How To Be That Guy [Paperback]

Scott Ginsberg (Author)

Book Description

Publication Date: August 1, 2006

This book reveals 47 secrets to help entrepreneurs MAXIMIZE their visibility, credibility, uniqueness, authenticity and memorability in the eyes of their customers and prospects. Ginsberg offers practical lessons for professionals who want to make a name for themselves such as:

*How to create an unforgettable personal brand
*Discover how to position your value and increase visibility to magnetize more business
*Facilitate authentic and approachable word of mouth about you, your company and your ideas

Editorial Reviews

Review

Engaged from the start! This book isn't just about branding or growing your business – it’s about growing yourself. -- -Belinda Brin, Manager of Org. Learning, Nestle Purina

Engaged from the start! This book isn't just about branding or growing your business – it’s about growing yourself. ---Belinda Brin, Manager of Org. Learning, Nestle Purina

"If you're seeking more notoriety, more fame and more success, grab Scott’s book and DEVOUR it NOW!" -- Jeffrey GitomerBestselling author of The Little Red Book of Selling

"If you're seeking more notoriety, more fame and more success, grab Scott’s book and DEVOUR it NOW!“ --Jeffrey GitomerBestselling author of The Little Red Book of Selling

"Using the 47 lessons in this book will take you to a an even higher level of professional success!" -- -Shep Hyken, CSP, Author of Moments of Magic

"Using the 47 lessons in this book will take you to a an even higher level of professional success!" ---Shep Hyken, CSP, Author of Moments of Magic

About the Author

Scott Ginsberg is professional speaker, the author of three books inlcuding How To Be That Guy, and the only person in the world who wears a nametag 24-7 to make people friendlier! Scott has also been featured in USA Today, The Wall Street Journal and Cosmopolitan as “The World’s Expert on Approachability," and has recently been inducted into Ripley’s Believe it Or Not! Please give a warm welcome to, “That Guy with the Nametag,” Scott Ginsberg.

Product Details

• Paperback: 214 pages
• Publisher: HELLO, my name is Scott! (August 1, 2006)
• Language: English
• ISBN-10: 0972649727
• ISBN-13: 978-0972649728
• Product Dimensions: 8.5 x 5.5 x 0.6 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #405,871 in Books (See Top 100 in Books)

More About the Author

Scott Ginsberg is the only person who (actually) wears a nametag twenty-four seven. More importantly, he's the only person in the world who made a career out of wearing a nametag twenty-four-seven. As the author of twelve books, a professional speaker, award-winning blogger and the producer of NametagTV.com, Scott's publishing and consulting company specializes in approachability, identity and execution. He's been featured on every major news network in the country - including The Wall Street Journal, USA Today, NPR, MSNBC, FastCompany - and, even wrote a quiz for COSMO Magazine. When he's not traveling around the world giving speeches, Scott lives in St. Louis, Missouri, where he can usually be found hard at work in his living room - and, yes - still wearing his pajamas.

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars Packed with terrific info, December 19, 2006

By 

Bill Collier "www.collierbiz.com" (St. Louis, Missouri USA) - See all my reviews

This review is from: How To Be That Guy (Paperback)

Scott Ginsberg's book, "How to be That Guy", is filled cover-to-cover with great tips and how-to's on everything related to raising your profile and positioning yourself in the marketplace.

Ginsberg's writing style is conversational and easy to follow. Most of the 47 chapters are short, and the ideas come at you in brief bursts. Throughout the book, he quotes and borrows ideas from others (and credits them appropriately), but still puts his own twist on each one. Even the simplest ideas come across in a new light.

I read many business books, and most end up on my shelf never to be opened again. A select few stay close to my desk for future reference, and that's where I'll put this one.

- Bill Collier, author of "How to Succeed as a Small Business Owner ... and Still Have a Life"

3 of 3 people found the following review helpful:

5.0 out of 5 stars Cover price well worth the list on page 195, October 25, 2007

By 

Christina Katz, author of The Writer's Workou... (Wilsonville, OR) - See all my reviews

Amazon Verified Purchase

This review is from: How To Be That Guy (Paperback)

Okay, I'm not going to tell you what's on page 195, but for me, the value of this list was worth what I paid for the book. In fact, from now on, and all throughout writing my second book, which is what I'm currently doing, I'm going to wake up and repeat this list like a mantra. The title is a little awkward, since I'm not a guy and don't plan on switching any time soon. However, you do get past the title challenge pretty quickly. And after that, this book is full of great advice, inspiration, and insights, which is what I admire about this young man in the first place. I highly recommend this book, and in fact, I will, to my students.

1 of 1 people found the following review helpful:

5.0 out of 5 stars An unforgettable personal brand takes guts and creativity!, October 7, 2011

By 

Farnoosh Brock "Motivation: From Goals to Gre... (USA) - See all my reviews
(VINE VOICE)   

This review is from: How To Be That Guy (Paperback)

I love that I have met Scott Ginsberg twice at blogworld conferences and sat through his speeches twice. He is a brilliant writer. He is more than anything a writer. He writes all the time; his productivity is ridiculous but inspiring to no end.

My favorite quotation from the book is this: "Revolutionary ideas come from ridiculous questions."

As far as business books go, the fundamental mindset and values on running a business need to resonate with you first before the actual information in the book can serve you well. I must say that Scott's values resonated loudly with me. Here are my top 8 take-aways from Scott's book:
1. Personal branding can be powerful beyond your imagination so long as you focus on the right stuff.
2. Living and breathing your brand is key.
3. Writing everything down so you don't forget anything.
4. Owning a word. Be one word that relates completely to you and describes you totally.
5. Turning your customers into raving fans and your fans into advocates.
6. Choosing consistency over random acts of greatness.
7. Being easy for people to find you and contact you.
8. Leaving good marks everywhere and remembering that everyone counts.