From choosing the new parish council to the race for the White House, all elections have elements in common planning and organisation, formulating the message and communicating it to the electorate and dealing with the opposition. Paul Richards distils years of campaigning experience to offer a lively view of the art of electioneering for all would-be campaigners and candidates.
Paul Richards is a professional political campaigner, Chair of the Fabian Society and author of Be Your Own Spin Doctor.
