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How To Market A Book [Kindle Edition]

Joanna Penn
4.8 out of 5 stars  See all reviews (135 customer reviews)

Print List Price: $13.95
Kindle Price: $5.99
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Book Description

The first job of an author is, of course, to write great books, but these days, their second job is to market them.

** Top 5 Bestseller in Entrepreneurship, Small Business Marketing and #1 in Writing Skill Reference. From NY Times and USA Today Bestselling Author. Second Edition Sept 2014**

Marketing isn't a skill that most authors have naturally, and there is little formal training. But when your book hits the shelves, and the sales don't start rolling in, there's only two things an author can do. Keep writing more books and ... Get to grips with marketing.

This book is for authors who want to sell more books, but it's also for those writers who want to think more like an entrepreneur. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.

There are some short-term tactics for those who want to kick up immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.

It's also about going beyond just the book, because the methods in this guide can take you from being an author into professional speaking, making money from other products and creating opportunities that you can't even imagine yet.

There are no rules in this game, but learning this kind of authentic marketing has certainly changed my life, so read on and I'll share everything I know with you.

How To Market A Book covers an extensive range of marketing principles, strategies and tactics:

  • Part 1: Marketing Principles - including myths, how to balance your time, co-opetition and generosity
  • Part 2: Prerequisites for Success - including an understanding of yourself and your target market, professional editing and cover design, your book page on the retailer websites, pricing and the use of free
  • Part 3: No Platform Needed - Short-term Marketing - including how to get book reviews, paid advertising, using traditional media and tips for TV, radio and press releases
  • Part 4: The Author Platform - Long-term Marketing - including the reasons why a platform is a good thing, author branding, your author website, list-building and email marketing, content marketing and blogging, audio and podcasting, video and book trailers, social networking, professional speaking, and becoming an author-entrepreneur.
  • Part 5: Launching Your Book - including how launching has changed, soft launch, launch spikes, post launch and relaunches as well as lessons learned from some major book launches. Plus/ tips for when you get overwhelmed and plenty more links to further resources.

˃˃˃ Updated Second Edition September 2014

Includes updated examples throughout, plus new chapters on the pros and cons of exclusivity, using box-sets and author collaboration, marketing with visual content, using ACX and marketing audiobooks.

Click to sample or buy the book now.

Editorial Reviews


"Joanna Penn's How to Market a Book is the most up to date, personable guide to modern book marketing I know. Packed with tips from the charming and well-informed Penn, it's an essential guide for indie authors who want to keep up with the ever-shifting world of book marketing."

Joel Friedlander,, A Self-Publisher's Companion
"Joanna Penn has an intuitive understanding of how marketing works and how that pertains to the unique challenge of reaching readers and selling books. Her advice is always practical, actionable, and - most importantly of all - effective."

David Gaughran, author, Let's Get Digital and Let's Get Visible.

"Right now, self-publishing is a wide open opportunity for writers. But it's a confusing and increasingly competitive field. Joanna Penn is one of the guides I rely on to help me navigate the maze, make better marketing decisions, and sell more books. If you read this book, she'll do the same for you."

Mark McGuinness, Coach and author of Resilience: Facing Down Rejection and Criticism on the Road to Success

"There are thousands of books about how to sell books but this is one of the few written by someone who walks the talk. A bestselling author herself, who has shared every step of her publishing journey with empathy and generosity, Penn is an inspiration to multitudes of writers. Whether you're an indie, trade published or hybrid author, whether you are just starting out or have already sold widely, whether you love marketing or hate it, you will learn from this book."

Orna Ross, Author and Director, Alliance of Independent Authors.

About the Author

Joanna Penn is a New York Times and USA Today bestselling thriller author under the name, J.F.Penn. Her website, is regularly voted one of the top sites for authors and self-publishers and she was voted as one of the Guardian UK Top 100 creative professionals 2013. Her books have sold over 300,000 copies in 58 countries.

