This book offers a fresh perspective on starting a running a business. While other small business books that I've read concentrate on growing a business to become a major corporation with venture capital, etc., I just want an alternative to my 9-5 job so I can spend some time with my kids and do some of the other things I enjoy. The author is talking directly to people like me. The book is well written without a lot of technical terminology. It includes lots of clear and easy-to-follow steps for setting up and running a lifestyle business.