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How We Operate


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Audio CD, May 2, 2006
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Amazon's Gomez Store

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ATO Records recording artist Gomez has revealed details of its highly anticipated new album, A NEW TIDE . The eagerly awaited collection - the band's sixth studio outing and follow-up to 2006's breakthrough HOW WE OPERATE - arrives in stores and at all online retailers on March 31 st .

A NEW TIDE marks a return to the always-freewheeling British band's more experimental ... Read more in Amazon's Gomez Store

Visit Amazon's Gomez Store
for 42 albums, 5 photos, and 3 full streaming songs.

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How We Operate + Bring It on + A New Tide
Price for all three: $75.52

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Product Details

  • Audio CD (May 2, 2006)
  • Original Release Date: 2006
  • Number of Discs: 1
  • Label: ATO Records
  • ASIN: B000EQH2QU
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (50 customer reviews)
  • Amazon Best Sellers Rank: #95,511 in Music (See Top 100 in Music)

1. Notice
2. See the World
3. How We Operate
4. Hamoa Beach
5. Girlshapedlovedrug
6. Chasing Ghosts With Alcohol
7. Tear Your Love Apart
8. Charley Patton Songs
9. Woman! Man!
10. All Too Much
11. Cry On Demand
12. Don't Make Me Laugh

Editorial Reviews

Amazon.com

There's always been something a little mysterious about Gomez. Yet no one would mistake them for a dream-pop or shoegazer act. The UK quintet relies too much on acoustic instrumentation (violin, mandolin, harmonica, etc.) and rocks too hard to qualify. In fact, they've never been part of any "scene," British or otherwise. Their debut for Dave Matthews's ATO label, after live set Out West, isn't an about-face and it's unlikely fans will feel betrayed by the shift, but it does represent the most direct expression of their artistry yet. It's as if they peeled away a layer or two in order to reveal more of the pop band beneath the off-kilter country-rock trappings. No doubt producer Gil Norton (Pixies, Foo Fighters) was an invaluable aid in that process: vocals are cleaner, arrangements tighter, mood more upbeat. How We Operate, their fifth studio recording, is Gomez on "Girlshapedlovedrug," (to name one of the more arresting tracks). Overall, it's a more cohesive effort than 2004's underrated Split the Difference. On the downside, there's more filler, like "Woman! Man!" with its "Sha-la-la-la woman!/Sha-la-la-la man!" chorus. Catchy? Definitely. Deep? Not so much... but Gomez has earned the right to let their inner Monkees come out to play. Plus, on the sprightly "Cry on Demand," they make fun of their "serious" image ("Boo-hoo/boo-hoo"), proving that this is one band that knows exactly how they operate. --Kathleen C. Fennessy

Product Description

For How We Operate, their fifth studio album, Gomez didn't set out to reinvent the wheel. Oh no. The British quintet just wanted to change the blueprint for a different sort of rounded object: Their own records. Gomez have been playing together for a decade now. But their friendships date back even further; Ian Ball (vocals, guitar, harmonica) and Olly Peacock (drums) have been friends since they were still in short pants, while the rest of the lads rallied around as the duo progressed through academia. Drawing on their disparate tastes, which ranged from Nirvana to Woody Guthrie, Motown singles to barbershop quartets, they honed a one-of-a-kind sound that incorporated all their influences around their shared point of reference:

Customer Reviews

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All Too Much This song is decent.
Peter Shermeta
The songs are carefully crafted, cleverly written and well sung.
S. H. Reynolds
Don't let critics tell you why you shouldn't like Gomez.
viciouslips

Most Helpful Customer Reviews

12 of 13 people found the following review helpful By viciouslips on July 14, 2006
Format: Audio CD
The world is divided into those who were on the Gomez train ride since the early 90s and those who hopped on sometime after the new millenium and decided to buy into the misleading sarcasm of "influential pop critics". Blame the British media for being anti-Americanism during the blossoming years of ultra-Anglophilism - the years when anything that didn't sound even remotely British or Britpop-like were deemed rubbish.

Gomez started being experimental and that in itself was a mistake. People laughed when they talked about the varsity union in Whippin' Picadilly. Critics hurled when they heard the David Blaine influenced tunes from Machismo. Nothing Ian Ball & Co. ever did since the beginning of their careers have gone right.

But let's just say that 8 or 9 years on, Gomez is more refreshing and interesting that anything Liam Gallagher can vomit out of his acoustic soul. Britpop is dead, everything that you ever knew about Britpop has been taken underground by Teenage Fanclub. Gomez are still here though, and that in itself speaks volumes.

Perhaps the only mistake Gomez have ever done is to released records at times when different musical mainstreams are taking place. Perhaps they should have released 'How We Operate' back in the guitar heydays of jangly pop. Perhaps Liquid Skin would see better times if they released it now in this electronica frontier. Poor Gomez. Getting their musical timeline all wrong. Let's line them up and have a media cult gathering bonfire Shot Shot.

