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How to Use Facebook for Business - Your Quickstart Guide for Getting Customers Fast (Social Media for Business 1) [Kindle Edition]

Wynne Pirini
4.0 out of 5 stars  See all reviews (113 customer reviews)

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Book Description

Using Facebook for Business & Getting Sales

Perhaps you’ve heard that Facebook marketing can help you get customers… but you can't believe all of the hype and noise?

Or you’ve considered using Facebook advertising for your business but think you need a PhD in rocket science to figure it all out?

How This Facebook How-To Guide Will Help You:

This guide blends 5 years of my experience coaching over 4000 students with 6 Facebook marketing courses, helping dozens of businesses, and developing 4 software platforms for marketing on Facebook.

Since then I’ve innovated many different ways for harnessing Facebook pages for promotions.

When I took my first steps into the online world I remember feeling nervous about breaking something. It felt like being trapped in a foreign country with language that didn’t sense. And I wished somebody would take me by the hand and demonstrate exactly how it was done.

That’s why I’ve put together this step-by-step illustrated Facebook business guide. It will give you a simple process for setting yourself up and attracting new customers from Facebook fast.

No fluff. No theory… just workable Facebook instructions that you can follow right now.

A Fresh Profitable Way for Attracting New Leads and Sales:

Today aggressive ‘push’ style broadcasting from ‘old’ media is in sharp decline. And every year businesses experience diminishing returns from yellow pages, newspaper, radio, and TV advertising.

The reason for this trend is because of the rapid growth of word-of-mouth social networks like Facebook. And Facebook is opening up new exciting opportunities for businesses like yours to get leads and sales.

With today’s new-media people have a voice and they expect to be heard.

So you have a choice… learn to engage and make sales in the new-media paradigm… OR watch as your competitors collect the customers you ignore on Facebook.

Regardless of whether you’re a small business owner, or you’re the CEO of a multi-million dollar corporation, a clear Facebook marketing strategy can deliver exactly what you're looking for - solid returns on your marketing dollars.

Facebook “How-To” Strategies Covered in My How to Use Facebook for Business Guide:

Within 3 hours of picking up this concise 65 page guide you will learn:
  • Facebook basics – how to set up your profile and your Facebook fan page the right way for your business (using step-by-step instructions and illustrations).
  • Selling on Facebook – how to pinpoint your ideal customers and attract them with Facebook ads. How to siphon customers away from your competitors. And how to save thousands of dollars every year on advertising (whilst still increasing sales).
  • Facebook fans – how to engage your audience the right way. Do this the right way and you will have a committed Tribe who talks about your products and services to their friends. Do this wrong and you’ll drive your fans away.
Bonus Chapter! Facebook Applications – up until recently only large corporations could afford to develop custom applications for attracting large numbers of fans.

Now this Facebook user guide reveals how you can build your own applications on a tiny budget, get more sales, and position yourself ahead of your competitors.

Take Action Today

Learn how to build your business and get new customers using Facebook.

Scroll up and click the buy button today.

Product Details

  • File Size: 7458 KB
  • Print Length: 80 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0094RVRDE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #25,915 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
34 of 35 people found the following review helpful
5.0 out of 5 stars A step-by-step business Facebook guide September 15, 2012
Format:Kindle Edition
With Facebook you can identify exactly who wants your products and then actively attract them, according to Wynne Pirini in this book. Facebook enables people to voice their opinion about your business to hundreds of their friends instantly, and you can choose to take control of this new frontier, or you can leave it to others to influence what the market thinks about your business.

This short ebook focuses more on the practical steps involved in getting started on Facebook rather than the philosophical aspects or the broader business consequences. The author uses clear instructions and helpful illustrations to show how to set up a personal profile, how to set up a business fan page, how to advertise to a targeted audience, how to use images to enhance engagement, and why Facebook Apps are useful.

There mere use of Facebook does not guarantee a return for a business. Many of the advertisements currently appearing on the site are a waste of space. In order to succeed, a business needs to find a creative way of engaging customers and potential customers. Some businesses are naturally more interesting than others, but the book does give some hints as to engagement strategies that might work even for boring businesses.

Before reading the book I was of the opinion that it was not worthwhile for most businesses to devote resources to Facebook. Facebook ads are usually not appealing or very relevant. But now I am not so sure. There is endless scope for low-cost experimentation, and with sufficient expertise and ingenuity it clearly is possible to create a campaign that achieves results. If you have not already experimented with a Facebook fan page, this book provides a handy step-by-step guide for you to follow.
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13 of 14 people found the following review helpful
4.0 out of 5 stars nice overview of the topic, a few gems October 18, 2012
Format:Kindle Edition|Verified Purchase
Wynne Pirini's "How to Use Facebook for Business" is a handsomely-illustrated, reader-friendly marketing aid with occasional gems of highly valuable information sprinkled in the mix. While much of the information in the early part of the guide simply reinforces the instructions on the Facebook site, Pirini's examples, observations, and specific instructions personalize several of the social media engagement options in a way I found to be quite useful. As an independent author, I have found Facebook to be a great ally as I endeavor to introduce myself and distribute my work. If you are looking at Facebook as a venue to inform people about and invite them to experience your product or service, this tidy reference book can spark some fresh ideas.
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11 of 12 people found the following review helpful
5.0 out of 5 stars Great for people like me who are starting with facebook January 20, 2013
By Jack
Format:Kindle Edition|Verified Purchase
After getting some great video marketing ideas from How to Dominate Your Online Niche & Make Money with Video Marketing (You must read it if you are serious about online marketing) I realized I could use the video on Facebook also. That's when I found this book.

