How Today's Rich Give: What You Need to Know to Raise a Lot More Money from Wealthy Donors [CD-ROM]

Harvey McKinnon (Author)

Book Description

ISBN-10: 0787972460 | ISBN-13: 978-0787972462 | Publication Date: October 3, 2003

Do you know where you should be concentrating your fundraising efforts for maximum results?

Millionaires now represent somewhere between 6 - 7.5% of the overall population. How Today's Rich Give provides practical ideas on how to identify and approach the new millionaires, how to speak their language, and what challenges fundraisers may encounter in approaching them. An accompanying slide presentation helps listeners apply these insights within their own development programs, offering fundraisers both new insights about their existing donor bases and solid, tested methods for expanding their prospecting to promising new arenas.

[cdrom included] A seminar in a box! Train your major donor staff!

Editorial Reviews

From the Back Cover

How Today's Rich Give provides practical ideas on how to identify and approach the new millionaires, how to speak their language, and what challenges fundraisers may encounter in approaching them. An accompanying slide presentation helps listeners apply these insights within their own development programs, offering fundraisers both new insights about their existing donor bases and solid, tested methods for expanding their prospecting to promising new arenas.

Product Details

• CD-ROM
• Publisher: Jossey-Bass (October 3, 2003)
• Language: English
• ISBN-10: 0787972460
• ISBN-13: 978-0787972462
• Product Dimensions: 5.1 x 5.7 x 0.4 inches
• Shipping Weight: 4.2 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #3,629,219 in Books (See Top 100 in Books)

More About the Author

HARVEY MCKINNON is an inspirational speaker and trainer. He has helped to raise hundreds of millions of dollars for non-profits from Amnesty International to the Canadian Cancer Society to UNICEF. He is the author of four critically-acclaimed books. His fundraising consulting company, Harvey McKinnon Associates, works for a wide variety of causes in Canada and the US. He has served on many business and non-profit boards. A former radio columnist for CBC Radio in Canada, McKinnon has been published in many newspapers including the Globe and Mail, the Toronto Star and the Vancouver Sun. He has also produced several award-winning documentary films, including "Side by Side: Women Against AIDS", a biography of William Shatner and "The Black Sea in Crisis". McKinnon lives with his family in Vancouver, Canada.