How the Web Was Won [Paperback]

Microsoft Press (Author), Microsoft Site Builder Network (Author), Tony Leininger (Editor), Cerise Vablais (Editor)

Book Description

Series: Microsoft Site Builder Network | Publication Date: July 1, 1998

"Wild Wild Web" -- A Site Builder Network Trail Guide presents a general overview of the trials and tribulations of web developers and just what made the survivors successful -- all tied together with the traditional "old west" theme of conquering a new frontier. By leveraging the real-world experiences of Level 3 Site Builder Network members, the book presents a complete and authentic picture of Internet development.

Topics covered include:
-- Making a living -- making money on the Web
-- Deadman's Gulch -- pitfalls to avoid
-- Dynamic Revolution -- multimedia on the Web
-- History of the Web
-- The global appeal and reach of the Internet
-- On-line communities

Product Details

• Paperback: 265 pages
• Publisher: Microsoft Press (July 1, 1998)
• Language: English
• ISBN-10: 1572319178
• ISBN-13: 978-1572319172
• Product Dimensions: 9.1 x 7.1 x 0.9 inches
• Shipping Weight: 8 ounces
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #5,487,062 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Valuable Info Hidden Under Title, February 3, 1999

By 

R.L. Burkhead (Nashville, Tennessee) - See all my reviews

This review is from: How the Web Was Won (Paperback)

The great thing that I liked about my Print Journalism professors back at Western Kentucky University was experience; their classes were peppered with "real life" tales that can only come from years of experience and dealing with the issues.

I experienced a little deja vu with "How the Web was Won." I am a born again Web content developer and Intranet site builder, and I was hoping to find some "real life" examples of what to do and not to do as my development continues.

I was happy to discover many such tales, and I immediately reshaped some of my current operations based on what I read and experienced in this book.

I would especially draw any fellow new Web developers to page 122. Starting on that page and continuing for ten pages or so was some of the most valuable advice that I have received over the past five years. (Wish I would have received it from someone before now.)

From a technical point of view, there were some copy editing errors. Since every chapter was written by a different writer, there is a subtle shift in the language and tone from chapter to chapter, but I survived. You will too.

The worst part of the book has to be the theme. While interesting, it really deminishes the value of the content. I have seen this book on shelves for months and months in local stores; yet, I have not purchased it before now. Since I never took the time to read any reviews on it, I never understood what it actually contained.

The usual CD-ROM is not included in this book, which keeps this Microsoft Press product under the typical $49.99. Thanks to MS Press. :-)

The book was still $35 with taxes. A bit high for a paperback book with big fonts. No thanks to MS Press for that. :-(

Overall, a great read. Even better if you can borrow a friend's copy for free. (No, you can't borrow mine. Buy your own.)

S

5.0 out of 5 stars Happy Web Trails To You!, October 3, 1998

By A Customer

This review is from: How the Web Was Won (Paperback)

     Students of American history may recall learning of the exploits of the men and women who blazed the trails across the Northern America frontier in search of gold and a home they could call their own. Many became well known. Many started their own businesses. Camps, houses, and towns sprang up. Statehood for many was just around the corner. America was growing. Likewise, many Web developers have blazed the early paths of the World Wide Web. Many of them have become successful. The World Wide Web has grown as well!

     Cerise Vablais and Tony Leininger have edited How the Web Was Won to offer Website developers and online business people real life tips, strategies, case studies, and some of the war stories experienced along the Web development trail. Couched in the language of the Wild West, How the Web Was Won provides Website designers and business professionals with the insight they need to best adapt their time, talent, and resources to achieve favorable results in today's fast-growing online world.

     The authors provide a rich blend of Web history, Web design concepts, and business principles creatively woven together to inspire their readers to blaze new trails of successful online business. Readers learn from the past and will be encouraged to forge into new territory themselves. To help them along the book features a corral full of professionals in the fields of Web development, business, communications, marketing, consulting, public relations, multimedia, and computer programming. Their significant contributions throughout the book provide a goldmine of learning opportunities intended to spur further involvement of their readers.

     Highlights from the book includes advice on putting together an effective team of Website designers who know computers, graphics, and marketing strategies. Planning a site is important. Keep up on the latest trends in technology. Know your audience and set your goals before Website construction begins. Know what browser or browsers you are designing for. Keep Website design simple, quick-loading, and accessible to a wide number of online community members. Keep up on business and legal issues as well.

     The World Wide Web presents many challenges to Website designers and business people today. This concise and clearly written book will help them face the issues they need to know about. Learn from the online success stories featured in the book and then saddle-up and start blazing your own trails today. Happy Web trails to you!