Here is what I like best about this book - it strats from basics and tells you step by step how to set up your facebook fan page, attract and engage fans with ads, content and contests. I also liked that the author sahres some software / tools to do all of this easily.

What I don'tl ike is that it is too short. But I guess you can't expect the world for $0.99! It will be great if he can make a video on the subject.
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8 of 9 people found the following review helpful
3.0 out of 5 stars Useful Guide For Those New To Facebook December 1, 2012
Format:Kindle Edition|Verified Purchase
How to Use Facebook for Business by Wynne Pirini is a brief introduction to Facebook and what it has to offer businesses. The book opens with an explanation of why Facebook is an important tool for businesses to use, and then goes through the step-by-step creation of a personal Facebook profile, a business page, and then how to use that page to connect with the public and bring attention to the services you offer.

How to Use Facebook for Business is brief, easy to understand, and you can start using some of the tips from the book as you read it. There are screen shots in addition to the text, which can be very helpful in understanding what Pirini is describing, especially when he indicates something "on the left hand toolbar." Some specific things that I thought were helpful were the recommended dimensions for Facebook ads and images and when the best times to post are.

After reading the description of the book, I purchased it mainly in the hopes of getting in-depth information on creating Facebook ads, increasing likes, and increasing awareness with Facebook pages. Unfortunately, I felt that How to Use Facebook for Business focused more on setting up your profile and business page, which I have already done and did not need help with. I feel that the information I learned from Pirini's book I could have learned in the same amount of time by googling my questions and reading the results.

While this book was not very useful for what I needed, I think it would be a great tool for either those people who are new to Facebook or just starting out on Facebook. If you already have a profile and business page set up and would like to learn more about how to increase sales or traffic using tools on Facebook, I would recommend finding another resource.
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5 of 6 people found the following review helpful
5.0 out of 5 stars Great Info For New Users! September 26, 2012
Format:Kindle Edition|Verified Purchase
Although I am not a new user to Facebook, I picked up this book to help me with advertising my site. Although I already knew how to do some of the things (i.e. setting up a page) I did find several things that will help me with my own advertising needs.

Facebook is a platform I have used extensively for interaction with family and friends but now I need more. How To Use Facebook for Business definitely gave me a jumpstart and I can use the information contained within to help me begin publicizing my pages. I found the book easy to read and full of good tips.

Whether you are a beginner or someone who needs a brush-up, the author, Wayne Pirini, has made advertising doable. He also provides further help via links. Thanks, Mr. Pirini. I can't wait to get started!
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Most Recent Customer Reviews
5.0 out of 5 stars Very easy to understand
This ebook is organized in a step by step manner with pictures for every step. So quick and easy to follow. Definitely worth the very reasonable price.
Published 5 days ago by Annie 2
2.0 out of 5 stars If you Don't know ANYTHING about facebook this is for you, if you have...
About as basic as you can get. Facebook can walk you through all this or you can learn this by just playing around. Sorry not a fan.
Published 1 month ago by Brennan Palmer
1.0 out of 5 stars Giving up my last trappings of privacy!
I have fought joining Facebook for years. Unfortunately most businesses use social media. Now everyone knows about KIE. There's no place to get alone. UGH!
Published 1 month ago by WES
5.0 out of 5 stars Good FB tips for lead generation!
This is a great FB marketing book that shares the tips of how to turn FB into a marketing machine. This book demostrates good FB tips about lead generation and sales or revenue... Read more
Published 1 month ago by .
1.0 out of 5 stars Very basic information
This not a book, rather a basic setup guide and a lame attempt to pitch another product by same author.
Published 2 months ago by Manuel Bucio
5.0 out of 5 stars worth every swipe of the page
I searched for many online books on mastering Facebook and this is worth every penny. Free bonus 45 min video link included too.

David Miller
Published 3 months ago by Amazon Customer
3.0 out of 5 stars It provides some information you may find useful
I got some ideas out of this book but found that research on the internet was just as valuable and more robust. Read more
Published 3 months ago by Kevin
4.0 out of 5 stars Quick read, but worth your time
While this isn't a massive compendium of information, the points brought out are precise and easy to understand as well as carrying the bonus of implementation simplicity. Read more
Published 4 months ago by Soapy QueenBee
5.0 out of 5 stars Good information
Quick read in one go. Looking forward to put these to the test.
Facebook alone can get you a few customers.
Published 4 months ago by Clint Snider
3.0 out of 5 stars Three Stars
Was looking for more information then book provided.
Published 4 months ago by Lynda Pflueger
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More About the Author

Wynne Pirini runs a online marketing agency from Wellington, New Zealand.

His company helps businesses all over the world with getting customers using social media.

Wynne fell into online marketing back in 2007 while co-founding a fashion design business in Vancouver, Canada.

"Online marketing is fun, addictive, and exhilarating... I'm pretty lucky because I get to do what I love every day of my life. I hope this book widens horizons for you too."


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