'How We Operate' is solid, the music is interesting, the singing beats the hell out of Brandon Flowers, the lyrics are fun and keeps you coming back everytime. There's a good balance of loud and quiet, a fusion of charming bits and that's all you really need in an album, right?
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8 of 8 people found the following review helpful By Sandy on January 4, 2007
Format: Audio CD Verified Purchase
I didn't think much of this album the first time I heard it. I thought it was "okay." But, having dusted it off and listened again...what was I thinking when I first heard this? This is really an excellent album, easy to listen to all the way through. Again and again. Love, love, love at second sight!
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6 of 6 people found the following review helpful By Lance Fan on May 2, 2006
Format: Audio CD
I've loved Gomez from their first album, but thought they kinda lost their way a little in between, at least for my taste. But this album is by far their best yet, catchy melodies, great lyrics, tight arrangements, and the alternating lead singers keep you guessing. What a great album! I ordered it based on a couple of tracks I heard and loved, now I love the whole album. If you're a Gomez fan, this is the one to have -- if you're new to their music, you will buy everything they've recorded after listening to this one. Good going, guys of Gomez, it's amazing!
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4 of 4 people found the following review helpful By T. Snyder VINE VOICE on May 22, 2006
Format: Audio CD
Gomez has long been one of my favorite bands around since their stellar debut "Bring It On". They've been very solid since then.

This CD is a little bit softer than previous ones. It's not as rough and bluesy. It has a more polished feel to it. Nonetheless, it still has a bunch of good songs on it.

Gomez has always been good at writing good melodies. "How We Operate" is good, just maybe not as good as their previous stuff. Still you could do a lot worse than buying the new Gomez album. Pick them all up!
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4 of 4 people found the following review helpful By love books and music on March 17, 2007
Format: Audio CD Verified Purchase
If it were only Ben singing, probably would have gotten 5 stars.

I love half this disc; the other half is mediocre. The half I love are all the songs sung by Ben Ottewal. (There is one song that he doesn't lead on that I like fairly well called Charley Patton Songs.)
Ben Ottewal has a deep, gravelly voice similar to David Gray or Tom Waits. His sound lends a more edgy feel to the tunes he sings, such as Chasing Ghosts with Alcohol, See The World, All too Much, How we Operate, and Tear your Love Apart. These all stand up to repeated listening.

However, numbers such as Girlshaped LoveDrug sound like the Beatles but less inventive and annoying. Reminds me of Robbie Williams, even though I can tolerate some Robbie Williams. Ben Ottewal's voice, on the other hand, is singular and shines. Ben's voice suits the music well; that's my opinion.

Gomez has a compelling sound when Ben Ottewal is singing. Try them out for a listen!
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4 of 4 people found the following review helpful By E. NOBLE on February 3, 2007
Format: Audio CD
It seems that Gomez are trying to make themselves more accessible. Big mistake. In ditching their initial quirky, mixed-nuts approach to compiling albums, they are becoming incredibly bland. 'How We Operate' is a scrapbook of inoffensive and completely forgettable doodles, bearing precious little resemblance to any of the collectible nick-nacks on 'Bring It On' and 'Liquid Skin'.

The rot set in on 'In Your Gun', though even then there was evidence of life in the tracks 'Bang Bang' and 'Rex Kramer'. Unfortunately it's been a downward slide since then. I listened to 'How We Operate' three times and haven't played it again; probably never will. It'll join Turin Brakes, the last two Cranberries albums and the other unplayed wonders on the bottom row of the CD tower.
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6 of 7 people found the following review helpful By The Confidants on November 9, 2006
Format: Audio CD Verified Purchase
I don't know that much about Gomez other than this album. To me, it sounds like there are two different lead singers. One of them has a clear, standard Brit-pop type voice that works well on the poppier songs (girlshapedlovedrug, Notice). The other guy has a more weathered, distinctively cool sounding voice (How We Operate, See the World). But, honestly, it could be one person or three singers, or who knows? I couldn't tell who was singing by the liner notes or their web page or their myspace page even who were the main singers/songwriters. This is truly A BAND with an utter lack of ego, pretension and 'frontman' star quality B.S.

My personal opinion is that if they singled out the guy with the sexy voice and pushed him forward a bit more they would be rockstars by now. And that my friends, is what is wrong with the musical world. This band to me is exactly what rock and roll should be about. Every song sounds like a new experiment in sounds and like it was a joy to create among a group of friends who aren't that concerned with rock stardom. This allows to personalities to shine through in their playing without the 'look at me' syndrome that affects many bands that aren't this cohesive sounding.

Keep going Gomez! You guys are a true inspiration and a great rock 'n' roll band!
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What happened to my Gomez?
go to their website and hear the title cut off the album. Way better than anything on "Split the difference" which I hated. This next album will be more than a comeback. It will be their best disc yet. Mark my words. And it will bring them popularity in the US that they deserve.
Mar 25, 2006 by M. Emrich |  See all 14 posts
Hey, wait a minute...
I'm enjoying this album a lot too. I like it more than Split the Difference. The production is a bit different but they still sound plenty Gomez. Gil Norton produced DOOLITTLE by the Pixies. The man knows what he's doing.

And the songs are tight. See the World, Hamoa Beah, Girlshapedlovedrug...... Read More
May 6, 2006 by R. Morton |  See all 3 posts
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