Product Details

  • File Size: 697 KB
  • Print Length: 268 pages
  • Page Numbers Source ISBN: 1490590919
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00DO9HJF8
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #66,208 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
15 of 15 people found the following review helpful
Format:Kindle Edition|Verified Purchase
Joanna Penn has a blog about writing, and there is a lot of information in it. This book is a compilation of tips about marketing a book. It is very extensive, though it can be a quick read. However there are a whole lot of links to discussions, articles, tips from other authors, sites like BookBub, and much more.

She explains how to market your book yourself, or what to consider if you decide to hire someone else to do it. Some of the tips are easy, but I was surprised how many authors don't do them. Others were considerably harder, like starting your own blog, developing your brand and platform. She gives helpful links to everything you need to know to accomplish these steps.

There are solid suggestions for using social networking like Twitter, U-tube, and Facebook. She discusses doing pod casts (with links), radio, TV and speaking engagements.

I took one star off, and I hated to do it, because I disagree with one tip. I'm speaking as a reviewer, so keep that in mind. She advised authors to give a free copy of their book and ask for a review if the reviewer liked it, but if not, asked that they not review it. For me, and most of the reviewers I know, that would result in no response. Please don't do it.
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22 of 26 people found the following review helpful
Format:Kindle Edition
Being a self-published author is a daunting undertaking assuming you want more than your family and close friends to read the outpourings of your mind. Creating an engaging story without typos, missing punctuation or split infinitives is a significant part but only one aspect of writing in the digital age. The power of the internet has/is still unleashing a wave of creativity unprecedented in the history of mankind. To be heard above the rest seems impossible, yet Joanna tells us from a standing start 5 years ago to the present day she has sold over 50,000 books and still counting.
Education and training are the keys to achievement in all disciplines, sharing experiences - successes and failures - of a person with a proven track record is an excellent start for any intending, new or recent author wanting to realise the same without the mistakes. We all learn all the time, though with writing this is a very public process, Joanna has shared with us her extensive pool of knowledge to enable us to expedite and excel in the marketing aspect of being a successful author.
Any book needs to be viewed in all three of its dimensions - structure, content and presentation. Looking at the Table of Contents of How to Market a Book, the inclusivity and ordering of the topics is very apparent. When it comes to book marketing Joanna not only talks the talk but walks the walk. She has based her book on hard won experience presented in digestible chunks allowing the reader to dip in and out as needed. Book marketing is shifting sands, take Facebook as an example; you think you've understood their platform and optimize your pages. You turn your attention to another area only to discover FB has added/changed/amended/removed some feature.
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7 of 7 people found the following review helpful
Format:Kindle Edition|Verified Purchase
Now, it's good to see that Joanna has at last distilled her enormous experience as an indie writer into a book-marketing guide. I have attended a couple of Joanna's talks in the past, she lights up the room with her enthusiasm and she's genuinely friendly and likes helping other writers. She knows what she talks about, because unlike many how-to-4-writers book authors she can actually back it up with impressive figures of her own fiction books' sales.

What can you find in this book:
It's a well-structured guide on how to reach your audience the best way and also how to market your books by developing your brand. So, the book is not just about getting the book into the right hands, getting reviews, getting the best look of your book, but also about some brand-building activites such as guest interviews, public speaking, podcadt, vlogs, etc. The book is full of useful links to other resources. Also, check out Joanna's blog for writer's -

This book in addition to M. Hyatt's Platform are probably my favourite in the author brand building category.
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14 of 17 people found the following review helpful
5.0 out of 5 stars Interesting, informative, invaluable June 29, 2013
By Gilly
Format:Kindle Edition
I received a free ebook of this book for an unbiased, honest review but I would have been more than happy to buy it.

Having just self-published my third crime novel, exploring new marketing opportunities is high on my current list of priorities. I must admit marketing has always been a minefield for me as an author, but Ms Penn's book has cleared up a lot of questions and made the process feel much less intimidating.

How to Market A Book takes the reader on a long journey, for ease split into five sub-headings, starting with Marketing Principals right through to Launching Your Book, with everything else in between to appeal to both short term and long term writing plans and ambitions. It's ideal for both an In-depth examination of every option available to authors or for dipping in at relevant sections as and when needed. The author goes into detailed advice which could prove invaluable for novices trying something new - eg podcasts or book trailers. There really is something for everyone here.

