|
|||||||||||||||||||||||||||||||||||
|
1 Review
|
Average Customer Review
Share your thoughts with other customers
Create your own review
|
|
Most Helpful First | Newest First
|
|
4.0 out of 5 stars
Insightful!,
This review is from: How to Win Campaigns: 100 Steps to Success (Paperback)
Refreshingly, this book deals with grass roots activist campaigns, as opposed to conventional corporate marketing. However, the impassioned amateurs it intends to teach may need persistence to penetrate its meandering organizational structure, which is perhaps more hampered than helped by the "100 steps" format. Author Chris Rose offers solid information on organizing campaigns and on communication strategies, but clustering it more tightly might have provided greater utility. Rose, a veteran Greenpeace activist, offers excellent examples from environmental campaigns. Given his expertise, that is understandably the main issue discussed in the book. The information on media management is likewise solid, if somewhat general for today's diverse media market, particularly in listing media likes and dislikes. The marketing information is appropriately geared for beginners, except for the complex diagrams on motivational characteristics and issue mapping. If you seek inspiration and concrete tactics for transforming your ideas into action and public policy, we find that this manual is a good place to start.
|
|
Most Helpful First | Newest First
|
|
How to Win Campaigns: 100 Steps to Success by Chris Rose (Paperback - May 2005)
Used & New from: $19.98
| |
| ||
