapolis; and Exit Art, and the Institute for Contemporary Art, The Clocktower in New York City. Michels has received numerous grants, including those awarded by the National Endowment for the Arts, the NY State Council for the Arts; the NY Council for the Humanities; and the International Fund for the Promotion of Culture/UNESCO. She was a fellow at the Alden B. Dow Creativity Center, Northwood University, in Midland, Michigan.

She is the founder of the Artist Help Network (www.artisthelpnetwork.com), a launching pad to help fine artists mine resources on career development and career challenges.

Caroll Michels lived in Manhattan for more than 25 years. She is now based in Sarasota, Florida, where she serves as president of the Sarasota-Manatee Dance Alliance. A podcast interview can be found on www.jariscope.com (See "Living Hero" series).

Most Helpful Customer Reviews

109 of 110 people found the following review helpful

4.0 out of 5 stars A Must Read for All Artists April 27, 2005

By L. Deleon

Format:Paperback

This book is great for someone who needs a broad overview of the fundamentals of creating a career as a freelance artist. It is basically a checklist of what you need to know and do to be successful as a self-employed artist, in other words: the business side of art. As a 32 year old man who has always been one of those 'talented' amateur artists, but didn't know squat about the business side of being an artist, this book was exactly what I needed to read in order to help me draw out a roadmap towards achieving my longtime dream of being a freelance artist. Caroll points out that even people like me who do not have an extensive background and education in fine art, still have the ability to create a career in the visual arts.

Caroll begins by tearing apart the myth of the 'starving artist' or the 'poor but noble artist'. She basically discusses common psychological pitfalls that many artists fall into (including myself), believing that it is not possible to have a successful career as a freelance artist. Let's face it, all our lives we have been told how a career as a freelance fine artist is a career in futile struggle and poverty. We have been brainwashed with the belief that a degree in fine art is not worth the paper it is printed on. And we have been constantly reminded that if we are stubborn in our choice to be a fine artist, then at least have a 'backup plan'. We have even been told, "It is better to major in something else, and just do a minor in fine art". (I have also gotten these types of comments in my choice to study music). I actually didn't realize the degree to which I have been brainwashed into believing that art is not a valuable profession. Caroll points out that if you believe it is not possible to make it as an artist, then you have already severely handicapped your chances of making it. In contrast she discusses how in having the self-confidence to believe you are just as good as any other professional, and worth being paid, this will automatically lead you to making the right positive steps towards having a sucessful career. In essence: if you can convince yourself that your skills as an artist are valuable, you will have the ability to convince others that you are valuable. On the other hand, if you go into a situation and believe you are not worth being paid, your potential client will also believe you are not worth being paid, hence continuing on with the negative stereo-type of freelance art not being a serious or valuable profession.

She uses a an excellent example of two of her clients: one was a 40 year old woman with no professional or educational experience in fine art, who decided she wanted a career change. At her first art exhibit, she sold about $18,000 in paintings, the average price of her paintings being about $5000. The second client was also a 40 year old woman and had an extensive background and education in fine art. The experienced artist was also able to sell her paintings at an average price of about $5000. This brings up the question, "why was the woman with essentially no artist resume, able to sell her paintings for the same price as the woman with years of experience and art degrees?". The answer is simple: the first woman believed she was worth being paid a professional wage, and because she believed it, her clients also believed it! In other words, she wasn't tainted with the myth of the 'poor starving artist', she had created an image of herself of a professional, and successful artist, and it worked! It is also worth mentioning that the first woman's previous career was in selling real estate. It goes to show that one of the primary ways in which you can achieve success as an artist is simply being a good salesperson.

Caroll then lays out the fundamental business must-knows of being an artist. It is more of a broad overview at this point, and she gives some detailed examples, but still leaves plenty of room for you to do more research and reading on the topic. A good 220 pages of the book is her advice and insights, and the last 120 pages or so are all names, adresses and websites of organizations that can further help you learn your profession, and make professional contacts.

The reason I gave this book 4 stars instead of 5, is because there certainly was plenty she could have elaborated on further, and given more specific information. As one reader above mentioned, I too sat down and read this book in one sitting. This shows how captivating it can be to someone like me who just didn't know alot of these basic 'must-knows'. But on the other hand, it also shows that it is a relatively quick read, and could have been packed with more detailed information to read and study.

Overall I must give this book two thumbs up and a recommendation to every serious artist who has always wanted to have a career as a freelance artist.

I plan to re-read this book SEVERAL more times, in order to ingrain the information in my brain, and make it second nature with how to deal with various basic problems. I most likely will use it as a checklist everytime I am about to take a serious move towards promoting and developing my career as an artist.

I like this book so much I am going to buy a second copy and give it to a friend of mine who has a BFA and MFA in sculpture, and yet he works as a dump truck driver!!!! He really needs this book!

A big thankyou to Caroll for writing this wonderful book.

99 of 103 people found the following review helpful

2.0 out of 5 stars A bound collection buisness cards May 7, 2007

By Stephanie Goodell

Format:Paperback|Amazon Verified Purchase

This is one of those books with exciting chapter headings like 'the mysterious world of grants' that you expect will de-mystify the process- but basically it is train station schedule telling you about different trains you can board to reach a destination (this book contains no destinations)... what I mean by that is this book is basically a reading list of a million other books. The information that is in this book is very minimal, everytime you think she is about to tell you something valuable she says "to learn more read this book or visit this website". She doesn't provide the information from those books in hers. For a 300 page book, the only meat it provided in and of itself was a soapbox for the author to dog the whole gallery system and encourage artists to sell their own work. Which is lovely but I felt like I wasted time reading her big book when I should have been reading the other books that actually have the information I am looking for in them.

If I was this author and had read all of those books myself, I think I would have written a more comprehensive one-stop guide for the artist to save them some time and energy- but maybe her book was sort of a collaborative effort where she gained something from mentioning these other books as opposed to learning from them. That is really what it felt like- a bound collection of buisness cards.

If you really want to do a lot of reading- this book is certainly a reading list, but I would bypass it and go straight to some other books.

If you DO want to bypass the gallery system and make money off your art on your own, I recommend Brian Marshall White's book 'Breaking into the Art World'. You can read it in one night and use all the info, apply it, start earning some money from your artwork. He not only provides a useful biz plan for the artist, he also includes the numbers of all his sources for printing, packaging, credit card set-up... it is the only book you would need to start making and selling prints of your work.

85 of 90 people found the following review helpful

5.0 out of 5 stars Still reading it after all these years........ November 19, 2000

By Denise Shaw

Format:Paperback

As an artist, I have been following Caroll Michels' work for the past twenty years and have just re-read her fourth edition. The resources on the internet alone are an indication of just how the author wants her readers to grow with the times. In the book, Michels begins wth childhood, stressing parental and educator support and addresses how if artists don't value themselves how then will the culture take them seriously. What helped me in particular is how to create presentation tools and how to develop public relation and good business skills. What was also helpful was how to deal with one's emotions and not play the victim. I use the book as a bible, refering to it whenever necessary. I look forward to the fifth edition!