From Publishers Weekly
Copyright 1992 Reed Business Information, Inc.
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The chapter on the narrative arc of TV commercials makes this book worth reading: You are not only deficient in some way, but you lack the knowledge to fix yourself; we will... Read morePublished 12 months ago by Amy Merrick
The book was listed in better shape than it was when it arrived. The bottom right spine and cover were torn. Read morePublished on May 22, 2014 by Mosaicdog
This product arrived as described, i ended up never reading it though...I dont know if its a good read or not, I needed it for a class which I ended up not taking.Published on March 11, 2013 by Leann
The book was arrived on time. Bought it for to help me pass the class. It was a lot of reading though.Published on February 6, 2013 by Yankee
As some other reviewers have stated, this book is mostly about a bit dated trip around a TV newsroom. Read morePublished on July 30, 2012 by lillip
I just read the updated edition of this book, originally written by late media critic Neil Postman. Considering how much news some of us watch, I think this is a subject that... Read morePublished on February 2, 2011 by K. M. Reed