Ms Penn spends time explaining how many writers will first need to alter their mindset from seeing marketing as something tacky and embarrassing into the positive idea of 'sharing what you love with people who will appreciate hearing about it' and uses her own story and experiences of how to achieve your goals. In this section, I was particularly impressed with her time management advice.

By the end of the book many of my perceived marketing myths had been wiped out and I felt so much more confident about a range of topics which previously would have meant nothing to me at all! Metadata, keywords, author platforms, paid advertising, email lists. Fair to say, I already have a long list of my own of things I need to be doing!
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Most Recent Customer Reviews
5.0 out of 5 stars Well done! - Essential tips for Serious Authors
Many authors enjoy writing and creating books, but few of them enjoy or understand the marketing. However, in this day and age, knowing how to market a book is essential for... Read more
Published 2 days ago by A.Haviaras
5.0 out of 5 stars Fantastic!
A must read for indie authors. Highly recommended! Thank you, Joanna!
Published 16 days ago by Bettina Melher
5.0 out of 5 stars The BEST BOOK on AMAZON about marketing your book!
I have discovered that Joanna Penn's book on this subject is THE MOST INFORMATIVE and WELL WRITTEN of ANY other books on this topic -- and I have read a LOT of other books that are... Read more
Published 18 days ago by caprezia
5.0 out of 5 stars Remarkably Thorough, Astonishingly Generous
In a genre where most books are poorly written, hastily published, and of dubious value, Joanna's book stands out as a model of excellence. Read more
Published 1 month ago by Ray Edwards
5.0 out of 5 stars Five Stars
Well written, informative and interesting.
Published 1 month ago by Amazon Customer
5.0 out of 5 stars Read Before You Leap -- Market Your Work With the Power of the Penn!
A wonderful resource for authors! Conversational in style yet filled with an amazing amount of info--with numerous links for additional research and access to other author... Read more
Published 1 month ago by lacecurtainmama
5.0 out of 5 stars The Proverbial Must Read For All Authors
This is an extraordinary book that tells all indie writers, if not all A-listers and all writers--what they need to do--to be successful--or more successful--in today's... Read more
Published 1 month ago by Ronald S. Barak
5.0 out of 5 stars THE best book marketing guide. Period.
Even after having written a bestselling thriller, I still devour marketing books, looking for additional advice and tips for successfully navigating the tumultuous seas of the... Read more
Published 2 months ago by Robert Bidinotto
4.0 out of 5 stars Is there more I should know?
It's hard to say... for some reason it still feels as if there are some things missing, though not being a marketer, I couldn't say what they are. Read more
Published 2 months ago by Ben Tousey
5.0 out of 5 stars An Essential Tool for the Shy and Retiring Writer.
The third in a package of books on writing in the digital age, this one deals with the nuts and bolts of getting your books to market. Read more
Published 3 months ago by Stuart Aken
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More About the Author

Joanna Penn is an author, international speaker and entrepreneur based in London, England. She was voted as one of The Guardian UK Top 100 creative professionals 2013.

She was an IT consultant for 13 years, working in large corporates across Europe and Asia Pacific. In 2011, she became a full-time author/entrepreneur. Her journey and lessons learned are documented in her book "Career Change: Stop hating your job, find out what you really want to do, and start doing it."

Joanna's site, helps authors with writing and creative entrepreneurship. She has a popular podcast on iTunes and a YouTube Channel.

Her other non-fiction books are on public speaking and book marketing.

Joanna also writes fiction under J.F.Penn: Thrillers on the edge.

Including the ARKANE action-adventure thrillers: Pentecost, Prophecy, Exodus and One Day In Budapest

Dark crime thriller: Desecration
Short story series based on Dante's Inferno: A Thousand Fiendish Angels

Joanna enjoys travelling, reading widely, art & architecture, scuba diving and is a cat person.


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